BE THAT LAWYER
Episodes
Sarah Victory: Building Your Business Through Expert Speaking
22 Apr 2024
Contributed by Lukas
In this episode, Steve Fretzin and Sarah Victory discuss:Building your business without imploding. What to focus on whether you’re running a small ...
Robert Friedman: Before there is Marketing, there is Positioning
18 Apr 2024
Contributed by Lukas
In this episode, Steve Fretzin and Robert Friedman discuss:Focusing on the client and what their needs are, both physical and psychographic. The five...
Andrew Michaels: Showing Your Best Side
15 Apr 2024
Contributed by Lukas
In this episode, Steve Fretzin and Andrew Michaels discuss:Matching your branding and headshot to your firm and business goals. Opening the doors to ...
Niraj Chhabra: Planning for Your Law Firm’s Financial Future
11 Apr 2024
Contributed by Lukas
In this episode, Steve Fretzin and Niraj Chhabra discuss:How law firm financial planning is different from the average person. Building a relationshi...
Sean Klunder: Standing Out with Law Firm Marketing
08 Apr 2024
Contributed by Lukas
In this episode, Steve Fretzin and Sean Klunder discuss:Why law firms tend to run behind other types of businesses in marketing. Understanding your S...
Pamela DeNeuve: The Importance of Stress Reduction for Lawyers
04 Apr 2024
Contributed by Lukas
In this episode, Steve Fretzin and Pamela DeNeuve discuss:The importance of empathy, compassion, and a trusted listening ear. Why anxiety, stress, an...
Marco Brown: Curating Relationships to Build Referrals and Make It Rain
01 Apr 2024
Contributed by Lukas
In this episode, Steve Fretzin and Marco Brown discuss:Changing your mindset to overcome limitations placed on you by yourself or your family. Levera...
Ashley Robinson: Law Firm Marketing the Right Way
28 Mar 2024
Contributed by Lukas
In this episode, Steve Fretzin and Ashley Robinson discuss:Creating a life on purpose. Niching down your business to focus on who you want to work wi...
Scott Simmons: Effective Business Development for Lawyers
25 Mar 2024
Contributed by Lukas
In this episode, Steve Fretzin and Scott Simmons discuss:Selling and following up without upsetting people.Getting out of the race to the bottom and r...
Martin Lopez: The Power of Genuine Curiosity
21 Mar 2024
Contributed by Lukas
In this episode, Steve Fretzin and Martin Lopez discuss:The three tenets of curiosity. Being interested in the other person.Peeling the onion to unde...
Nermin Jasani: Planning for Success in Your Law Firm
18 Mar 2024
Contributed by Lukas
In this episode, Steve Fretzin and Nermin Jasani discuss:Setting and implementing the plan to achieve your goals. Understanding what is realistic for...
John Scott: Improving Your Law Firm’s Financial Metrics
14 Mar 2024
Contributed by Lukas
In this episode, Steve Fretzin and John Scott discuss:Storytelling with the numbers that leads to a logical conclusion.Why spending time in the number...
Marc Halpert: Building Your LinkedIn Profile to Maximize You
11 Mar 2024
Contributed by Lukas
In this episode, Steve Fretzin and Marc Halpert discuss:How Marc became the LinkedIn expert that he is today. Spending the time to show the world you...
Larry Smith: Becoming an Empathetic Lawyer
07 Mar 2024
Contributed by Lukas
In this episode, Steve Fretzin and Larry Smith discuss:Why lawyers are challenged to deal with stressors in an empathetic way.Listening and diagnosing...
Doug Bradley: Marketing Your Law Firm the Right Way
04 Mar 2024
Contributed by Lukas
In this episode, Steve Fretzin and Doug Bradley discuss:Understanding the numbers around marketing. Bootstrap marketing on a limited budget. Laying ...
Paul Angelle: Living Your Dynamic Business Plan
29 Feb 2024
Contributed by Lukas
In this episode, Steve Fretzin and Paul Angelle discuss:Working through the lens of ownership. The biggest opportunity for growth…and the biggest o...
