BE THAT LAWYER

Ellen Freedman: What You Need to Know as a Solo

16 Feb 2023

Contributed by Lukas

In this episode, Steve Fretzin and Ellen Freedman discuss:Learning and growing in all aspects of your law firm.Going out on your own as a solo firm.Th...

Steph Vaughan-Jones: Lessons from the Quotes of the Show

13 Feb 2023

Contributed by Lukas

In this episode, Steve Fretzin and Steph Vaughan-Jones discuss:Hiring the right people for the right job.Being flexible to find success.Getting closer...

Jordan Spear: Marketing for Your Unique Law Firm

09 Feb 2023

Contributed by Lukas

In this episode, Steve Fretzin and Jordan Spear discuss:Common pitfalls lawyers make in digital marketing. The unique challenges to marketing for you...

Mark Bullock: Marketing with Exceptional Video Content

06 Feb 2023

Contributed by Lukas

In this episode, Steve Fretzin and Mark Bullock discuss:Addressing more than just the logistical and legal side of your client's cases. Why do lawyer...

Marco Brown: Growing Your Firm Without Spending a Dime

02 Feb 2023

Contributed by Lukas

In this episode, Steve Fretzin and Marco Brown discuss:Figuring out the business of law for survival.Key systems for success at your firm.Marketing an...

BE THAT LAWYER LIVE Coaches Corner Part 2

30 Jan 2023

Contributed by Lukas

In this episode, Steve Fretzin, Deb Knupp, Alay Yajnik, and Gary Johnson discuss:Strategies to build a network when you’re away from the city. Link...

BE THAT LAWYER LIVE Coaches Corner Part 1

26 Jan 2023

Contributed by Lukas

In this episode, Steve Fretzin, Deb Knupp, Alay Yajnik, and Gary Johnson discuss:Time management and business development. Finding focus when you’r...

Tracy Coenen: Becoming a Trusted Connector

23 Jan 2023

Contributed by Lukas

In this episode, Steve Fretzin and Tracy Coenen discuss:How Tracy got into forensic accounting and how it can help in your law field.Being a valuable ...

Michael Strauch: Emotion-Driven Consultations and Intake

19 Jan 2023

Contributed by Lukas

In this episode, Steve Fretzin and Michael Strauch discuss:Why lawyers are averse to sales. The top 3 things to do during the initial intake phone ca...

Colin Levy: Adventures in Social Media and Legal Technology

16 Jan 2023

Contributed by Lukas

In this episode, Steve Fretzin and Colin Levy discuss:The intersection of law and technology. ChatGPT and the applicable potential of AI.Benefits and...

Gary Winter: Taking the Frustration Out of Running a Law Firm

12 Jan 2023

Contributed by Lukas

In this episode, Steve Fretzin and Gary Winter discuss:How practicing law is like flying an airplane.Must have technology to run your firm.Evolution o...

Jennifer Gillman: Freedom in Growing Your Book

09 Jan 2023

Contributed by Lukas

In this episode, Steve Fretzin and Jennifer Gillman discuss:Jennifer’s transition from litigation practice to legal recruiting.Why many lawyers are ...

BE THAT LAWYER LIVE - Coaches Corner - Part 2 of 2

05 Jan 2023

Contributed by Lukas

In this episode, Steve Fretzin, Gary Johnson, David Ackert, Steve Seckler, and Sharon Ve discuss:Getting more value from your presentations.Qualifying...

BE THAT LAWYER LIVE - Coaches Corner - Part 1 of 2

02 Jan 2023

Contributed by Lukas

In this episode, Steve Fretzin, Gary Johnson, David Ackert, Steve Seckler, and Sharon Ve discuss:Changes to make in marketing as we go into recession....

Jonathan Zacks: Solutions for Efficiency

29 Dec 2022

Contributed by Lukas

In this episode, Steve Fretzin and Jonathan Zacks discuss:Finding a solution for efficiency. Automation for better running your business. Apps and p...

Angela Dunz: LinkedIn - A Relationship-Building Tool

26 Dec 2022

Contributed by Lukas

In this episode, Steve Fretzin and Angela Dunz discuss:Diving into LinkedIn now, even if you didn’t get started from the beginning. How LinkedIn is...

