BE THAT LAWYER
Episodes
Molly McGrath: Becoming Part of the Great Employee Restoration
08 May 2023
Contributed by Lukas
In this episode, Steve Fretzin and Molly McGrath discuss:Hiring right and hiring legal leaders. Changing your interview process to focus less on the ...
Robert Plotkin: Law Firm Automation to Find Your Success
04 May 2023
Contributed by Lukas
In this episode, Steve Fretzin and Robert Plotkin discuss:How AI can assist a law firm and the benefits of automating those things that can be automat...
John Kormanik: Reclaiming Your L.I.F.E.
01 May 2023
Contributed by Lukas
In this episode, Steve Fretzin and John Kormanik discuss:Creating a career that allowed John to have greater impact and geographic independence. Pick...
Ross Albers: Running a Successful Law Firm - Hire, Acquire, Inspire
27 Apr 2023
Contributed by Lukas
In this episode, Steve Fretzin and Ross Albers discuss:Having the courage to run your own firm. The hardest thing about starting and growing your own...
Ken Crutchfield: Innovation, AI, and the Changing Technologies of the Legal Industry
24 Apr 2023
Contributed by Lukas
In this episode, Steve Fretzin and Ken Crutchfield discuss:Limitations of traditional market research in uncharted territory. How VUCA is affecting t...
Steve Seckler: Coaching Superstar Lawyers
20 Apr 2023
Contributed by Lukas
In this episode, Steve Fretzin and Steve Seckler discuss:Steve’s professional journey from law school to coaching. Why Steve is well-suited to coac...
Steve Gordon: Creating a Buzz with Your Book
17 Apr 2023
Contributed by Lukas
In this episode, Steve Fretzin and Steve Gordon discuss:Why you should write a book (and how it can help your law firm grow). Changing your introduct...
Jesse Frye: Improving Your Client Experience for Law Firm Success
13 Apr 2023
Contributed by Lukas
In this episode, Steve Fretzin and Jesse Frye discuss:Why Jesse started ScaleLegal.Most common gaps in the client experience. Utilizing your tech sta...
Charles Gillis: Planting the Seeds on the Path to Partnership
10 Apr 2023
Contributed by Lukas
In this episode, Steve Fretzin and Charles Gillis discuss:The two things that make lawyers most successful. The single biggest trap lawyers face on t...
Stuart TenHoor: Specializing for Success
06 Apr 2023
Contributed by Lukas
In this episode, Steve Fretzin and Stuart TenHoor discuss:Engaging in the news and media. The intersection of legal and business. Marketing yourself...
Luis Scott Jr.: Leveraging Your Uniqueness to Grow Your Firm
03 Apr 2023
Contributed by Lukas
In this episode, Steve Fretzin and Luis Scott Jr. discuss:Leveraging others to help you focus and grow the business.Making the sale in a natural way.D...
Dorna Moini: Automation & Legal Service Productization
30 Mar 2023
Contributed by Lukas
In this episode, Steve Fretzin and Dorna Moini discuss:Automating for affordable options. Tapping into larger segments of the legal market. Adopting...
BE THAT LAWYER LIVE Marketing Mavericks Part 2
27 Mar 2023
Contributed by Lukas
In this episode, Steve Fretzin, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:Appreciation marketing, email marketing, and newsletters....
BE THAT LAWYER LIVE Marketing Mavericks Part 1
23 Mar 2023
Contributed by Lukas
In this episode, Steve Fretzin, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:How law firms can show their personal side on social medi...
Tina Solis: Making a Law Firm Move the Smart Way
20 Mar 2023
Contributed by Lukas
In this episode, Steve Fretzin and Tina Solis discuss:Things to consider when moving firms.Looking at partnership agreements.Big picture things to kno...
JD Gershbein: Getting Value Out of LinkedIn
16 Mar 2023
Contributed by Lukas
In this episode, Steve Fretzin and JD Gershbein discuss:The evolution of LinkedIn and why it is prevalent and important. Being findable on LinkedIn. ...
Scott Love: The Craft and Strategy of Business Development
13 Mar 2023
Contributed by Lukas
In this episode, Steve Fretzin and Scott Love discuss:Earning trust in professional relationships. Innovation in the time of COVID (and continuing th...
