BE THAT LAWYER

Jordan Ostroff: Applying a Litigation Mindset to Your Life

01 Feb 2024

Contributed by Lukas

In this episode, Steve Fretzin and Jordan Ostroff discuss:How business planning and life planning are more similar than you might think.Building a lif...

Bo Royal: Simplicity in Legal Marketing

29 Jan 2024

Contributed by Lukas

In this episode, Steve Fretzin and Bo Royal discuss:The most common mistakes law firms make on their websites and landing pages. Why you should have ...

Frank Agin: Next Level Networking Rap Battle

25 Jan 2024

Contributed by Lukas

In this episode, Steve Fretzin and Frank Agin discuss:Why networking isn’t pushed in law school. The science of networking and why networking is li...

Manuj Aggarwal: Trending Technology to Build Better Relationships

22 Jan 2024

Contributed by Lukas

In this episode, Steve Fretzin and Manuj Aggarwal discuss:Why law is behind in other businesses, especially in the realm of technology. Sales, market...

Travis Hoechlin: Secrets to Successful Legal Marketing

18 Jan 2024

Contributed by Lukas

In this episode, Steve Fretzin and Travis Hoechlin discuss:Marketing for your law firm. Where money is being wasted on marketing. Isolating your tar...

Robert Weiss: Video Content for Thought Leadership

15 Jan 2024

Contributed by Lukas

In this episode, Steve Fretzin and Robert Weiss discuss:Why creating video content is about more than video. Authentic video content for your law fir...

Mair Hill: Sales, Relationships, and Generational Differences

11 Jan 2024

Contributed by Lukas

In this episode, Steve Fretzin and Mair Hill discuss:Being in control of who you work with.Teaching, learning, and selling with the younger generation...

Steve Fretzin: Turning the Tables on Steve Fretzin

08 Jan 2024

Contributed by Lukas

In this episode, Alay Yajnik and Steve Fretzin discuss:Perfect practice in your business development. Why lawyers struggle with business development....

Charles Gillis: Hiring, Recruiting, and Retaining for a Thriving Law Firm

04 Jan 2024

Contributed by Lukas

In this episode, Steve Fretzin and Charles Gillis discuss:Why associates are the key to profitability in a law firm. How COVID changed the landscape ...

Dan Warburton: A Deep Dive into Delegation

01 Jan 2024

Contributed by Lukas

In this episode, Steve Fretzin and Dan Warburton discuss:Lessons learned the hard way in leadership and delegation. Top things lawyers should delegat...

Matt Spiegel: Legal Technology for Better Customer Experiences and a Better Law Firm

28 Dec 2023

Contributed by Lukas

In this episode, Steve Fretzin and Matt Spiegel discuss:Why you should have good customer service as a lawyer and for your law firm. Continuing clien...

Scott Mason: Understanding the Myths and Narratives to Rewrite Our Lives

25 Dec 2023

Contributed by Lukas

In this episode, Steve Fretzin and Scott Mason discuss:Separating our identities and the roles we play in life. Why many people go to law school…of...

Rick Watson: Building a Professional Network

21 Dec 2023

Contributed by Lukas

In this episode, Steve Fretzin and Rick Watson discuss:Building a professional network (and how to do it right). Things lawyers are really bad at doi...

Meredith Bell: Communication Skills for Strong Leaders

18 Dec 2023

Contributed by Lukas

In this episode, Steve Fretzin and Meredith Bell discuss:Challenges with communication and why the way we talk to each other matters. Communication b...

Philip Fairley: Video Content Marketing for Your Law Firm

14 Dec 2023

Contributed by Lukas

In this episode, Steve Fretzin and Philip Fairley discuss:Measuring everything in your business for success. Biggest opportunities for growth for sma...

Natalie Knowlton: The Changing Legal Field and Why Lawyers Should be Paying Attention

11 Dec 2023

Contributed by Lukas

In this episode, Steve Fretzin and Natalie Knowlton discuss:The growing number of people DIYing their legal needs and why lawyers should be concerned....

Michael Liebowitz: Articulation in Marketing and Business Development

07 Dec 2023

Contributed by Lukas

In this episode, Steve Fretzin and Michael Liebowitz discuss:Behavioral neurology and how it relates to business development. Understanding your busi...