Rich Woo: Relationship Based Networking

22 Dec 2022

Contributed by Lukas

In this episode, Steve Fretzin and Rich Woo discuss:Establishing habits to accomplish your goals. Creating strong relationships to help those around ...

Jeremy Poock: The Transfer of Trust and Authority in Your Exit

19 Dec 2022

Contributed by Lukas

In this episode, Steve Fretzin and Jeremy Poock discuss:Designing and brokering your exit strategy. Building your law firm like the business it is. ...

Keri Sicard: Building Your Law Practice Within Your Dream Life

15 Dec 2022

Contributed by Lukas

In this episode, Steve Fretzin and Keri Sicard discuss:Creating a truly virtual IP firm. Pitfalls of the current law firm model. Promoting collabora...

Dr. Bill Saleebey: Networking Best Practices with the Networking Expert

12 Dec 2022

Contributed by Lukas

In this episode, Steve Fretzin and Dr. Bill Saleebey discuss:Report versus rapport. Doing your research before networking with someone. Top tips for...

Sarah Tetlow: The ARTT - Touch Once Philosophy to Get Your Email Organized

08 Dec 2022

Contributed by Lukas

In this episode, Steve Fretzin and Sarah Tetlow discuss:Why email is so important and so readily used by lawyers.Ways to manage your inbox to make it ...

Bill Himmelstein: Givers Gain Philosophy of Networking

05 Dec 2022

Contributed by Lukas

In this episode, Steve Fretzin and Bill Himmelstein discuss:Building relationships in a transactional industry.Having focus on who and how you are hel...

Josh Schwadron: Standing Out as a Personal Injury Lawyer

01 Dec 2022

Contributed by Lukas

In this episode, Steve Fretzin and Josh Schwadron discuss:Lawyers and advertising in the United States.How Mighty is changing the personal injury law ...

Emily Hirsekorn: Energy Management, Performance, and Well-Being for Leaders

28 Nov 2022

Contributed by Lukas

In this episode, Steve Fretzin and Emily Hirsekorn discuss:The relationship between leadership and learning. Why and when lawyers need support in the...

Denny Esford: Planning for Success

24 Nov 2022

Contributed by Lukas

In this episode, Steve Fretzin and Denny Esford discuss:How lawyers can better plan their day and execute that plan. Build in “no” answers to you...

David Neagle: Getting Unstuck to Find Success

21 Nov 2022

Contributed by Lukas

In this episode, Steve Fretzin and David Neagle discuss:Why belief is the most important thing to your success. Getting around walls that make you se...

Stuart Baum: Masterful Networking to Make Business Development Fun

17 Nov 2022

Contributed by Lukas

In this episode, Steve Fretzin and Stuart Baum discuss:Marketing missteps and mistakes that lawyers make in building their firm. Making business deve...

Sasha Berson: Investing in Client Acquisition

14 Nov 2022

Contributed by Lukas

In this episode, Steve Fretzin and Sasha Berson discuss:Statistics around lawyers in the United States. The relationship between marketing and compan...

Michael and Courtney English: SOPs for Your Efficient Law Firm

10 Nov 2022

Contributed by Lukas

In this episode, Steve Fretzin, Michael English, and Courtney English discuss:Improving efficiency to improve your life and business.Why SOPs are so i...

Neil Schwan: Cost Reduction for Your Law Firm

07 Nov 2022

Contributed by Lukas

In this episode, Steve Fretzin and Neil Schwan discuss:Why lawyers don’t keep up with their expenses. Top expenses lawyers have that they don’t l...

Kathleen McEntee: Packaging Your Passion

03 Nov 2022

Contributed by Lukas

In this episode, Steve Fretzin and Kathleen McEntee discuss:Kathleen’s journey from strategy to full service marketing.Branding versus marketing. D...

Sarah Reiff-Hekking: Time Management to Take Back Your Life and Business

31 Oct 2022

Contributed by Lukas

In this episode, Steve Fretzin and Sarah Reiff-Hekking discuss:Understanding and implementing time management. Building the dream job to live your dr...

Karin Conroy: Starting with Strategy for Success

27 Oct 2022

Contributed by Lukas

In this episode, Steve Fretzin and Karin Conroy discuss:Setting your pricing to attract the kind of clients you are wanting to work with.Knowing where...

