How to Innovate: Inuit Founder Scott Cook

This is our final show of 2020 and I predict it will be an all-time favorite. It is already a favorite of mine. That's because of who my guest is -- Scott Cook, the legendary founder of Intuit -- and also because of what he says. In this conversation, Scott takes us with him in thinking about the roots of innovation, the wellsprings of creativity. Where does innovation come from? How do you turn a good idea into a great company? What values should drive the effort? Scott shares his thinking on all this, he does it mainly by telling us stories drawn from his own experience.

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