BE THAT LAWYER
Episodes
Judy Barton: Lessons in Business Adaptation and Customer-Centric Innovation
07 Apr 2025
Contributed by Lukas
In this episode, Steve Fretzin and Judy Barton discuss:Cultivating meaningful and lasting business relationshipsEffective networking techniques for la...
Michael Vater: Expanding Legal Practice with Non Traditional Methods and Partnerships
03 Apr 2025
Contributed by Lukas
In this episode, Steve Fretzin and Michael Vater discuss:Growth and networking beyond traditional legal marketingLeveraging legal tech and AI to enhan...
Tom Ciesielka: Building a Strong Legal Reputation Through Public Relations
31 Mar 2025
Contributed by Lukas
In this episode, Steve Fretzin and Tom Ciesielka discuss:The role of public relations and reputation management in the legal industryThe importance of...
Jim Ries: The Giver’s Guide to Business Development & Networking Mastery
27 Mar 2025
Contributed by Lukas
In this episode, Steve Fretzin and Jim Ries discuss:Why business development is a critical yet often overlooked skill for lawyersThe role of networkin...
David Ackert: Build Meaningful and Strategic Connections That Drive Business
24 Mar 2025
Contributed by Lukas
In this episode, Steve Fretzin and David Ackert discuss:The importance of strategic networkingLeveraging existing contacts for business growthThe role...
Kyle Harbaugh: Fixing the Hiring Crisis in Law Firms with Smarter Strategies
20 Mar 2025
Contributed by Lukas
In this episode, Steve Fretzin and Kyle Harbaugh discuss:Challenges in law firm business operationsThe importance of business strategy in law firmsHir...
Dennis Meador: Winning at Marketing and Personal Branding Beyond the Billable Hour
17 Mar 2025
Contributed by Lukas
In this episode, Steve Fretzin and Dennis Meador discuss:How lawyers can market themselves effectively in an increasingly competitive industryThe role...
Blake Strautins: How Lawyers Can Improve Time Management Delegation and Strategic Growth
13 Mar 2025
Contributed by Lukas
In this episode, Steve Fretzin and Blake Strautins discuss:The importance of business development for lawyersHow accountability and culture shape a la...
Mina Haque: Navigating Solo Practice and Entrepreneurship
10 Mar 2025
Contributed by Lukas
In this episode, Steve Fretzin and Mina Haque discuss:Overcoming challenges in growing a law practiceThe impact of digital tools on professional succe...
Belle Walker: The Lawyer’s Guide to Delegation, Efficiency, and Sustainable Success
06 Mar 2025
Contributed by Lukas
In this episode, Steve Fretzin and Belle Walker discuss:Why law firms struggle with inefficiencies and miscommunicationThe impact of unclear roles and...
Nicola Hobeiche and Shereen El Domeiri: Inside the Mind of In-House Counsel: What Outside Lawyers Must Know
03 Mar 2025
Contributed by Lukas
In this episode, Steve, Nicola, and Shereen discuss:Building strong relationships between in-house and outside counselThe importance of business acume...
Mike Chastaine: How to Master Your Time and Build a Thriving Firm
27 Feb 2025
Contributed by Lukas
In this episode, Steve Fretzin and Mike Chastaine discuss:Managing time effectively and focusing on high-value tasksLaw firm growth and business devel...
Bruce La Fetra: The Client Whisperer’s Playbook in Building a Thriving Law Practice
24 Feb 2025
Contributed by Lukas
In this episode, Steve Fretzin and Bruce La Fetra discuss:The importance of understanding your best clientsMarketing strategy for law firms in a compe...
James Rodgers: Rethinking Workplace Diversity for the Future
20 Feb 2025
Contributed by Lukas
In this episode, Steve Fretzin and James Rodgers discuss:Evolution and confusion surrounding DEI in the workplaceHuman nature’s role in shaping work...
Saja Raoof: The Introvert’s Advantage: Networking, Law, and Business Growth
17 Feb 2025
Contributed by Lukas
In this episode, Steve Fretzin and Saja Raoof discuss:Introversion in professional networkingBuilding a legal practice as an introvertManaging energy ...
Jay McAllister: The Next Evolution of AI in Legal Practice
13 Feb 2025
Contributed by Lukas
In this episode, Steve Fretzin and Jay McAllister discuss:The evolving role of AI in legal practiceLeveraging AI for business development and marketin...