Mike Chastaine: Building a Profitable Law Firm

24 Oct 2022

Contributed by Lukas

In this episode, Steve Fretzin and Mike Chastaine discuss:Understanding your financials and having money set aside for the rollercoaster of owning you...

BE THAT LAWYER LIVE!: International Business Development for Lawyers with Clare Fanner and Catherine O’Connell Part 2

20 Oct 2022

Contributed by Lukas

In this episode, Steve Fretzin, Clare Fanner, and Catherine O'Connell discuss:Producing content for SEO, social media, and the desired exposure. Coll...

BE THAT LAWYER LIVE!: International Business Development for Lawyers with Clare Fanner and Catherine O’Connell Part 1

17 Oct 2022

Contributed by Lukas

In this episode, Steve Fretzin, Clare Fanner, and Catherine O'Connell discuss:What is happening with the economy and legal industry in the UK and Japa...

Brandy Derrick: Making More Money in Your Law Practice

13 Oct 2022

Contributed by Lukas

In this episode, Steve Fretzin and Brandy Derrick discuss:Why lawyers are not great with money, billing, and books. How lawyers can reduce AR and ove...

Blaine Oelkers: Time Management and Building Better Habits

10 Oct 2022

Contributed by Lukas

In this episode, Steve Fretzin and Blaine Oelkers discuss:The power of Selfluence.Build your firm with what matters most to you in mind. The 30-minut...

Michael Fielding: The 3-Part Business Development Formula

06 Oct 2022

Contributed by Lukas

In this episode, Steve Fretzin and Michael Fielding discuss:Changing your mindset around networking.Michael’s three-part formula for business develo...

Mitch Beinhaker: Increasing Automation to Increase Business

03 Oct 2022

Contributed by Lukas

In this episode, Steve Fretzin and Mitch Beinhaker discuss:Things lawyers are more challenged by than ever before. Using automation to run your life ...

Michelle Arentz: Aligning the Head, Heart, and Briefcase

29 Sep 2022

Contributed by Lukas

In this episode, Steve Fretzin and Michelle Arentz discuss:People’s desire to learn, grow, and improve.How to resurrect learning in adults.What law ...

Davina Frederick: Gaining Clarity for Success

26 Sep 2022

Contributed by Lukas

In this episode, Steve Fretzin and Davina Frederick discuss:Davina’s career path and how she found her niche within the niche. Building a team with...

Tom Lambotte: Cybersecurity for Your Law Firm

22 Sep 2022

Contributed by Lukas

In this episode, Steve Fretzin and Tom Lambotte discuss:How he entered the cybersecurity industry and built his businesses to help lawyers. A multi-l...

Brian Beckcom: Building a Law Practice for Your Life and Happiness

19 Sep 2022

Contributed by Lukas

In this episode, Steve Fretzin and Brian Beckcom discuss:Doing the hard thing, even when that means doing nothing.How Brian’s childhood led him to b...

Liz Wendling: The Duelling Banjos of Rainmaking

15 Sep 2022

Contributed by Lukas

In this episode, Steve Fretzin and Liz Wendling discuss:Removing your blinders to move forward in business.The biggest mistakes lawyers make in growin...

Laura Terrell: Cultivating a Business Mindset in Your Legal Career

12 Sep 2022

Contributed by Lukas

In this episode, Steve Fretzin and Laura Terrell discuss:The increased focus on the business of law.The need for doing marketing in your law practice....

Erica Minchella: Thoughtfully Building Your Book of Business

08 Sep 2022

Contributed by Lukas

In this episode, Steve Fretzin and Erica Minchella discuss:Finding your way to do business development, regardless of personality type.Business develo...

Harrison Jordan: The Metaverse, NFTs, and Changing Legal Technologies

05 Sep 2022

Contributed by Lukas

In this episode, Steve Fretzin and Harrison Jordan discuss:Staying in touch with changing technologies.Practicing legal in the metaverse.What is impor...

Dan Callahan: Going for Gold AND Silver

01 Sep 2022

Contributed by Lukas

In this episode, Steve Fretzin and Dan Callahan discuss:Running a business, not just practicing law. Starting a PI law firm and the changing industry...