Justie Nicol: Building a Culture of Trust and Respect Across Generations
26 Feb 2024
Contributed by Lukas
In this episode, Steve Fretzin and Justie Nicol discuss:Leading and selling without fear. Building your law firm to support you and your life. Syste...
Tim Lupinacci: Leading with Trust
22 Feb 2024
Contributed by Lukas
In this episode, Steve Fretzin and Tim Lupinacci discuss:Time management and prioritization. Testing out leadership in smaller groups first. Learnin...
Julie Yusim: Building Your Law Practice by Playing the Networking Long Game
19 Feb 2024
Contributed by Lukas
In this episode, Steve Fretzin and Julie Yusim discuss:Adding a little positive self-talk to your routine. Getting value for your networking time. G...
Lisa Katz: Building a Powerful Relationship-Based Book of Business
15 Feb 2024
Contributed by Lukas
In this episode, Steve Fretzin and Lisa Katz discuss:Starting to build your book of business from early in your career. Providing value to your clien...
Andy Hite: Clearing the Head Trash to Be The Change
12 Feb 2024
Contributed by Lukas
In this episode, Steve Fretzin and Andy Hite discuss:Practicing the change you want to see now. How leadership done right can change the world. Emot...
Pratik Shah: Taking Your Business Development and Legal Tech to the Next Level
08 Feb 2024
Contributed by Lukas
In this episode, Steve Fretzin and Pratik Shah discuss:Committing to the process, not just the result, of business development. Tips to develop posit...
Mary Adkins: Changing Your Mindset About Writing Your Own Book
05 Feb 2024
Contributed by Lukas
In this episode, Steve Fretzin and Mary Adkins discuss:Why you should consider writing a book today. Building trust as an author. Moving past the th...
Jordan Ostroff: Applying a Litigation Mindset to Your Life
01 Feb 2024
Contributed by Lukas
In this episode, Steve Fretzin and Jordan Ostroff discuss:How business planning and life planning are more similar than you might think.Building a lif...
Bo Royal: Simplicity in Legal Marketing
29 Jan 2024
Contributed by Lukas
In this episode, Steve Fretzin and Bo Royal discuss:The most common mistakes law firms make on their websites and landing pages. Why you should have ...
Frank Agin: Next Level Networking Rap Battle
25 Jan 2024
Contributed by Lukas
In this episode, Steve Fretzin and Frank Agin discuss:Why networking isn’t pushed in law school. The science of networking and why networking is li...
Manuj Aggarwal: Trending Technology to Build Better Relationships
22 Jan 2024
Contributed by Lukas
In this episode, Steve Fretzin and Manuj Aggarwal discuss:Why law is behind in other businesses, especially in the realm of technology. Sales, market...
Travis Hoechlin: Secrets to Successful Legal Marketing
18 Jan 2024
Contributed by Lukas
In this episode, Steve Fretzin and Travis Hoechlin discuss:Marketing for your law firm. Where money is being wasted on marketing. Isolating your tar...
Robert Weiss: Video Content for Thought Leadership
15 Jan 2024
Contributed by Lukas
In this episode, Steve Fretzin and Robert Weiss discuss:Why creating video content is about more than video. Authentic video content for your law fir...
Mair Hill: Sales, Relationships, and Generational Differences
11 Jan 2024
Contributed by Lukas
In this episode, Steve Fretzin and Mair Hill discuss:Being in control of who you work with.Teaching, learning, and selling with the younger generation...
Steve Fretzin: Turning the Tables on Steve Fretzin
08 Jan 2024
Contributed by Lukas
In this episode, Alay Yajnik and Steve Fretzin discuss:Perfect practice in your business development. Why lawyers struggle with business development....
Charles Gillis: Hiring, Recruiting, and Retaining for a Thriving Law Firm
04 Jan 2024
Contributed by Lukas
In this episode, Steve Fretzin and Charles Gillis discuss:Why associates are the key to profitability in a law firm. How COVID changed the landscape ...
Dan Warburton: A Deep Dive into Delegation
01 Jan 2024
Contributed by Lukas
In this episode, Steve Fretzin and Dan Warburton discuss:Lessons learned the hard way in leadership and delegation. Top things lawyers should delegat...