Ken Hardison: KPIs, Systems, and Business Strategies for Sustainable Success
10 Feb 2025
Contributed by Lukas
In this episode, Steve Fretzin and Ken Hardison discuss:Growing a law firm that runs independently and becomes a sellable assetBuilding relationships ...
Chuck Andrews: The Mental and Business Foundations of Career Growth and Transitions
06 Feb 2025
Contributed by Lukas
In this episode, Steve Fretzin and Chuck Andrews discuss:Challenges in making law firms and businesses scalable and saleableStrategic and mental prepa...
Sam Mollaei: The AI Advantage: Revolutionizing Legal Practices for 2025 and Beyond
03 Feb 2025
Contributed by Lukas
In this episode, Steve Fretzin and Sam Mollaei discuss:Strategies for scaling and automating a law firmEffective time management and focus for profess...
Michael Cohen: The Lawyer's Guide to Leadership, Equity, and Career Satisfaction
30 Jan 2025
Contributed by Lukas
In this episode, Steve Fretzin and Michael Cohen discuss:Strategies for building and maintaining a successful law practiceThe role of leadership and p...
Erika Steinberg: Fractional Marketing and the Future of Law Firm Strategy
27 Jan 2025
Contributed by Lukas
In this episode, Steve Fretzin and Erika Steinberg discuss:The value of having a focused marketing plan for lawyers and firmsStrategies for retaining ...
Sarah Allen: Simplifying Video Marketing for Lawyers and Beyond
23 Jan 2025
Contributed by Lukas
In this episode, Steve Fretzin and Sarah Allen discuss:The importance of consistency and discipline in achieving business successLeveraging video mark...
Tim Semelroth: Turning Connections and Specialization Into a Thriving Law Practice
20 Jan 2025
Contributed by Lukas
In this episode, Steve Fretzin and Tim Semelroth discuss:Scaling a law firm effectively while maintaining quality and cultureThe importance of consist...
Justin Weinstein: Investing in People, Community, and Long-Term Growth
16 Jan 2025
Contributed by Lukas
In this episode, Steve Fretzin and Justin Weinstein discuss:Importance of cultivating strong client relationships in the legal fieldEffective strategi...
Julia Taylor: Unlocking Law Firm Potential with Virtual Talent and Automation
13 Jan 2025
Contributed by Lukas
In this episode, Steve Fretzin and Julia Taylor discuss:Delegation and outsourcing as growth strategies for small law firmsChallenges in accessing exp...
Scott Monroe: Building a High-Quality Criminal Defense Practice
09 Jan 2025
Contributed by Lukas
In this episode, Steve Fretzin and Scott Monroe discuss:Balancing quality and quantity in legal practiceChallenges and strategies in building and mana...
Simon McCrum: Turning Service into Strategy: Business Development That Changes Lives
06 Jan 2025
Contributed by Lukas
In this episode, Steve Fretzin and Simon McCrum discuss:Effective business development in law firmsEnhancing client loyalty through serviceStanding ou...
Heather Moulder: Transforming Legal Marketing Through Authentic Storytelling
02 Jan 2025
Contributed by Lukas
In this episode, Steve Fretzin and Heather Moulder discuss:Aligning legal careers with personal values and intentionalityLeveraging storytelling for b...
Julia Hensel: Unlocking Law Firm Success Through Smart Website Optimization
30 Dec 2024
Contributed by Lukas
In this episode, Steve Fretzin and Julia Hensel discuss:The critical role of SEO in driving law firm growthAdapting to Google’s shifting algorithms ...
Gideon Grunfeld: Navigating Pricing, Psychology, and Strategy in Legal Practice
26 Dec 2024
Contributed by Lukas
In this episode, Steve Fretzin and Gideon Grunfeld discuss:Strategies for pricing legal services effectivelyOvercoming psychological barriers to fee a...
Russell Knight: Building and Scaling a Law Firm by Investing in Your Team
23 Dec 2024
Contributed by Lukas
In this episode, Steve Fretzin and Russell Knight discuss:Challenges and strategies in scaling a legal practiceBalancing professional and personal com...
Jennifer Gardner: Emotional Intelligence, Advocacy, and Upholding the Rule of Law
19 Dec 2024
Contributed by Lukas
In this episode, Steve Fretzin and Jennifer Gardner discuss:The impact of emotional intelligence on personal and professional successStrategies for co...