Holly Jean Jackson: Clearing the Headtrash for Success

29 Aug 2022

Contributed by Lukas

In this episode, Steve Fretzin and Holly Jean Jackson discuss:Not allowing your thoughts to control you. Why you want a coach in this world of inform...

Carrie Smith Trabue: Being Different and Irreplaceable

25 Aug 2022

Contributed by Lukas

In this episode, Steve Fretzin and Carrie Smith Trabue discuss:Standing out by being different. Carrie’s transition from practicing law to legal re...

Jack Zinda: Building a Sustainable Practice of Any Size

22 Aug 2022

Contributed by Lukas

In this episode, Steve Fretzin and Jack Zinda discuss:Maintaining cash flow while building a practice. Building a thriving practice in a tough area.P...

Mike Capuzzi: Creative Marketing with a Book

18 Aug 2022

Contributed by Lukas

In this episode, Steve Fretzin and Mike Capuzzi discuss:Writing a quality book to stand out from the crowd. Why you should write a shook. Self-publi...

Mathew Kerbis: Becoming The Most Affordable Attorney in America

15 Aug 2022

Contributed by Lukas

In this episode, Steve Fretzin and Mathew Kerbis discuss:Time management efficiently and effectively with technology.Utilizing a client portal.Meeting...

Chris Dreyer: Niching Up and Being Known for Something

11 Aug 2022

Contributed by Lukas

In this episode, Steve Fretzin and Chris Dreyer discuss:Moving out of a scarcity mindset. Why niching will open up opportunities for you. Being perc...

Chris Engelman: A Look at the Financials for Lawyers

08 Aug 2022

Contributed by Lukas

In this episode, Steve Fretzin and Chris Engelman discuss:Understanding what your client is looking to do and what their challenges are. Common mista...

James Grant: Mistakes to Avoid in Building Your Law Firm

04 Aug 2022

Contributed by Lukas

In this episode, Steve Fretzin and James Grant discuss:Hiring a business coach early in your law firm. Missteps along the journey to having a success...

Mickie Kennedy: Press Releases for Lawyers

01 Aug 2022

Contributed by Lukas

In this episode, Steve Fretzin and Mickie Kennedy discuss:The evolution and power in press releases.What to look for when sending out a press release ...

Judy Dang: Precision and Productivity, Not Perfectionism

28 Jul 2022

Contributed by Lukas

In this episode, Steve Fretzin and Judy Dang discuss:Moving past the perils of perfectionism. Embracing imperfection and being open to failures. Fin...

Michael DeLon: Creating Your Credibility

25 Jul 2022

Contributed by Lukas

In this episode, Steve Fretzin and Michael DeLon discuss:Looking for fit, not just for business. Using books to grow your business. Credibility, aut...

Adam Greco: Understanding Your Digital Analytics

21 Jul 2022

Contributed by Lukas

In this episode, Steve Fretzin and Adam Greco discuss:Having the data in order to know how to improve. Evolution of web (now digital) analytics. The...

Janet Falk: Public Relations 101 for Lawyers

18 Jul 2022

Contributed by Lukas

In this episode, Steve Fretzin and Janet Falk discuss:The power of LinkedIn and how to utilize it to your greatest advantage. Tuning in to WIIFM.How ...

Lesley Wallerstein: Confidence, Adaptability, and Embracing Discomfort

14 Jul 2022

Contributed by Lukas

In this episode, Steve Fretzin and Lesley Wallerstein discuss:The relationship between creativity and crazy. Networking as an introvert.  Understan...

Sharon Ve: Harnessing Your Superpower

11 Jul 2022

Contributed by Lukas

In this episode, Steve Fretzin and Sharon Ve discuss:The three motivators to change. Behavioral change to build a better business. Your attitude abo...

Mark Hunter: The Evolution of Business Development

07 Jul 2022

Contributed by Lukas

In this episode, Steve Fretzin and Mark Hunter discuss:Why lawyers are bad at planning for business development. Putting the work in to get ahead as ...

Robert Hanna: Building Your Brand Through Storytelling

04 Jul 2022

Contributed by Lukas

In this episode, Steve Fretzin and Robert Hanna discuss:Why firms are struggling to retain talent. Firm and personal branding for lawyers. How to st...