Brooke Lively: Getting More of What You Want in Your Law Firm with EOS

04 Dec 2023

Contributed by Lukas

In this episode, Steve Fretzin and Brooke Lively discuss:Avoiding analysis by paralysis. The six key components of business that you need to understa...

Jonathan Fitzgarrald: Tips for Growth Mode

30 Nov 2023

Contributed by Lukas

In this episode, Steve Fretzin and Jonathan Fitzgarrald discuss:Collaboration between a lawyer and a business coach. Why you should have a business p...

Stewart Wessel: Preparing for a Lateral Move

27 Nov 2023

Contributed by Lukas

In this episode, Steve Fretzin and Stewart Wessel discuss:How Stewart got into legal recruiting. The control and freedom that comes from having your ...

Diane DiResta: Speaking In Soundbites for Lawyers

23 Nov 2023

Contributed by Lukas

In this episode, Steve Fretzin and Diane DiResta discuss:The value of speaking both in person and virtually.Common mistakes lawyers make when speaking...

BE THAT LAWYER - Marketing Mavericks - Part 2 of 2

20 Nov 2023

Contributed by Lukas

In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:Social media and your law firm.Doing research...

BE THAT LAWYER - Marketing Mavericks - Part 1 of 2

16 Nov 2023

Contributed by Lukas

In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:The first step lawyers and law firms need to ...

Elizabeth Tresp: Scaling and Growing Your Firm Creatively

13 Nov 2023

Contributed by Lukas

In this episode, Steve Fretzin and Elizabeth Tresp discuss:How Elizabeth started her law firm (and manages her other businesses as well). The secret ...

Jeff Kimmel: Managing a Firm with Consistency and Clarity

09 Nov 2023

Contributed by Lukas

In this episode, Steve Fretzin and Jeff Kimmel discuss:Understanding the business and the finances of the firm. Referrals, delegation, and trust in y...

Joe Tamburino: Building Confidence and Making Connections

06 Nov 2023

Contributed by Lukas

In this episode, Steve Fretzin and Joe Tamburino discuss:Why lawyers struggle to build a book of business and a law practice. Honing your skills and ...

Emily Witt: Advice to Lawyers From a Recruiter on Making a Move

02 Nov 2023

Contributed by Lukas

In this episode, Steve Fretzin and Emily Witt discuss:How Emily’s Be That Lawyer tipping point started by rock climbing. Top reasons lawyers are lo...

Jim Coogan: Interacting with Non-Lawyers in a Way They Understand

30 Oct 2023

Contributed by Lukas

In this episode, Steve Fretzin and Jim Coogan discuss:How Jim’s childhood interest in medicine lead to his career in personal injury law. Listen to...

Justin Neagle: Scaling Your Law Firm Through Processes

26 Oct 2023

Contributed by Lukas

In this episode, Steve Fretzin and Justin Neagle discuss:Living a life of continuous improvement. Scaling and improving through processes. Documenti...

Audrey Rubin: Exceptional Client Service for Successful Law Firms

23 Oct 2023

Contributed by Lukas

In this episode, Steve Fretzin and Audrey Rubin discuss:Why law firms need to operate more like a business. How to know what your clients really want...

Adam Kosloff: Consistent, Creative Content Creation

19 Oct 2023

Contributed by Lukas

In this episode, Steve Fretzin and Adam Kosloff discuss:Setting goals and creating habits.Building a process to create your content consistently.Repur...

BE THAT LAWYER LIVE - Tech Talk Part 2

16 Oct 2023

Contributed by Lukas

In this episode, Steve Fretzin, Charlie Uniman, Colin Levy, and Maya Markovich discuss:Best questions to ask a legal tech vendor. Choosing the right ...

BE THAT LAWYER LIVE - Tech Talk Part 1

12 Oct 2023

Contributed by Lukas

In this episode, Steve Fretzin, Charlie Uniman, Colin Levy, and Maya Markovich discuss:The disconnect between legal tech and lawyers. Great online re...

