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Banking On Girls

57: How a SIFMA Foundation Survey has Revealed What Parents Really Want — and What It Means for Financial Education

26 Apr 2025

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Today, we're thrilled to welcome back Melanie Mortimer, President of the SIFMA Foundation — the nation’s leader in youth investor and financial education. Melanie holds a Master’s in International Management and an MBA from Aoyama Gakuin University in Tokyo, and a BA in English from Agnes Scott College in Georgia. In this episode, we dive into the findings of a brand-new survey conducted by the SIFMA Foundation on U.S. parents' views about financial education for kids. Melanie shares eye-opening insights, including the surprising statistic that nearly three-quarters of parents would consider moving their child to a different school if it offered financial education! We also discuss: The fact that women often feel less confident than men when it comes to teaching kids about investing (and how we're working to change that!) How the SIFMA Foundation is supporting families, schools, and communities in building financial literacy from an early age Practical ways parents can get involved and start teaching money concepts at home If you're passionate about preparing the next generation — especially girls — for financial success, you won’t want to miss this conversation!   https://www.sifma.org/about/sifma-foundation/   Click here to receive the free Banking On Girls newsletter for actionable tips and inspiration on raising kids to be money-smart

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