Lindsey Corbin: Delegation Solutions for Your Law Firm

30 Jun 2022

Contributed by Lukas

In this episode, Steve Fretzin and Lindsey Corbin discuss:What lawyers struggle with when delegating. Why writing processes will change your firm. T...

Larry Fretzin: Celebrating 200 Episodes with a Successful Special Guest

27 Jun 2022

Contributed by Lukas

In this episode, Steve Fretzin and Larry Fretzin discuss:Growing up in the slums to running a successful solo law firm. How the field of law has evol...

Kory Kelly: Building Law Firms of the Future

23 Jun 2022

Contributed by Lukas

In this episode, Steve Fretzin and Kory Kelly discuss:Talent as a capitalist market. What culture really means and what talented employees are truly ...

Jeremy Streten: Relationship Building and Cross Marketing

20 Jun 2022

Contributed by Lukas

In this episode, Steve Fretzin and Jeremy Streten discuss:The business lifecycle of every business. Building relationships with your clients. Thinki...

Eric Moch: The Reward of Autonomy

16 Jun 2022

Contributed by Lukas

In this episode, Steve Fretzin and Eric Moch discuss:Becoming self-sufficient and creating your own future. Leadership as a learned skill. Culture i...

Larry Stybel: Defining Yourself and Finding Success Now

13 Jun 2022

Contributed by Lukas

In this episode, Steve Fretzin and Larry Stybel discuss:Determining if your career is a success. Enjoying what you do while you’re doing it. Redef...

Ryan Kimler: Numbers for Lawyers

09 Jun 2022

Contributed by Lukas

In this episode, Steve Fretzin and Ryan Kimler discuss:The numbers side of your law firm practice. The KPIs firms should be looking into. Why you ne...

Jaclyn Foster: You Can’t Build Your Law Firm Alone

06 Jun 2022

Contributed by Lukas

In this episode, Steve Fretzin and Jaclyn Foster discuss:Changes in virtual law firm assistance. Understanding where hires need to be made. Keep it ...

Jason Levin: Getting Out of the Bermuda Keep In Touch Triangle

02 Jun 2022

Contributed by Lukas

In this episode, Steve Fretzin and Jason Levin discuss:Always be chipping away as you are waiting with hope. Self-selecting our next opportunities. ...

Barbara Kaplan: Your Brand is Your BFF

30 May 2022

Contributed by Lukas

In this episode, Steve Fretzin and Barbara Kaplan discuss:Relationships as the key to success. Why lawyers may struggle with branding. Defining your...

Molly McGrath: Hire, Empower, Communicate, and Demonstrate

26 May 2022

Contributed by Lukas

In this episode, Steve Fretzin and Molly McGrath discuss:The greatest employment tools you have as a business owner. Attracting players and keeping k...

Marc Hankin: Building Relationships Are More than the Benjamins

23 May 2022

Contributed by Lukas

In this episode, Steve Fretzin and Marc Hankin discuss:Relationships first, middle, and last. Listen first and tune your hearing to hear what others ...

Lindsey Markus: Saying Yes and Building Powerhouse Connections

19 May 2022

Contributed by Lukas

In this episode, Steve Fretzin and Lindsey Markus discuss:Putting yourself out there to build your brand, network, and show yourself as an authority i...

Amy Gardner: Why Lawyers Suck at Time Management

16 May 2022

Contributed by Lukas

In this episode, Steve Fretzin and Amy Gardner discuss:Mistakes lawyers make with their time.Taking the initiative to learn the things that you did no...

Justin Weinrich: The Chess Game of Networking

12 May 2022

Contributed by Lukas

In this episode, Steve Fretzin and Justin Weinrich discuss:Justin’s journey of building his own firm in a city where he knew nobody. Scheduling you...

Paul Porvaznik: Motivational Quotes and Conversation to Elevate Your Business Development

09 May 2022

Contributed by Lukas

In this episode, Steve Fretzin and Paul Porvaznik discuss:Thinking about business development (even when things are going well). Taking action on tak...

Clare Fanner: Soft Skills are Critical Skills in Law

05 May 2022

Contributed by Lukas

In this episode, Steve Fretzin and Clare Fanner discuss:Making an impression with purpose. Similarities and differences in the US and UK legal sector...