Hugo Gomez: Multicultural Digital Marketing

09 Oct 2023

Contributed by Lukas

In this episode, Steve Fretzin and Hugo Gomez discuss:Niche down on what you know. Finding your angle to stand out from the others in your field. Wo...

Brian Glass: Building Your Perfect Practice

05 Oct 2023

Contributed by Lukas

In this episode, Steve Fretzin and Brian Glass discuss:Focusing on the client experience.Partnering with family in your law firm.Highest and best use ...

Jonathan Hawkins: Shared Vision, Shared Values, Shared Success

02 Oct 2023

Contributed by Lukas

In this episode, Steve Fretzin and Jonathan Hawkins discuss:Having a destination in mind for your career and business. Shared vision for building a m...

Ariana Tadler: The Power of Professionalism

28 Sep 2023

Contributed by Lukas

In this episode, Steve Fretzin and Ariana Tadler discuss:How your business card can play into your personal and professional brand. Top challenges fo...

Alan Crone: Finding Focus to Grow Your Law Firm

25 Sep 2023

Contributed by Lukas

In this episode, Steve Fretzin and Alan Crone discuss:Gaining focus and clarity in what you find the most important. Transitioning clients to other l...

Kevin Daisey: Offering Value and Building Relationships Through Podcast Marketing

21 Sep 2023

Contributed by Lukas

In this episode, Steve Fretzin and Kevin Daisey discuss:Crafting your product around your client, not the other way around.Getting unstuck from making...

Julie Migliacci: Making Your Next Speaking Event Memorable and Engaging

18 Sep 2023

Contributed by Lukas

In this episode, Steve Fretzin and Julie Migliacci discuss:How COVID shifted the landscape for speakers. Mistakes people make with virtual events. C...

Andrew Biren: Building Strong Networking and Client Relationships

14 Sep 2023

Contributed by Lukas

In this episode, Steve Fretzin and Andrew Biren discuss:Learning how to focus and disconnect as needed.Putting your energy into the right things.Borro...

Brett Trembly: Staffing Up Your Law Firm

11 Sep 2023

Contributed by Lukas

In this episode, Steve Fretzin and Brett Trembly discuss:Scheduling time off, not dropping agreements with yourself. The need to delegate to grow you...

Heidi Brown: Flourishing as an Introverted Lawyer

07 Sep 2023

Contributed by Lukas

In this episode, Steve Fretzin and Heidi Brown discuss:Overcoming stress, fear, and anxiety. Introversion, shyness, and social anxiety…and how they...

Jodie Zerega: Setting Yourself Up for Long-Term Legal Success

04 Sep 2023

Contributed by Lukas

In this episode, Steve Fretzin and Jodie Zerega discuss:Why many lawyers are unhappy with their current situations. How longevity can assist in your ...

Joan Butler: Focusing Beyond The Problems

31 Aug 2023

Contributed by Lukas

In this episode, Steve Fretzin and Joan Butler discuss:Looking at what is working and focusing on that. Why so many people are unsatisfied with their...

Marcia Wasserman: Law Firm Evolution in Changing Times

28 Aug 2023

Contributed by Lukas

In this episode, Steve Fretzin and Marcia Wasserman discuss:Challenges law firms are facing today that they’ve never had to before. Managing genera...

Darren Wurz: Financial Secrets for Law Firm Owners

24 Aug 2023

Contributed by Lukas

In this episode, Steve Fretzin and Darren Wurz discuss:Learning skills outside of just the law. Niche down to stand out in the crowd. Top struggles ...

Whitney Harper: The Case Against the Billable Hour

21 Aug 2023

Contributed by Lukas

In this episode, Steve Fretzin and Whitney Harper discuss:Why so many law firms still use the billable hour. Deliverables-based billing. Getting cle...

Jason Ciment: Running Your Partnership in Full Alignment

17 Aug 2023

Contributed by Lukas

In this episode, Steve Fretzin and Jason Ciment discuss:Building and maintaining relationships. Going solo versus having a partnership. Outsourcing ...

Rochelle Seltzer: Unleashing Your Potential Through Untapped Creativity

14 Aug 2023

Contributed by Lukas

- What does it mean to Live Big? - How does creating connect to living big — and what is creativity all about (that most people do not understand or...