Alison Ver Halen: Stand-Out Writing for Your Law Firm Marketing
09 Mar 2023
Contributed by Lukas
In this episode, Steve Fretzin and Alison Ver Halen discuss:Tools for the readability of your content. Benefits of writing as a lawyer. How to use (...
BE THAT LAWYER LIVE Coaches Corner Part 2
06 Mar 2023
Contributed by Lukas
In this episode, Steve Fretzin, Walt Hampton, David Ackert, and Liz Wendling discuss:Client, prospect, and networking follow-ups.Beyond the billable h...
BE THAT LAWYER LIVE Coaches Corner Part 1
02 Mar 2023
Contributed by Lukas
In this episode, Steve Fretzin, Walt Hampton, David Ackert, and Liz Wendling discuss:Staying consistent in your business development amidst the whirlw...
Joe Brocato: Happiness and Authentic Relationships
27 Feb 2023
Contributed by Lukas
In this episode, Steve Fretzin and Joe Brocato discuss:Pursuing your passions, belief in yourself, and having a determination to succeed. Living auth...
Josh Fitch: Developing Your Networking Army
23 Feb 2023
Contributed by Lukas
In this episode, Steve Fretzin and Josh Fitch discuss:Taking educated risks. How Josh started his own firm directly out of law school. Networking as...
RJ Curcio: Networking in a Multi-Generational Industry
20 Feb 2023
Contributed by Lukas
In this episode, Steve Fretzin and RJ Curcio discuss:Growing up surrounded by lawyers. Being a millennial lawyer.Keys to getting a strong book of bus...
Ellen Freedman: What You Need to Know as a Solo
16 Feb 2023
Contributed by Lukas
In this episode, Steve Fretzin and Ellen Freedman discuss:Learning and growing in all aspects of your law firm.Going out on your own as a solo firm.Th...
Steph Vaughan-Jones: Lessons from the Quotes of the Show
13 Feb 2023
Contributed by Lukas
In this episode, Steve Fretzin and Steph Vaughan-Jones discuss:Hiring the right people for the right job.Being flexible to find success.Getting closer...
Jordan Spear: Marketing for Your Unique Law Firm
09 Feb 2023
Contributed by Lukas
In this episode, Steve Fretzin and Jordan Spear discuss:Common pitfalls lawyers make in digital marketing. The unique challenges to marketing for you...
Mark Bullock: Marketing with Exceptional Video Content
06 Feb 2023
Contributed by Lukas
In this episode, Steve Fretzin and Mark Bullock discuss:Addressing more than just the logistical and legal side of your client's cases. Why do lawyer...
Marco Brown: Growing Your Firm Without Spending a Dime
02 Feb 2023
Contributed by Lukas
In this episode, Steve Fretzin and Marco Brown discuss:Figuring out the business of law for survival.Key systems for success at your firm.Marketing an...
BE THAT LAWYER LIVE Coaches Corner Part 2
30 Jan 2023
Contributed by Lukas
In this episode, Steve Fretzin, Deb Knupp, Alay Yajnik, and Gary Johnson discuss:Strategies to build a network when you’re away from the city. Link...
BE THAT LAWYER LIVE Coaches Corner Part 1
26 Jan 2023
Contributed by Lukas
In this episode, Steve Fretzin, Deb Knupp, Alay Yajnik, and Gary Johnson discuss:Time management and business development. Finding focus when you’r...
Tracy Coenen: Becoming a Trusted Connector
23 Jan 2023
Contributed by Lukas
In this episode, Steve Fretzin and Tracy Coenen discuss:How Tracy got into forensic accounting and how it can help in your law field.Being a valuable ...
Michael Strauch: Emotion-Driven Consultations and Intake
19 Jan 2023
Contributed by Lukas
In this episode, Steve Fretzin and Michael Strauch discuss:Why lawyers are averse to sales. The top 3 things to do during the initial intake phone ca...
Colin Levy: Adventures in Social Media and Legal Technology
16 Jan 2023
Contributed by Lukas
In this episode, Steve Fretzin and Colin Levy discuss:The intersection of law and technology. ChatGPT and the applicable potential of AI.Benefits and...
