What You Can't Buy From a Solution Provider

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Banking Transformed with Jim Marous 8 min 1 speaker 2 chapters transcribed 1 month ago
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Why can the same digital platform produce different account opening times at two institutions?

Jim Marous 0:00
A great digital banking partner can deliver everything it promised, and yet your bank or credit union can end up no better off than before. The conversion completes, the platform goes live, and the back and front offices make the transition with little disruption. Then a year passes, and your operational efficiency and customer experience hasn't really changed. Two people are still re-keying the same information into two systems, and nobody's daily work looks any different. The technology is in, but you don't have a good answer when your board asks the question, what did the investment change? Here's an example I keep coming back to. Two institutions the same digital account opening platform from the same provider.
Jim Marous 0:41
One of them gets account opening down to three minutes. The other couldn't get better than nine because it kept a legacy ID step inside the new technology. The provider wasn't different. The solution wasn't different, but the results were very different. For small banks and credit unions, using an outside solution provider is not optional. You can't build every capability internally, and the right provider may be your only realistic way to compete with institutions 10 times your size.

When a platform goes live, why might operational efficiency and customer experience not improve?

Jim Marous 1:11
So assume your organization made the right choice. Assume the platform can deliver what it demonstrated. Often, both of these are true. Yet one of these institutions decided in advance exactly what the investment was going to accomplish. It implemented the platform close to the way it was designed, and it trained its people to work differently with leadership publicly embracing the change. The other, never settled the first question. It added steps and removed capabilities until the platform aligned with the organization's existing rules and processes. Basically, it trained its people to do the old job on new screens maybe a bit faster. Our research on digital maturity with Alchemy reveals a barbell pattern, which matches what I often hear in my podcasts.
Jim Marous 1:59
The most successful implementations tend to cluster at the very top and bottom of the asset scale. This doesn't mean that small institutions perform better overall. It means the hardest place to be is often in the middle. The large institutions that get this right have an advantage that nobody finds surprising. They can fund it. A large institution can assign a dedicated team, name a full-time product owner, and hire someone whose entire job is adoption after launch. they can fund the ownership that carries a decision throughout the whole institution the standout smaller institutions get there but in a completely different way in many of those organizations the ceo is in the room the person who decides the direction is also the one who tells the staff how the work's going to change and the one who hears about it when someone wants to add a step
Jim Marous 2:49
There may still be old processes, but there are fewer layers to protect them. Then there's the middle, which surprised me the first times I heard it. A mid-sized institution has enough scale to establish departments, silos, and processes that are worth protecting. It may not have enough scale to fund an owner with the authority to keep the results intact. When a department requests to add a step, The CEO of a small institution can personally say no. A large institution has a governance process to decide it. The midsize organization often has neither. It has legacy leadership that has decades of successes and may be hesitant to change. So legacy steps get retained because no one in the room has a desire to block it.
Jim Marous 3:37
A good provider can deliver strategic guidance, implementation expertise, training, and support for adoption. Most of the good ones do. What no provider can do is own the decision behind any of it. An institution can select an excellent provider, the right technology, and then remove the conditions that made the investment valuable in the first place. There are three of these conditions, and each one is decided inside your organization. The first is a destination. Improving digital banking isn't a destination, and neither is delivering a better customer experience.

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