Kerri Coby White: Data-Driven Law Firm Growth

10 Aug 2023

Contributed by Lukas

In this episode, Steve Fretzin and Kerri Coby White discuss:How KerriJames was created and how they assist law firm growth.The compounding power of da...

Ben Paul: Moving Past Perfection into Action in Business Development

07 Aug 2023

Contributed by Lukas

In this episode, Steve Fretzin and Ben Paul discuss:Importance of just being active in your business development. Taking action and executing on your...

Alexandra Watkins: Take Control of Your Name and Brand

03 Aug 2023

Contributed by Lukas

In this episode, Steve Fretzin and Alexandra Watkins discuss:The profession of naming. Brand, personal, and business naming. Identifying what makes ...

Bob Green: Peer Networking for Success

31 Jul 2023

Contributed by Lukas

In this episode, Steve Fretzin and Bob Green discuss:Bob’s experience in stopping a murder trial and how it lead to his current professional role. ...

John Ross: Ideal Clients and Innovating Marketing

27 Jul 2023

Contributed by Lukas

In this episode, Steve Fretzin and John Ross discuss:Differentiating yourself in your marketing.Client engagement and communication.Networking outside...

Arya Firoozmand: Developing, Sustaining, and Maintaining Client Loyalty

24 Jul 2023

Contributed by Lukas

In this episode, Steve Fretzin and Arya Firoozmand discuss:Referrals as a benefit to your clients.Challenges lawyers have when they don’t manage the...

Rachel Steininger: The Execution Engine of Success

20 Jul 2023

Contributed by Lukas

In this episode, Steve Fretzin and Rachel Steininger discuss:The cost of learning how to run a business on your own. What it takes to scale your law ...

Merry Neitlich: Building a Strong and Effective Brand

17 Jul 2023

Contributed by Lukas

In this episode, Steve Fretzin and Merry Neitlich discuss:The evolution of branding over the last 20 years. Finding your brand essence statement and ...

Lindsay Ellis: Understanding Your Authentic Values

13 Jul 2023

Contributed by Lukas

In this episode, Steve Fretzin and Lindsay Ellis discuss:Understanding your core values and honoring them in every aspect of what you do. Noticing yo...

Charlène Gisèle: Beating Burnout to Be That Lawyer

10 Jul 2023

Contributed by Lukas

In this episode, Steve Fretzin and Charlène Gisèle discuss:Taking the time to be, not just to do.Drivers for burnout in lawyers. The two voices in ...

Ben Grimes: Becoming a Better Law Firm Leader

06 Jul 2023

Contributed by Lukas

In this episode, Steve Fretzin and Ben Grimes discuss:What it means to be a good leader (and how to get better if you aren’t currently one).Why lead...

Chris Brencans: Optimizing SEO for Your Law Firm

03 Jul 2023

Contributed by Lukas

In this episode, Steve Fretzin and Chris Brencans discuss:Getting backlinks to your website from other trusted websites.Taking advantage of the EAT - ...

Wendy Salajka: Understanding Your PQ to Be a Better Lawyer

29 Jun 2023

Contributed by Lukas

In this episode, Steve Fretzin and Wendy Salajka discuss:The sages and saboteurs in our lives and how they affect what we do.How Positive Intelligence...

Katie Burke: Niching in Multiple Areas with Focus

26 Jun 2023

Contributed by Lukas

In this episode, Steve Fretzin and Katie Burke discuss:Building a brand for yourself and your law firm. Informing your network about what you’re do...

BE THAT LAWYER LIVE: Marketing Mavericks Part 2 of 2

22 Jun 2023

Contributed by Lukas

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss:Social media as a tool for engagement. Deciding the best social ...

BE THAT LAWYER LIVE: Marketing Mavericks Part 1 of 2

19 Jun 2023

Contributed by Lukas

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss:The difference between marketing and business development. Creat...

Alex McLaughlin: Common Sense Legal Tech for Your Law Firm

15 Jun 2023

Contributed by Lukas

In this episode, Steve Fretzin and Alex McLaughlin discuss:Legal tech at every law firm size. Challenges lawyers are having with and without legal te...