Sonya Palmer: Strategies for Scaling, Hiring, and Marketing Success
16 Dec 2024
Contributed by Lukas
In this episode, Steve Fretzin and Sonya Palmer discuss:Keeping connections alive after meetingsGrowing teams and operations effectivelyEmpowering wom...
Jared Correia: From Hesitation to Integration: AI's Role in Transforming Law Firms
12 Dec 2024
Contributed by Lukas
In this episode, Steve Fretzin and Jared Correia discuss:The evolving role of AI and technology in legal practicesCommon obstacles lawyers face with a...
Stuart Baum: The Power of Listening, Storytelling, and Good Habits in Law Practice
09 Dec 2024
Contributed by Lukas
In this episode, Steve Fretzin and Stuart Baum discuss:Developing positive habits for personal and professional successOvercoming bad habits that hind...
Bryan Figueroa: Technology, Delegation, and Staffing Strategies for Law Firms
05 Dec 2024
Contributed by Lukas
In this episode, Steve Fretzin and Bryan Figueroa discuss:Strategies for scaling law firms effectivelyThe importance of delegation and effective team-...
John Kormanik: Time Mastery and Growth Strategies for Busy Legal Professionals
02 Dec 2024
Contributed by Lukas
In this episode, Steve Fretzin and John Kormanik discuss:Mastering time and prioritization for lawyersTransitioning from law practice to impactful coa...
Scott Simmons: Mastering Legal Business Development and the Art of Client-Centric Lawyering
28 Nov 2024
Contributed by Lukas
In this episode, Steve Fretzin and Scott Simmons discuss:Effective time management in the legal professionDeveloping habits and accountability for con...
Gordon Firemark: Maximizing Content Creation Through Podcasting
25 Nov 2024
Contributed by Lukas
In this episode, Steve Fretzin and Gordon Firemark discuss:Podcasting as a tool for branding, content creation, and growthLegal and ethical essentials...
Tracy LaLonde: Achieving Joy in the Legal Grind: From Delegation Tips to Work-Life Boundaries
21 Nov 2024
Contributed by Lukas
In this episode, Steve Fretzin and Tracy LaLonde discuss:Dynamics of trust in professional and client relationshipsStress management and work-life bal...
Deb Feder: Optimizing Your LinkedIn and Client Conversations for Better Practice Management
18 Nov 2024
Contributed by Lukas
In this episode, Steve Fretzin and Deb Feder discuss:Importance of client relationship management and deepening connectionsPrioritizing tasks to enhan...
Brian Zapf: Financial Foundations for Law Firm Growth
14 Nov 2024
Contributed by Lukas
In this episode, Steve Fretzin and Brian Zapf discuss:Financial planning and metrics for law firmsImportance of strategic investments and cost control...
Scott Love: The Power of Niching Down: Legal Recruiting, Branding, and Beyond
11 Nov 2024
Contributed by Lukas
In this episode, Steve Fretzin and Scott Love discuss:The value of finding a specialized niche in legal recruitingStrategies for building resilience i...
Michael Educate: Creating Lasting Client Relationships Through Habit and Heart
07 Nov 2024
Contributed by Lukas
In this episode, Steve Fretzin and Michael Educate discuss:Effective habits for business development and client relationshipsRelationship-driven netwo...
Rochelle Seltzer: Harnessing Creativity to Boost Legal Success
04 Nov 2024
Contributed by Lukas
In this episode, Steve Fretzin and Rochelle Seltzer discuss:Embracing creativity for professional and personal growthManaging client relationships and...
Daniel Scola: Developing Business in Law: What They Don’t Teach You in Law School
31 Oct 2024
Contributed by Lukas
In this episode, Steve Fretzin and Daniel Scola discuss:Developing business skills as a lawyerBalancing legal expertise with emotional intelligenceTra...
Camille Stell & Brenda Barnes: Aligning Law Firm Growth with Attorney Retention
28 Oct 2024
Contributed by Lukas
In this episode, Steve, Camille, and Brenda discuss:Law firm compensation structures and challengesThe role of transparency in legal industry compensa...
Steve Mehr: Differentiation, CRM, and SOPs for a Sweet Law Firm Growth
24 Oct 2024
Contributed by Lukas
In this episode, Steve Fretzin and Steve Mehr discuss:Importance of CRM and data-driven approaches in law practice managementStrategies for scaling a ...
Eido Walny: Building a Winning Business with Commitment, Communication, and Client Experience Success
21 Oct 2024
Contributed by Lukas
In this episode, Steve Fretzin and Eido Walny discuss:Entrepreneurial mindset in lawBalancing personal and professional lifeClient experience and rela...