Charlie Uniman: The Godfather of Legal Tech

02 May 2022

Contributed by Lukas

In this episode, Steve Fretzin and Charlie Uniman discuss:The relationship between time and value. The evolution of practicing law. Adopting good le...

Amy Mariani: Growing a Business Focused Law Firm

28 Apr 2022

Contributed by Lukas

In this episode, Steve Fretzin and Amy Mariani discuss:Transitioning to mediation from another role. Getting efficient with networking. Providing va...

Michele Wucker: The Risks We Take and Your Risk Fingerprint

25 Apr 2022

Contributed by Lukas

In this episode, Steve Fretzin and Michele Wucker discuss:What the gray rhino is and what it means.Why people are hesitant to take risks.Risk toleranc...

Keith Sbiral: Delegation for Success

21 Apr 2022

Contributed by Lukas

In this episode, Steve Fretzin and Keith Sbiral discuss:Saying yes to the right things, and no to the less important things. Why lawyers do and do no...

Manny Griffiths: The Client Experience

18 Apr 2022

Contributed by Lukas

In this episode, Steve Fretzin and Manny Griffiths discuss:The importance of understanding the client experience.How Milestones can help you to bridge...

Marko Evans: Law Firm Recruiting and Retention

14 Apr 2022

Contributed by Lukas

In this episode, Steve Fretzin and Marko Evans discuss:Developing remote culture. Specialization versus generalization.  What a good recruiter need...

Lori Ann Fox: Take Your Shot, Live Your Life

11 Apr 2022

Contributed by Lukas

In this episode, Steve Fretzin and Lori Ann Fox discuss:Learning, growing, and moving forward without fear of failure. The evolution of the legal pra...

Carl Ficks: Well-Being in the Law

07 Apr 2022

Contributed by Lukas

In this episode, Steve Fretzin and Carl Ficks discuss:Giving it your all in all that you do. The art and practice of lawyering. Everyone has the sam...

Hillard Sterling: The Four Pillars of Business Development

04 Apr 2022

Contributed by Lukas

In this episode, Steve Fretzin and Hillard Sterling discuss:The four pillars of business development and how they interact with each other. Building ...

Paul Furiga: Standing Apart in a Field of Sameness

31 Mar 2022

Contributed by Lukas

In this episode, Steve Fretzin and Paul Furiga discuss:Sharing your Story with the decision makers. Understanding your Story, not just your story. W...

Marsha Redmon: Thought Leadership and Harnessing the Virtual World

28 Mar 2022

Contributed by Lukas

In this episode, Steve Fretzin and Marsha Redmon discuss:Using presence and thought leadership to build your practice.The worst mistakes people are ma...

Jessica Stern: Building Your Brand Around Your Magic Statement

24 Mar 2022

Contributed by Lukas

In this episode, Steve Fretzin and Jessica Stern discuss:Niche down to stand out in the sea of lawyers. Honing in on when you are your best self at w...

Stacey Brown Randall: Relationship Based Referrals Without Asking

21 Mar 2022

Contributed by Lukas

In this episode, Steve Fretzin and Stacey Brown Randall discuss:Generating referrals without asking, without manipulation, without compensation, witho...

Aaron Baer: The Mindset and Intentionality Behind Business Development

17 Mar 2022

Contributed by Lukas

In this episode, Steve Fretzin and Aaron Baer discuss:Being intentional with your legal business development. The mindset behind business development...

Tom Freeman: The Billable Hour is Broken

14 Mar 2022

Contributed by Lukas

In this episode, Steve Fretzin and Tom Freeman discuss:The evolution of the legal industry between the great recession and the great resignation. Bui...

Sam Mollaei: Automation to Grow Your Firm

10 Mar 2022

Contributed by Lukas

In this episode, Steve Fretzin and Sam Mollaei discuss:How the legal space has radically changed in the last few years. Why following up is key to br...

Ashley Robinson: Making an Impression in Marketing

07 Mar 2022

Contributed by Lukas

In this episode, Steve Fretzin and Ashley Robinson discuss:Authentic marketing and becoming the expert in your niche. How video can play a role in la...