Gerald Maatman: Flipping the Switch to Become a Good Business Developer

12 Jun 2023

Contributed by Lukas

In this episode, Steve Fretzin and Gerald Maatman discuss:Investing in yourself for better business development. The Darwinism of business developmen...

Eric Gros-Dubois: What to Know to Start and Grow Your Law Firm

08 Jun 2023

Contributed by Lukas

In this episode, Steve Fretzin and Eric Gros-Dubois discuss:Eric’s motivations for starting his law firm (and what held him back from taking the fir...

Margaret Enloe: Moving You Forward

05 Jun 2023

Contributed by Lukas

In this episode, Steve Fretzin and Margaret Enloe discuss:Narrowing down what you want to pursue and what drives you. Thinking about change and bette...

Melissa Griffiths: Managing Stress and Overwhelm for Lawyers

01 Jun 2023

Contributed by Lukas

In this episode, Steve Fretzin and Melissa Griffiths discuss:The connection between the brain and body. The anxieties that we experience today (and w...

Belle Walker: Procedural and Organizational Structure

29 May 2023

Contributed by Lukas

In this episode, Steve Fretzin and Belle Walker discuss:What process mapping is and how it varies from standard operating procedures. Including clien...

Akeisha Johnson: Examining the Case for Engaging a Coach

25 May 2023

Contributed by Lukas

In this episode, Steve Fretzin and Akeisha Johnson discuss:Releasing the people and things that need to be released in your life.Knowing when to charg...

Lewis Landerholm: Scaling Up Your Solo Firm

22 May 2023

Contributed by Lukas

In this episode, Steve Fretzin and Lewis Landerholm discuss:Adapting to the changing law industry. Having the money conversations and asking for the ...

BE THAT LAWYER LIVE - Coaches Corner Part 2

18 May 2023

Contributed by Lukas

In this episode, Steve Fretzin, Steve Seckler, Stuart Baum, Sharon Ve, and Chuki Obiyo discuss:The relationship between business development and marke...

BE THAT LAWYER LIVE - Coaches Corner Part 1

15 May 2023

Contributed by Lukas

In this episode, Steve Fretzin, Steve Seckler, Stuart Baum, Sharon Ve, and Chuki Obiyo discuss:Finding your why and narrowing your niche. Building go...

Diane Camacho: Problems and Solutions for Building Your Law Firm

11 May 2023

Contributed by Lukas

In this episode, Steve Fretzin and Diane Camacho discuss:Eliminating the doubt, taking chances, and making mistakes.Diane’s experience with starting...

Molly McGrath: Becoming Part of the Great Employee Restoration

08 May 2023

Contributed by Lukas

In this episode, Steve Fretzin and Molly McGrath discuss:Hiring right and hiring legal leaders. Changing your interview process to focus less on the ...

Robert Plotkin: Law Firm Automation to Find Your Success

04 May 2023

Contributed by Lukas

In this episode, Steve Fretzin and Robert Plotkin discuss:How AI can assist a law firm and the benefits of automating those things that can be automat...

John Kormanik: Reclaiming Your L.I.F.E.

01 May 2023

Contributed by Lukas

In this episode, Steve Fretzin and John Kormanik discuss:Creating a career that allowed John to have greater impact and geographic independence. Pick...

Ross Albers: Running a Successful Law Firm - Hire, Acquire, Inspire

27 Apr 2023

Contributed by Lukas

In this episode, Steve Fretzin and Ross Albers discuss:Having the courage to run your own firm. The hardest thing about starting and growing your own...

Ken Crutchfield: Innovation, AI, and the Changing Technologies of the Legal Industry

24 Apr 2023

Contributed by Lukas

In this episode, Steve Fretzin and Ken Crutchfield discuss:Limitations of traditional market research in uncharted territory. How VUCA is affecting t...

Steve Seckler: Coaching Superstar Lawyers

20 Apr 2023

Contributed by Lukas

In this episode, Steve Fretzin and Steve Seckler discuss:Steve’s professional journey from law school to coaching. Why Steve is well-suited to coac...