Matt Spiegel: Legal Technology for Better Customer Experiences and a Better Law Firm
28 Dec 2023
Contributed by Lukas
In this episode, Steve Fretzin and Matt Spiegel discuss:Why you should have good customer service as a lawyer and for your law firm. Continuing clien...
Scott Mason: Understanding the Myths and Narratives to Rewrite Our Lives
25 Dec 2023
Contributed by Lukas
In this episode, Steve Fretzin and Scott Mason discuss:Separating our identities and the roles we play in life. Why many people go to law school…of...
Rick Watson: Building a Professional Network
21 Dec 2023
Contributed by Lukas
In this episode, Steve Fretzin and Rick Watson discuss:Building a professional network (and how to do it right). Things lawyers are really bad at doi...
Meredith Bell: Communication Skills for Strong Leaders
18 Dec 2023
Contributed by Lukas
In this episode, Steve Fretzin and Meredith Bell discuss:Challenges with communication and why the way we talk to each other matters. Communication b...
Philip Fairley: Video Content Marketing for Your Law Firm
14 Dec 2023
Contributed by Lukas
In this episode, Steve Fretzin and Philip Fairley discuss:Measuring everything in your business for success. Biggest opportunities for growth for sma...
Natalie Knowlton: The Changing Legal Field and Why Lawyers Should be Paying Attention
11 Dec 2023
Contributed by Lukas
In this episode, Steve Fretzin and Natalie Knowlton discuss:The growing number of people DIYing their legal needs and why lawyers should be concerned....
Michael Liebowitz: Articulation in Marketing and Business Development
07 Dec 2023
Contributed by Lukas
In this episode, Steve Fretzin and Michael Liebowitz discuss:Behavioral neurology and how it relates to business development. Understanding your busi...
Brooke Lively: Getting More of What You Want in Your Law Firm with EOS
04 Dec 2023
Contributed by Lukas
In this episode, Steve Fretzin and Brooke Lively discuss:Avoiding analysis by paralysis. The six key components of business that you need to understa...
Jonathan Fitzgarrald: Tips for Growth Mode
30 Nov 2023
Contributed by Lukas
In this episode, Steve Fretzin and Jonathan Fitzgarrald discuss:Collaboration between a lawyer and a business coach. Why you should have a business p...
Stewart Wessel: Preparing for a Lateral Move
27 Nov 2023
Contributed by Lukas
In this episode, Steve Fretzin and Stewart Wessel discuss:How Stewart got into legal recruiting. The control and freedom that comes from having your ...
Diane DiResta: Speaking In Soundbites for Lawyers
23 Nov 2023
Contributed by Lukas
In this episode, Steve Fretzin and Diane DiResta discuss:The value of speaking both in person and virtually.Common mistakes lawyers make when speaking...
BE THAT LAWYER - Marketing Mavericks - Part 2 of 2
20 Nov 2023
Contributed by Lukas
In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:Social media and your law firm.Doing research...
BE THAT LAWYER - Marketing Mavericks - Part 1 of 2
16 Nov 2023
Contributed by Lukas
In this episode, Steve Fretzin, Erik Olson, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:The first step lawyers and law firms need to ...
Elizabeth Tresp: Scaling and Growing Your Firm Creatively
13 Nov 2023
Contributed by Lukas
In this episode, Steve Fretzin and Elizabeth Tresp discuss:How Elizabeth started her law firm (and manages her other businesses as well). The secret ...
Jeff Kimmel: Managing a Firm with Consistency and Clarity
09 Nov 2023
Contributed by Lukas
In this episode, Steve Fretzin and Jeff Kimmel discuss:Understanding the business and the finances of the firm. Referrals, delegation, and trust in y...
Joe Tamburino: Building Confidence and Making Connections
06 Nov 2023
Contributed by Lukas
In this episode, Steve Fretzin and Joe Tamburino discuss:Why lawyers struggle to build a book of business and a law practice. Honing your skills and ...
Emily Witt: Advice to Lawyers From a Recruiter on Making a Move
02 Nov 2023
Contributed by Lukas
In this episode, Steve Fretzin and Emily Witt discuss:How Emily’s Be That Lawyer tipping point started by rock climbing. Top reasons lawyers are lo...