Jonathan Baum: From Big Law to Independent Lawyering Success
17 Oct 2024
Contributed by Lukas
In this episode, Steve Fretzin and Jonathan Baum discuss:Transitioning from a big law firm to independent practiceCultivating strong client relationsh...
RJon Robins: Strategies for Law Firm Profit and Peace of Mind
14 Oct 2024
Contributed by Lukas
In this episode, Steve Fretzin and RJon Robins discuss:Understanding the business side of law firmsCommon challenges in growing a law firmOvercoming f...
Ben Paul: Mastering AI in Legal Business Development
10 Oct 2024
Contributed by Lukas
In this episode, Steve Fretzin and Ben Paul discuss:AI in modern business development for legal professionalsBuilding and sustaining client relationsh...
David Telisman: Leveraging AI and Content Marketing for a Future-Ready Law Practice
07 Oct 2024
Contributed by Lukas
In this episode, Steve Fretzin and David Telisman discuss:The role of content in business growthChallenges professionals face in content creationAI's ...
Michael Oberther: Building Bridges and Cultivating Meaningful Relationships through Networking
03 Oct 2024
Contributed by Lukas
In this episode, Steve Fretzin and Michael Oberther discuss:Effective networking for attorneysCommunicating complex legal concepts in a relatable mann...
Chris Ruzicka: The Power of Business Development and Networking in Law Firms
30 Sep 2024
Contributed by Lukas
In this episode, Steve Fretzin and Chris Ruzicka discuss:Networking and relationship buildingThe role of business development in law firmsWhy many law...
Robert Hanna: Unlocking Legal Success Through Podcasting, Recruiting, and Community Building
26 Sep 2024
Contributed by Lukas
In this episode, Steve Fretzin and Robert Hanna discuss:Podcasting as a business development toolBuilding and engaging a legal communityStrategies for...
Ron Latz: Mastering Law Firm Growth through Strategic Marketing
23 Sep 2024
Contributed by Lukas
In this episode, Steve Fretzin and Ron Latz discuss:Challenges in business development and marketing for lawyersAligning marketing strategies with law...
Merry Neitlich: Mastering Legal Branding From Taglines to Revenue Generation
19 Sep 2024
Contributed by Lukas
In this episode, Steve Fretzin and Merry Neitlich discuss:Challenges in legal marketingImportance of branding in law firmsEvolving marketing technique...
Justin Krane: Smart Spending and Turning Business Expenses into Growth
16 Sep 2024
Contributed by Lukas
In this episode, Steve Fretzin and Justin Krane discuss:Challenges lawyers face with managing their financesThe importance of automating financial sys...
Melanie Herschorn: Book Writing and Publishing for Branding and Growth
12 Sep 2024
Contributed by Lukas
In this episode, Steve Fretzin and Melanie Herschorn discuss:Book writing for lawyersChallenges in book publishingBooks as marketing toolsRole of tech...
Gregg Goldfarb: Staying Profitable in a Changing Legal Landscape
09 Sep 2024
Contributed by Lukas
In this episode, Steve Fretzin and Gregg Goldfarb discuss:Evolving legal marketing strategiesNon-lawyer ownership in law firmsRevenue growth through r...
Douglas Wood: Crafting Purposeful Transitions and Empowering Experienced Attorneys
05 Sep 2024
Contributed by Lukas
In this episode, Steve Fretzin and Douglas Wood discuss:Career transition planning for lawyersEffective planning and execution in law firmsChallenges ...
Paige Fox: Thriving through Mindfulness & Self-Care
02 Sep 2024
Contributed by Lukas
In this episode, Steve Fretzin and Paige Fox discuss:The importance of mindfulness and wellness in professional lifeThe challenges lawyers face with t...
Frank Rekas: Balancing Legal Work, Law Firm Leadership, and Financial Management
29 Aug 2024
Contributed by Lukas
In this episode, Steve Fretzin and Frank Rekas discuss:Effectively managing and growing a law practiceCommon challenges in professional practice opera...
Dr. Sharon Meit Abrahams: Law Leadership and Learning: From the Bar to the Classroom
26 Aug 2024
Contributed by Lukas
In this episode, Steve Fretzin and Dr. Sharon Meit Abrahams discuss:Teaching and mentoring in professional growthDeveloping people skills in lawLeader...