Gary Winter: Taking the Frustration Out of Running a Law Firm
12 Jan 2023
Contributed by Lukas
In this episode, Steve Fretzin and Gary Winter discuss:How practicing law is like flying an airplane.Must have technology to run your firm.Evolution o...
Jennifer Gillman: Freedom in Growing Your Book
09 Jan 2023
Contributed by Lukas
In this episode, Steve Fretzin and Jennifer Gillman discuss:Jennifer’s transition from litigation practice to legal recruiting.Why many lawyers are ...
BE THAT LAWYER LIVE - Coaches Corner - Part 2 of 2
05 Jan 2023
Contributed by Lukas
In this episode, Steve Fretzin, Gary Johnson, David Ackert, Steve Seckler, and Sharon Ve discuss:Getting more value from your presentations.Qualifying...
BE THAT LAWYER LIVE - Coaches Corner - Part 1 of 2
02 Jan 2023
Contributed by Lukas
In this episode, Steve Fretzin, Gary Johnson, David Ackert, Steve Seckler, and Sharon Ve discuss:Changes to make in marketing as we go into recession....
Jonathan Zacks: Solutions for Efficiency
29 Dec 2022
Contributed by Lukas
In this episode, Steve Fretzin and Jonathan Zacks discuss:Finding a solution for efficiency. Automation for better running your business. Apps and p...
Angela Dunz: LinkedIn - A Relationship-Building Tool
26 Dec 2022
Contributed by Lukas
In this episode, Steve Fretzin and Angela Dunz discuss:Diving into LinkedIn now, even if you didn’t get started from the beginning. How LinkedIn is...
Rich Woo: Relationship Based Networking
22 Dec 2022
Contributed by Lukas
In this episode, Steve Fretzin and Rich Woo discuss:Establishing habits to accomplish your goals. Creating strong relationships to help those around ...
Jeremy Poock: The Transfer of Trust and Authority in Your Exit
19 Dec 2022
Contributed by Lukas
In this episode, Steve Fretzin and Jeremy Poock discuss:Designing and brokering your exit strategy. Building your law firm like the business it is. ...
Keri Sicard: Building Your Law Practice Within Your Dream Life
15 Dec 2022
Contributed by Lukas
In this episode, Steve Fretzin and Keri Sicard discuss:Creating a truly virtual IP firm. Pitfalls of the current law firm model. Promoting collabora...
Dr. Bill Saleebey: Networking Best Practices with the Networking Expert
12 Dec 2022
Contributed by Lukas
In this episode, Steve Fretzin and Dr. Bill Saleebey discuss:Report versus rapport. Doing your research before networking with someone. Top tips for...
Sarah Tetlow: The ARTT - Touch Once Philosophy to Get Your Email Organized
08 Dec 2022
Contributed by Lukas
In this episode, Steve Fretzin and Sarah Tetlow discuss:Why email is so important and so readily used by lawyers.Ways to manage your inbox to make it ...
Bill Himmelstein: Givers Gain Philosophy of Networking
05 Dec 2022
Contributed by Lukas
In this episode, Steve Fretzin and Bill Himmelstein discuss:Building relationships in a transactional industry.Having focus on who and how you are hel...
Josh Schwadron: Standing Out as a Personal Injury Lawyer
01 Dec 2022
Contributed by Lukas
In this episode, Steve Fretzin and Josh Schwadron discuss:Lawyers and advertising in the United States.How Mighty is changing the personal injury law ...
Emily Hirsekorn: Energy Management, Performance, and Well-Being for Leaders
28 Nov 2022
Contributed by Lukas
In this episode, Steve Fretzin and Emily Hirsekorn discuss:The relationship between leadership and learning. Why and when lawyers need support in the...
Denny Esford: Planning for Success
24 Nov 2022
Contributed by Lukas
In this episode, Steve Fretzin and Denny Esford discuss:How lawyers can better plan their day and execute that plan. Build in “no” answers to you...
David Neagle: Getting Unstuck to Find Success
21 Nov 2022
Contributed by Lukas
In this episode, Steve Fretzin and David Neagle discuss:Why belief is the most important thing to your success. Getting around walls that make you se...
Stuart Baum: Masterful Networking to Make Business Development Fun
17 Nov 2022
Contributed by Lukas
In this episode, Steve Fretzin and Stuart Baum discuss:Marketing missteps and mistakes that lawyers make in building their firm. Making business deve...