Jim Coogan: Interacting with Non-Lawyers in a Way They Understand
30 Oct 2023
Contributed by Lukas
In this episode, Steve Fretzin and Jim Coogan discuss:How Jim’s childhood interest in medicine lead to his career in personal injury law. Listen to...
Justin Neagle: Scaling Your Law Firm Through Processes
26 Oct 2023
Contributed by Lukas
In this episode, Steve Fretzin and Justin Neagle discuss:Living a life of continuous improvement. Scaling and improving through processes. Documenti...
Audrey Rubin: Exceptional Client Service for Successful Law Firms
23 Oct 2023
Contributed by Lukas
In this episode, Steve Fretzin and Audrey Rubin discuss:Why law firms need to operate more like a business. How to know what your clients really want...
Adam Kosloff: Consistent, Creative Content Creation
19 Oct 2023
Contributed by Lukas
In this episode, Steve Fretzin and Adam Kosloff discuss:Setting goals and creating habits.Building a process to create your content consistently.Repur...
BE THAT LAWYER LIVE - Tech Talk Part 2
16 Oct 2023
Contributed by Lukas
In this episode, Steve Fretzin, Charlie Uniman, Colin Levy, and Maya Markovich discuss:Best questions to ask a legal tech vendor. Choosing the right ...
BE THAT LAWYER LIVE - Tech Talk Part 1
12 Oct 2023
Contributed by Lukas
In this episode, Steve Fretzin, Charlie Uniman, Colin Levy, and Maya Markovich discuss:The disconnect between legal tech and lawyers. Great online re...
Hugo Gomez: Multicultural Digital Marketing
09 Oct 2023
Contributed by Lukas
In this episode, Steve Fretzin and Hugo Gomez discuss:Niche down on what you know. Finding your angle to stand out from the others in your field. Wo...
Brian Glass: Building Your Perfect Practice
05 Oct 2023
Contributed by Lukas
In this episode, Steve Fretzin and Brian Glass discuss:Focusing on the client experience.Partnering with family in your law firm.Highest and best use ...
Jonathan Hawkins: Shared Vision, Shared Values, Shared Success
02 Oct 2023
Contributed by Lukas
In this episode, Steve Fretzin and Jonathan Hawkins discuss:Having a destination in mind for your career and business. Shared vision for building a m...
Ariana Tadler: The Power of Professionalism
28 Sep 2023
Contributed by Lukas
In this episode, Steve Fretzin and Ariana Tadler discuss:How your business card can play into your personal and professional brand. Top challenges fo...
Alan Crone: Finding Focus to Grow Your Law Firm
25 Sep 2023
Contributed by Lukas
In this episode, Steve Fretzin and Alan Crone discuss:Gaining focus and clarity in what you find the most important. Transitioning clients to other l...
Kevin Daisey: Offering Value and Building Relationships Through Podcast Marketing
21 Sep 2023
Contributed by Lukas
In this episode, Steve Fretzin and Kevin Daisey discuss:Crafting your product around your client, not the other way around.Getting unstuck from making...
Julie Migliacci: Making Your Next Speaking Event Memorable and Engaging
18 Sep 2023
Contributed by Lukas
In this episode, Steve Fretzin and Julie Migliacci discuss:How COVID shifted the landscape for speakers. Mistakes people make with virtual events. C...
Andrew Biren: Building Strong Networking and Client Relationships
14 Sep 2023
Contributed by Lukas
In this episode, Steve Fretzin and Andrew Biren discuss:Learning how to focus and disconnect as needed.Putting your energy into the right things.Borro...
Brett Trembly: Staffing Up Your Law Firm
11 Sep 2023
Contributed by Lukas
In this episode, Steve Fretzin and Brett Trembly discuss:Scheduling time off, not dropping agreements with yourself. The need to delegate to grow you...
Heidi Brown: Flourishing as an Introverted Lawyer
07 Sep 2023
Contributed by Lukas
In this episode, Steve Fretzin and Heidi Brown discuss:Overcoming stress, fear, and anxiety. Introversion, shyness, and social anxiety…and how they...
