Barely Creative
Business
Episodes
How Can You Not Be Romantic About Advertising
10 Jul 2025
Contributed by Lukas
In this episode, I break down one of the most beautifully crafted campaigns from H1 2025 — Legacy Tap by VML.We talk creative strategy, how to close...
Mars, Amazon & the AI-Powered Chocolate Strategy You Didn’t See Coming
11 Jun 2025
Contributed by Lukas
In this debut episode of Barely Creative, we dive deep into Mars Wrigley’s latest award-winning campaign, “For You Who Did That Thing You Did.”W...