Sasha Berson: Investing in Client Acquisition
14 Nov 2022
Contributed by Lukas
In this episode, Steve Fretzin and Sasha Berson discuss:Statistics around lawyers in the United States. The relationship between marketing and compan...
Michael and Courtney English: SOPs for Your Efficient Law Firm
10 Nov 2022
Contributed by Lukas
In this episode, Steve Fretzin, Michael English, and Courtney English discuss:Improving efficiency to improve your life and business.Why SOPs are so i...
Neil Schwan: Cost Reduction for Your Law Firm
07 Nov 2022
Contributed by Lukas
In this episode, Steve Fretzin and Neil Schwan discuss:Why lawyers don’t keep up with their expenses. Top expenses lawyers have that they don’t l...
Kathleen McEntee: Packaging Your Passion
03 Nov 2022
Contributed by Lukas
In this episode, Steve Fretzin and Kathleen McEntee discuss:Kathleen’s journey from strategy to full service marketing.Branding versus marketing. D...
Sarah Reiff-Hekking: Time Management to Take Back Your Life and Business
31 Oct 2022
Contributed by Lukas
In this episode, Steve Fretzin and Sarah Reiff-Hekking discuss:Understanding and implementing time management. Building the dream job to live your dr...
Karin Conroy: Starting with Strategy for Success
27 Oct 2022
Contributed by Lukas
In this episode, Steve Fretzin and Karin Conroy discuss:Setting your pricing to attract the kind of clients you are wanting to work with.Knowing where...
Mike Chastaine: Building a Profitable Law Firm
24 Oct 2022
Contributed by Lukas
In this episode, Steve Fretzin and Mike Chastaine discuss:Understanding your financials and having money set aside for the rollercoaster of owning you...
BE THAT LAWYER LIVE!: International Business Development for Lawyers with Clare Fanner and Catherine O’Connell Part 2
20 Oct 2022
Contributed by Lukas
In this episode, Steve Fretzin, Clare Fanner, and Catherine O'Connell discuss:Producing content for SEO, social media, and the desired exposure. Coll...
BE THAT LAWYER LIVE!: International Business Development for Lawyers with Clare Fanner and Catherine O’Connell Part 1
17 Oct 2022
Contributed by Lukas
In this episode, Steve Fretzin, Clare Fanner, and Catherine O'Connell discuss:What is happening with the economy and legal industry in the UK and Japa...
Brandy Derrick: Making More Money in Your Law Practice
13 Oct 2022
Contributed by Lukas
In this episode, Steve Fretzin and Brandy Derrick discuss:Why lawyers are not great with money, billing, and books. How lawyers can reduce AR and ove...
Blaine Oelkers: Time Management and Building Better Habits
10 Oct 2022
Contributed by Lukas
In this episode, Steve Fretzin and Blaine Oelkers discuss:The power of Selfluence.Build your firm with what matters most to you in mind. The 30-minut...
Michael Fielding: The 3-Part Business Development Formula
06 Oct 2022
Contributed by Lukas
In this episode, Steve Fretzin and Michael Fielding discuss:Changing your mindset around networking.Michael’s three-part formula for business develo...
Mitch Beinhaker: Increasing Automation to Increase Business
03 Oct 2022
Contributed by Lukas
In this episode, Steve Fretzin and Mitch Beinhaker discuss:Things lawyers are more challenged by than ever before. Using automation to run your life ...
Michelle Arentz: Aligning the Head, Heart, and Briefcase
29 Sep 2022
Contributed by Lukas
In this episode, Steve Fretzin and Michelle Arentz discuss:People’s desire to learn, grow, and improve.How to resurrect learning in adults.What law ...
Davina Frederick: Gaining Clarity for Success
26 Sep 2022
Contributed by Lukas
In this episode, Steve Fretzin and Davina Frederick discuss:Davina’s career path and how she found her niche within the niche. Building a team with...
Tom Lambotte: Cybersecurity for Your Law Firm
22 Sep 2022
Contributed by Lukas
In this episode, Steve Fretzin and Tom Lambotte discuss:How he entered the cybersecurity industry and built his businesses to help lawyers. A multi-l...