Jodie Zerega: Setting Yourself Up for Long-Term Legal Success
04 Sep 2023
Contributed by Lukas
In this episode, Steve Fretzin and Jodie Zerega discuss:Why many lawyers are unhappy with their current situations. How longevity can assist in your ...
Joan Butler: Focusing Beyond The Problems
31 Aug 2023
Contributed by Lukas
In this episode, Steve Fretzin and Joan Butler discuss:Looking at what is working and focusing on that. Why so many people are unsatisfied with their...
Marcia Wasserman: Law Firm Evolution in Changing Times
28 Aug 2023
Contributed by Lukas
In this episode, Steve Fretzin and Marcia Wasserman discuss:Challenges law firms are facing today that they’ve never had to before. Managing genera...
Darren Wurz: Financial Secrets for Law Firm Owners
24 Aug 2023
Contributed by Lukas
In this episode, Steve Fretzin and Darren Wurz discuss:Learning skills outside of just the law. Niche down to stand out in the crowd. Top struggles ...
Whitney Harper: The Case Against the Billable Hour
21 Aug 2023
Contributed by Lukas
In this episode, Steve Fretzin and Whitney Harper discuss:Why so many law firms still use the billable hour. Deliverables-based billing. Getting cle...
Jason Ciment: Running Your Partnership in Full Alignment
17 Aug 2023
Contributed by Lukas
In this episode, Steve Fretzin and Jason Ciment discuss:Building and maintaining relationships. Going solo versus having a partnership. Outsourcing ...
Rochelle Seltzer: Unleashing Your Potential Through Untapped Creativity
14 Aug 2023
Contributed by Lukas
- What does it mean to Live Big? - How does creating connect to living big — and what is creativity all about (that most people do not understand or...
Kerri Coby White: Data-Driven Law Firm Growth
10 Aug 2023
Contributed by Lukas
In this episode, Steve Fretzin and Kerri Coby White discuss:How KerriJames was created and how they assist law firm growth.The compounding power of da...
Ben Paul: Moving Past Perfection into Action in Business Development
07 Aug 2023
Contributed by Lukas
In this episode, Steve Fretzin and Ben Paul discuss:Importance of just being active in your business development. Taking action and executing on your...
Alexandra Watkins: Take Control of Your Name and Brand
03 Aug 2023
Contributed by Lukas
In this episode, Steve Fretzin and Alexandra Watkins discuss:The profession of naming. Brand, personal, and business naming. Identifying what makes ...
Bob Green: Peer Networking for Success
31 Jul 2023
Contributed by Lukas
In this episode, Steve Fretzin and Bob Green discuss:Bob’s experience in stopping a murder trial and how it lead to his current professional role. ...
John Ross: Ideal Clients and Innovating Marketing
27 Jul 2023
Contributed by Lukas
In this episode, Steve Fretzin and John Ross discuss:Differentiating yourself in your marketing.Client engagement and communication.Networking outside...
Arya Firoozmand: Developing, Sustaining, and Maintaining Client Loyalty
24 Jul 2023
Contributed by Lukas
In this episode, Steve Fretzin and Arya Firoozmand discuss:Referrals as a benefit to your clients.Challenges lawyers have when they don’t manage the...
Rachel Steininger: The Execution Engine of Success
20 Jul 2023
Contributed by Lukas
In this episode, Steve Fretzin and Rachel Steininger discuss:The cost of learning how to run a business on your own. What it takes to scale your law ...
Merry Neitlich: Building a Strong and Effective Brand
17 Jul 2023
Contributed by Lukas
In this episode, Steve Fretzin and Merry Neitlich discuss:The evolution of branding over the last 20 years. Finding your brand essence statement and ...
Lindsay Ellis: Understanding Your Authentic Values
13 Jul 2023
Contributed by Lukas
In this episode, Steve Fretzin and Lindsay Ellis discuss:Understanding your core values and honoring them in every aspect of what you do. Noticing yo...
Charlène Gisèle: Beating Burnout to Be That Lawyer
10 Jul 2023
Contributed by Lukas
In this episode, Steve Fretzin and Charlène Gisèle discuss:Taking the time to be, not just to do.Drivers for burnout in lawyers. The two voices in ...