Steve Gordon: Creating a Buzz with Your Book

17 Apr 2023

Contributed by Lukas

In this episode, Steve Fretzin and Steve Gordon discuss:Why you should write a book (and how it can help your law firm grow). Changing your introduct...

Jesse Frye: Improving Your Client Experience for Law Firm Success

13 Apr 2023

Contributed by Lukas

In this episode, Steve Fretzin and Jesse Frye discuss:Why Jesse started ScaleLegal.Most common gaps in the client experience. Utilizing your tech sta...

Charles Gillis: Planting the Seeds on the Path to Partnership

10 Apr 2023

Contributed by Lukas

In this episode, Steve Fretzin and Charles Gillis discuss:The two things that make lawyers most successful. The single biggest trap lawyers face on t...

Stuart TenHoor: Specializing for Success

06 Apr 2023

Contributed by Lukas

In this episode, Steve Fretzin and Stuart TenHoor discuss:Engaging in the news and media. The intersection of legal and business. Marketing yourself...

Luis Scott Jr.: Leveraging Your Uniqueness to Grow Your Firm

03 Apr 2023

Contributed by Lukas

In this episode, Steve Fretzin and Luis Scott Jr. discuss:Leveraging others to help you focus and grow the business.Making the sale in a natural way.D...

Dorna Moini: Automation & Legal Service Productization

30 Mar 2023

Contributed by Lukas

In this episode, Steve Fretzin and Dorna Moini discuss:Automating for affordable options. Tapping into larger segments of the legal market. Adopting...

BE THAT LAWYER LIVE Marketing Mavericks Part 2

27 Mar 2023

Contributed by Lukas

In this episode, Steve Fretzin, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:Appreciation marketing, email marketing, and newsletters....

BE THAT LAWYER LIVE Marketing Mavericks Part 1

23 Mar 2023

Contributed by Lukas

In this episode, Steve Fretzin, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:How law firms can show their personal side on social medi...

Tina Solis: Making a Law Firm Move the Smart Way

20 Mar 2023

Contributed by Lukas

In this episode, Steve Fretzin and Tina Solis discuss:Things to consider when moving firms.Looking at partnership agreements.Big picture things to kno...

JD Gershbein: Getting Value Out of LinkedIn

16 Mar 2023

Contributed by Lukas

In this episode, Steve Fretzin and JD Gershbein discuss:The evolution of LinkedIn and why it is prevalent and important. Being findable on LinkedIn. ...

Scott Love: The Craft and Strategy of Business Development

13 Mar 2023

Contributed by Lukas

In this episode, Steve Fretzin and Scott Love discuss:Earning trust in professional relationships. Innovation in the time of COVID (and continuing th...

Alison Ver Halen: Stand-Out Writing for Your Law Firm Marketing

09 Mar 2023

Contributed by Lukas

In this episode, Steve Fretzin and Alison Ver Halen discuss:Tools for the readability of your content. Benefits of writing as a lawyer. How to use (...

BE THAT LAWYER LIVE Coaches Corner Part 2

06 Mar 2023

Contributed by Lukas

In this episode, Steve Fretzin, Walt Hampton, David Ackert, and Liz Wendling discuss:Client, prospect, and networking follow-ups.Beyond the billable h...

BE THAT LAWYER LIVE Coaches Corner Part 1

02 Mar 2023

Contributed by Lukas

In this episode, Steve Fretzin, Walt Hampton, David Ackert, and Liz Wendling discuss:Staying consistent in your business development amidst the whirlw...

Joe Brocato: Happiness and Authentic Relationships

27 Feb 2023

Contributed by Lukas

In this episode, Steve Fretzin and Joe Brocato discuss:Pursuing your passions, belief in yourself, and having a determination to succeed. Living auth...

Josh Fitch: Developing Your Networking Army

23 Feb 2023

Contributed by Lukas

In this episode, Steve Fretzin and Josh Fitch discuss:Taking educated risks. How Josh started his own firm directly out of law school. Networking as...

RJ Curcio: Networking in a Multi-Generational Industry

20 Feb 2023

Contributed by Lukas

In this episode, Steve Fretzin and RJ Curcio discuss:Growing up surrounded by lawyers. Being a millennial lawyer.Keys to getting a strong book of bus...