Brian Beckcom: Building a Law Practice for Your Life and Happiness
19 Sep 2022
Contributed by Lukas
In this episode, Steve Fretzin and Brian Beckcom discuss:Doing the hard thing, even when that means doing nothing.How Brian’s childhood led him to b...
Liz Wendling: The Duelling Banjos of Rainmaking
15 Sep 2022
Contributed by Lukas
In this episode, Steve Fretzin and Liz Wendling discuss:Removing your blinders to move forward in business.The biggest mistakes lawyers make in growin...
Laura Terrell: Cultivating a Business Mindset in Your Legal Career
12 Sep 2022
Contributed by Lukas
In this episode, Steve Fretzin and Laura Terrell discuss:The increased focus on the business of law.The need for doing marketing in your law practice....
Erica Minchella: Thoughtfully Building Your Book of Business
08 Sep 2022
Contributed by Lukas
In this episode, Steve Fretzin and Erica Minchella discuss:Finding your way to do business development, regardless of personality type.Business develo...
Harrison Jordan: The Metaverse, NFTs, and Changing Legal Technologies
05 Sep 2022
Contributed by Lukas
In this episode, Steve Fretzin and Harrison Jordan discuss:Staying in touch with changing technologies.Practicing legal in the metaverse.What is impor...
Dan Callahan: Going for Gold AND Silver
01 Sep 2022
Contributed by Lukas
In this episode, Steve Fretzin and Dan Callahan discuss:Running a business, not just practicing law. Starting a PI law firm and the changing industry...
Holly Jean Jackson: Clearing the Headtrash for Success
29 Aug 2022
Contributed by Lukas
In this episode, Steve Fretzin and Holly Jean Jackson discuss:Not allowing your thoughts to control you. Why you want a coach in this world of inform...
Carrie Smith Trabue: Being Different and Irreplaceable
25 Aug 2022
Contributed by Lukas
In this episode, Steve Fretzin and Carrie Smith Trabue discuss:Standing out by being different. Carrie’s transition from practicing law to legal re...
Jack Zinda: Building a Sustainable Practice of Any Size
22 Aug 2022
Contributed by Lukas
In this episode, Steve Fretzin and Jack Zinda discuss:Maintaining cash flow while building a practice. Building a thriving practice in a tough area.P...
Mike Capuzzi: Creative Marketing with a Book
18 Aug 2022
Contributed by Lukas
In this episode, Steve Fretzin and Mike Capuzzi discuss:Writing a quality book to stand out from the crowd. Why you should write a shook. Self-publi...
Mathew Kerbis: Becoming The Most Affordable Attorney in America
15 Aug 2022
Contributed by Lukas
In this episode, Steve Fretzin and Mathew Kerbis discuss:Time management efficiently and effectively with technology.Utilizing a client portal.Meeting...
Chris Dreyer: Niching Up and Being Known for Something
11 Aug 2022
Contributed by Lukas
In this episode, Steve Fretzin and Chris Dreyer discuss:Moving out of a scarcity mindset. Why niching will open up opportunities for you. Being perc...
Chris Engelman: A Look at the Financials for Lawyers
08 Aug 2022
Contributed by Lukas
In this episode, Steve Fretzin and Chris Engelman discuss:Understanding what your client is looking to do and what their challenges are. Common mista...
James Grant: Mistakes to Avoid in Building Your Law Firm
04 Aug 2022
Contributed by Lukas
In this episode, Steve Fretzin and James Grant discuss:Hiring a business coach early in your law firm. Missteps along the journey to having a success...
Mickie Kennedy: Press Releases for Lawyers
01 Aug 2022
Contributed by Lukas
In this episode, Steve Fretzin and Mickie Kennedy discuss:The evolution and power in press releases.What to look for when sending out a press release ...
Judy Dang: Precision and Productivity, Not Perfectionism
28 Jul 2022
Contributed by Lukas
In this episode, Steve Fretzin and Judy Dang discuss:Moving past the perils of perfectionism. Embracing imperfection and being open to failures. Fin...
Michael DeLon: Creating Your Credibility
25 Jul 2022
Contributed by Lukas
In this episode, Steve Fretzin and Michael DeLon discuss:Looking for fit, not just for business. Using books to grow your business. Credibility, aut...