Ben Grimes: Becoming a Better Law Firm Leader
06 Jul 2023
Contributed by Lukas
In this episode, Steve Fretzin and Ben Grimes discuss:What it means to be a good leader (and how to get better if you aren’t currently one).Why lead...
Chris Brencans: Optimizing SEO for Your Law Firm
03 Jul 2023
Contributed by Lukas
In this episode, Steve Fretzin and Chris Brencans discuss:Getting backlinks to your website from other trusted websites.Taking advantage of the EAT - ...
Wendy Salajka: Understanding Your PQ to Be a Better Lawyer
29 Jun 2023
Contributed by Lukas
In this episode, Steve Fretzin and Wendy Salajka discuss:The sages and saboteurs in our lives and how they affect what we do.How Positive Intelligence...
Katie Burke: Niching in Multiple Areas with Focus
26 Jun 2023
Contributed by Lukas
In this episode, Steve Fretzin and Katie Burke discuss:Building a brand for yourself and your law firm. Informing your network about what you’re do...
BE THAT LAWYER LIVE: Marketing Mavericks Part 2 of 2
22 Jun 2023
Contributed by Lukas
In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss:Social media as a tool for engagement. Deciding the best social ...
BE THAT LAWYER LIVE: Marketing Mavericks Part 1 of 2
19 Jun 2023
Contributed by Lukas
In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss:The difference between marketing and business development. Creat...
Alex McLaughlin: Common Sense Legal Tech for Your Law Firm
15 Jun 2023
Contributed by Lukas
In this episode, Steve Fretzin and Alex McLaughlin discuss:Legal tech at every law firm size. Challenges lawyers are having with and without legal te...
Gerald Maatman: Flipping the Switch to Become a Good Business Developer
12 Jun 2023
Contributed by Lukas
In this episode, Steve Fretzin and Gerald Maatman discuss:Investing in yourself for better business development. The Darwinism of business developmen...
Eric Gros-Dubois: What to Know to Start and Grow Your Law Firm
08 Jun 2023
Contributed by Lukas
In this episode, Steve Fretzin and Eric Gros-Dubois discuss:Eric’s motivations for starting his law firm (and what held him back from taking the fir...
Margaret Enloe: Moving You Forward
05 Jun 2023
Contributed by Lukas
In this episode, Steve Fretzin and Margaret Enloe discuss:Narrowing down what you want to pursue and what drives you. Thinking about change and bette...
Melissa Griffiths: Managing Stress and Overwhelm for Lawyers
01 Jun 2023
Contributed by Lukas
In this episode, Steve Fretzin and Melissa Griffiths discuss:The connection between the brain and body. The anxieties that we experience today (and w...
Belle Walker: Procedural and Organizational Structure
29 May 2023
Contributed by Lukas
In this episode, Steve Fretzin and Belle Walker discuss:What process mapping is and how it varies from standard operating procedures. Including clien...
Akeisha Johnson: Examining the Case for Engaging a Coach
25 May 2023
Contributed by Lukas
In this episode, Steve Fretzin and Akeisha Johnson discuss:Releasing the people and things that need to be released in your life.Knowing when to charg...
Lewis Landerholm: Scaling Up Your Solo Firm
22 May 2023
Contributed by Lukas
In this episode, Steve Fretzin and Lewis Landerholm discuss:Adapting to the changing law industry. Having the money conversations and asking for the ...
BE THAT LAWYER LIVE - Coaches Corner Part 2
18 May 2023
Contributed by Lukas
In this episode, Steve Fretzin, Steve Seckler, Stuart Baum, Sharon Ve, and Chuki Obiyo discuss:The relationship between business development and marke...
BE THAT LAWYER LIVE - Coaches Corner Part 1
15 May 2023
Contributed by Lukas
In this episode, Steve Fretzin, Steve Seckler, Stuart Baum, Sharon Ve, and Chuki Obiyo discuss:Finding your why and narrowing your niche. Building go...
Diane Camacho: Problems and Solutions for Building Your Law Firm
11 May 2023
Contributed by Lukas
In this episode, Steve Fretzin and Diane Camacho discuss:Eliminating the doubt, taking chances, and making mistakes.Diane’s experience with starting...