Phil Gafka: Leveraging a Multigenerational Workforce to Enhance Law Firm Culture
22 Aug 2024
Contributed by Lukas
In this episode, Steve Fretzin and Phil Gafka discuss:The impact of cultural shifts on workplace harmonyThe role of clear expectations in boosting emp...
Nanette Fridman: Finding Purpose and Fulfillment in Serving on a Board
19 Aug 2024
Contributed by Lukas
In this episode, Steve Fretzin and Nanette Fridman discuss:Expanding professional networks through board serviceThe role of lawyers in board settingsE...
Arthur Levitan: The Tao of Law for Professional Growth and Harmony
15 Aug 2024
Contributed by Lukas
In this episode, Steve Fretzin and Arthur Levitan discuss:Importance of knowing when to stop workingImpact of remote work on stress and productivityTe...
Eduardo Paiz: Business Development in North and Latin America
12 Aug 2024
Contributed by Lukas
In this episode, Steve Fretzin and Eduardo Paiz discuss:When most lawyers feel discontent with their jobs. How business development is different betw...
Ryan Kimler: Financially Healthy Law Firms by the Numbers
08 Aug 2024
Contributed by Lukas
In this episode, Steve Fretzin and Ryan Kimler discuss:Understanding the amount of money you need to keep your law firm and your personal finances hea...
Molly McGrath: Secrets to Hiring for Your Law Firm in Shark-Infested Waters
05 Aug 2024
Contributed by Lukas
In this episode, Steve Fretzin and Molly McGrath discuss:Approaching hiring from a different perspective. Training your employees to be intrapreneurs...
Chris Dreyer: Proper Execution for Successful Scaling
01 Aug 2024
Contributed by Lukas
In this episode, Steve Fretzin and Chris Dreyer discuss:Search engine marketing and SEO for lawyers. Some of the main changes in content marketing. ...
Steven Dimitt: Keeping Credibility During Practice Area Transitions
29 Jul 2024
Contributed by Lukas
In this episode, Steve Fretzin and Steven Dimitt discuss:Why you need to niche down in order to grow and succeed. Transitioning your practice area an...
Eddie Dabdoub: Fresh Ideas for Scaling Your Law Firm
25 Jul 2024
Contributed by Lukas
In this episode, Steve Fretzin and Eddie Dabdoub discuss:Falling in love with your practice area but remembering it is a business.Transitioning from g...
Mark Silverman: Make It Happen Consistently
22 Jul 2024
Contributed by Lukas
In this episode, Steve Fretzin and Mark Silverman discuss:Building client relationships from the start of your career.Bringing your full, authentic se...
Ray Koenig: Finding Your Success Through Authentic Engagement
18 Jul 2024
Contributed by Lukas
In this episode, Steve Fretzin and Ray Koenig discuss:Developing a successful practice while remaining authentic to yourself. Integrating your charit...
Randa Predergast: Conquering Your Law Firm’s AR and Billing
15 Jul 2024
Contributed by Lukas
In this episode, Steve Fretzin and Randa Predergast discuss:Committing to your processes no matter how busy or slow your firm is. Why many lawyers st...
Phil Fornaro: Maker of Dreams
11 Jul 2024
Contributed by Lukas
In this episode, Steve Fretzin and Phil Fornaro discuss:Following the flow of everything in the industry. Understanding who your community is leverag...
MerriLyn Gibbs: Go Constantly in the Direction of Your Dreams
08 Jul 2024
Contributed by Lukas
In this episode, Steve Fretzin and MerriLyn Gibbs discuss:Staying focused on your goals.How Assistants 4 Hire works differently from a recruiting firm...
Nathan Ohler: The Value of Legal Peer Advisory Groups
04 Jul 2024
Contributed by Lukas
In this episode, Steve Fretzin and Nathan Ohler discuss:Moving past the status quo to something different.Saving yourself pain and frustration by crow...
Karl Seelbach: Slow Down to Speed Up
01 Jul 2024
Contributed by Lukas
In this episode, Steve Fretzin and Karl Seelbach discuss:The way you do one thing is the one way you do everything.Building out and being consistent w...
Chelsea Williams: Personal Finance for Lawyers
27 Jun 2024
Contributed by Lukas
In this episode, Steve Fretzin and Chelsea Williams discuss:Why personal finance is so key to living a healthy, balanced life. The formulas for succe...
