In this episode, I break down one of the most beautifully crafted campaigns from H1 2025 — Legacy Tap by VML.We talk creative strategy, how to close audience gaps, how to tap into emotional truth — and to quote Stephanie Babin, Managing Partner at Curious Nation:“The most powerful brand move isn’t domination. It’s participation. Respectful, quiet, intentional presence. A willingness to be part of something, without needing to own it.”By the way, that just became my favourite quote of H1 2025.
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