Adam Greco: Understanding Your Digital Analytics
21 Jul 2022
Contributed by Lukas
In this episode, Steve Fretzin and Adam Greco discuss:Having the data in order to know how to improve. Evolution of web (now digital) analytics. The...
Janet Falk: Public Relations 101 for Lawyers
18 Jul 2022
Contributed by Lukas
In this episode, Steve Fretzin and Janet Falk discuss:The power of LinkedIn and how to utilize it to your greatest advantage. Tuning in to WIIFM.How ...
Lesley Wallerstein: Confidence, Adaptability, and Embracing Discomfort
14 Jul 2022
Contributed by Lukas
In this episode, Steve Fretzin and Lesley Wallerstein discuss:The relationship between creativity and crazy. Networking as an introvert. Understan...
Sharon Ve: Harnessing Your Superpower
11 Jul 2022
Contributed by Lukas
In this episode, Steve Fretzin and Sharon Ve discuss:The three motivators to change. Behavioral change to build a better business. Your attitude abo...
Mark Hunter: The Evolution of Business Development
07 Jul 2022
Contributed by Lukas
In this episode, Steve Fretzin and Mark Hunter discuss:Why lawyers are bad at planning for business development. Putting the work in to get ahead as ...
Robert Hanna: Building Your Brand Through Storytelling
04 Jul 2022
Contributed by Lukas
In this episode, Steve Fretzin and Robert Hanna discuss:Why firms are struggling to retain talent. Firm and personal branding for lawyers. How to st...
Lindsey Corbin: Delegation Solutions for Your Law Firm
30 Jun 2022
Contributed by Lukas
In this episode, Steve Fretzin and Lindsey Corbin discuss:What lawyers struggle with when delegating. Why writing processes will change your firm. T...
Larry Fretzin: Celebrating 200 Episodes with a Successful Special Guest
27 Jun 2022
Contributed by Lukas
In this episode, Steve Fretzin and Larry Fretzin discuss:Growing up in the slums to running a successful solo law firm. How the field of law has evol...
Kory Kelly: Building Law Firms of the Future
23 Jun 2022
Contributed by Lukas
In this episode, Steve Fretzin and Kory Kelly discuss:Talent as a capitalist market. What culture really means and what talented employees are truly ...
Jeremy Streten: Relationship Building and Cross Marketing
20 Jun 2022
Contributed by Lukas
In this episode, Steve Fretzin and Jeremy Streten discuss:The business lifecycle of every business. Building relationships with your clients. Thinki...
Eric Moch: The Reward of Autonomy
16 Jun 2022
Contributed by Lukas
In this episode, Steve Fretzin and Eric Moch discuss:Becoming self-sufficient and creating your own future. Leadership as a learned skill. Culture i...
Larry Stybel: Defining Yourself and Finding Success Now
13 Jun 2022
Contributed by Lukas
In this episode, Steve Fretzin and Larry Stybel discuss:Determining if your career is a success. Enjoying what you do while you’re doing it. Redef...
Ryan Kimler: Numbers for Lawyers
09 Jun 2022
Contributed by Lukas
In this episode, Steve Fretzin and Ryan Kimler discuss:The numbers side of your law firm practice. The KPIs firms should be looking into. Why you ne...
Jaclyn Foster: You Can’t Build Your Law Firm Alone
06 Jun 2022
Contributed by Lukas
In this episode, Steve Fretzin and Jaclyn Foster discuss:Changes in virtual law firm assistance. Understanding where hires need to be made. Keep it ...
Jason Levin: Getting Out of the Bermuda Keep In Touch Triangle
02 Jun 2022
Contributed by Lukas
In this episode, Steve Fretzin and Jason Levin discuss:Always be chipping away as you are waiting with hope. Self-selecting our next opportunities. ...
Barbara Kaplan: Your Brand is Your BFF
30 May 2022
Contributed by Lukas
In this episode, Steve Fretzin and Barbara Kaplan discuss:Relationships as the key to success. Why lawyers may struggle with branding. Defining your...
Molly McGrath: Hire, Empower, Communicate, and Demonstrate
26 May 2022
Contributed by Lukas
In this episode, Steve Fretzin and Molly McGrath discuss:The greatest employment tools you have as a business owner. Attracting players and keeping k...