Dennis Kennedy: Leaning into Technology
24 Jun 2024
Contributed by Lukas
In this episode, Steve Fretzin and Dennis Kennedy discuss:The intersection of the legal system and technology. Utilizing technology in ways that enha...
John Sciaccotta: Getting Involved and Building Relationships Everywhere You Go
20 Jun 2024
Contributed by Lukas
In this episode, Steve Fretzin and John Sciaccotta discuss:Building relationships everywhere you go. Connecting authentically and building trust in t...
Erin Andersen: Having the Right Mindset and Tips for Hiring for Your Law Firm
17 Jun 2024
Contributed by Lukas
In this episode, Steve Fretzin and Erin Andersen discuss:Why lawyers have a hard time finding and retaining great talent.Hiring for personality and cu...
Matt Campobasso: Insights from a General Counsel
13 Jun 2024
Contributed by Lukas
In this episode, Steve Fretzin and Matt Campobasso discuss:Preventing problems before they have a chance to happen repeatedly. Assessing the risks yo...
Michele Ross: Building Your Law Firm with Human Expertise and Great Systems
10 Jun 2024
Contributed by Lukas
In this episode, Steve Fretzin and Michele Ross discuss:Why patience and time are key to anything worthwhile.Avoiding repeated mistakes and moving for...
Kerry Barrett: Secrets to Being Camera Ready for Lawyers
06 Jun 2024
Contributed by Lukas
In this episode, Steve Fretzin and Kerry Barrett discuss:Being on camera is a requirement - make it work for you.Public speaking and having a camera p...
Adrian Mendoza: Sincerity and Qualification in Successful Networking
03 Jun 2024
Contributed by Lukas
In this episode, Steve Fretzin and Adrian Mendoza discuss:Flipping the script on sales to professional development. Spending your time in the best wa...
Erik Reid: Changing the Image of International Hiring
30 May 2024
Contributed by Lukas
In this episode, Steve Fretzin and Erik Reid discuss:Why you should consider international hiring for your US-based company. What to consider in doin...
Christina Martini: Recognizing Opportunities and Nurturing Authentic Networking Relationships
27 May 2024
Contributed by Lukas
In this episode, Steve Fretzin and Christina Martini discuss:How Tina pivoted from engineering to legal.Selling big law by increasing the stickiness f...
Josh Branch: Building Trust and Rapport with Clients
23 May 2024
Contributed by Lukas
In this episode, Steve Fretzin and Josh Branch discuss:Building trust with your network, clients, and prospective clients. Developing your relationsh...
Robert Plotkin: Why Lawyers Should Write a Book
20 May 2024
Contributed by Lukas
In this episode, Steve Fretzin and Robert Plotkin discuss:Giving information away. Writing a lead-generating book while maintaining your law practice...
Josh Blum & Dr. Andre Caruso: The Importance of Trust
16 May 2024
Contributed by Lukas
In this episode, Steve Fretzin, Josh Blum, and Dr. Andre Caruso discuss:Mistakes attorneys make that fail to gain trust.Why trust matters and the diff...
Jen Lee: Innovation in the Legal Industry
13 May 2024
Contributed by Lukas
In this episode, Steve Fretzin and Jen Lee discuss:Breaking the mold of traditional legal molds within ethical guidelines.Legal models that are changi...
Tom Dunlap: Scaling Your Law Firm with Business Experts
09 May 2024
Contributed by Lukas
In this episode, Steve Fretzin and Tom Dunlap discuss:Letting go of the old things to promote the new things. The power in relinquishing control. Th...
Victoria Collier: Planning for the Future of Your Law Firm
06 May 2024
Contributed by Lukas
In this episode, Steve Fretzin and Victoria Collier discuss:Thinking about your law practice of the future. Selling a book of business versus an actu...
Miriam Airington-Fisher: Be the Entrepreneur of Your Law Firm
02 May 2024
Contributed by Lukas
In this episode, Steve Fretzin and Miriam Airington-Fisher discuss:Building your business on your own or under a firm umbrella. Embracing an entrepre...
Laura Sauter: Personal Branding and Authenticity
29 Apr 2024
Contributed by Lukas
In this episode, Steve Fretzin and Laura Sauter discuss:What branding really is and what it really means. Personal branding to stand out authenticall...
David Aaronson: Using the Universal Seven Principles for Successful Legal Marketing
25 Apr 2024
Contributed by Lukas
In this episode, Steve Fretzin and David Aaronson discuss:Why sales has a bad reputation in the legal industry. Being human before selling. Properly...