BE THAT LAWYER

Jay McAllister: Leveraging Technology to Build a Better Lifestyle

03 Mar 2022

Contributed by Lukas

In this episode, Steve Fretzin and Jay McAllister discuss:The value of technology used in the proper context.Coming to the table as a student in all t...

Steve Hamburg: Thriving in the Uncomfortable

28 Feb 2022

Contributed by Lukas

In this episode, Steve Fretzin and Steve Hamburg discuss:Pursuing meaningful pursuits with a higher degree of conversion. Moving past the stigma of b...

Alay Yajnik: Actively Staffing Up Your Law Firm

24 Feb 2022

Contributed by Lukas

In this episode, Steve Fretzin and Alay Yajnik discuss:The biggest errors law firms make when hiring. Leveraging your network to grow your firm (not ...

Maya Markovich: Legal Tech and The Client Experience

21 Feb 2022

Contributed by Lukas

In this episode, Steve Fretzin and Maya Markovich discuss:The evolution of the legal tech industry. The growing need for focus on client-centric law ...

Jay Paul Deratany: Taking the Team Approach

17 Feb 2022

Contributed by Lukas

In this episode, Steve Fretzin and Jay Paul Deratany discuss:Doing things in your work and life that make a difference. Making smart decisions to ach...

Kate Curler: The Power in People

14 Feb 2022

Contributed by Lukas

In this episode, Steve Fretzin and Kate Curler discuss:The power of people’s networks. Finding mutual advantage in your networking meetings. Redir...

Walt Hampton: Seizing Your Joy

10 Feb 2022

Contributed by Lukas

In this episode, Steve Fretzin and Walt Hampton discuss:Your extraordinary toolbelt taught in law school.Success beyond what society thinks it should ...

Andy Cabasso: Getting Found on Google

07 Feb 2022

Contributed by Lukas

In this episode, Steve Fretzin and Andy Cabasso discuss:Focusing on the business, not just in the business Why a law firm should care about their web...

Ida Abbott: Realigning Your Values and Considering Your Retirement

03 Feb 2022

Contributed by Lukas

In this episode, Steve Fretzin and Ida Abbott discuss:Realigning your values and your work.Developing and retaining talent.Challenges lawyers face whe...

Susan Ibitz: Being Present in Your Relationships

31 Jan 2022

Contributed by Lukas

In this episode, Steve Fretzin and Susan Ibitz discuss:Soft skills are marketable and make you employable.The relationship behind know, like, and trus...

Jennifer Bullock: Creating Your Own Harmonizing Book of Business

27 Jan 2022

Contributed by Lukas

In this episode, Steve Fretzin and Jennifer Bullock discuss:Treating customers in a way that will make them feel like your only customer. Becoming a ...

Andy Stickel: Marketing is More than Leads

24 Jan 2022

Contributed by Lukas

In this episode, Steve Fretzin and Andy Stickel discuss:Overcoming analysis paralysis. Marketing beyond getting leads. Taking a lead through to a se...

Kip Boyle: The Intimacy of Podcast Marketing

20 Jan 2022

Contributed by Lukas

In this episode, Steve Fretzin and Kip Boyle discuss:Becoming a professional who sells and serves people in the process.The changing of traditional se...

Daniel Steinberg: Making Legal Easier for All Parties

17 Jan 2022

Contributed by Lukas

In this episode, Steve Fretzin and Daniel Steinberg discuss:How Daniel’s professional journey lead him to creating lawbrokr.Differentiating yourself...

Dave Zumpano: Doing Everything With Purpose

13 Jan 2022

Contributed by Lukas

In this episode, Steve Fretzin and Dave Zumpano discuss:Knowing before you no. Distinguishing yourself in what you can do for the client, beyond the ...

John Cannon: Changing Your Mindset and Overcoming the Fear Barrier

10 Jan 2022

Contributed by Lukas

In this episode, Steve Fretzin and John Cannon discuss:Overcoming the fear barrier and using that growth to strengthen the foundation of your firm. C...

Zack Glaser: Legal Tech for the Future

06 Jan 2022

Contributed by Lukas

In this episode, Steve Fretzin and Zack Glaser discuss:Challenges lawyers face in creating processes and procedures (and in documenting those). Under...

Nequosha Anderson: Cultivating Relationships for Success

03 Jan 2022

Contributed by Lukas

In this episode, Steve Fretzin and Nequosha Anderson discuss:Cultivating relationships to reach your end goal. The important aspects of building and ...

Nicole Clark: Utilizing Data to Align with Your Clients

30 Dec 2021

Contributed by Lukas

In this episode, Steve Fretzin and Nicole Clark discuss:Better utilizing the data that you have access to. Challenges lawyers have when presenting pi...

Deb Knupp: Duelling Banjos of Business Development

27 Dec 2021

Contributed by Lukas

In this episode, Steve Fretzin and Deb Knupp discuss:The six viable selling styles that work for all lawyers. Relationship building no matter your pe...

Brian LaBovick: Serving Your Community and Building Your Brand

23 Dec 2021

Contributed by Lukas

In this episode, Steve Fretzin and Brian LaBovick discuss:Creating focus for success. Understanding who you are and who you want to be, personally an...

Leslee Cohen: Giving Authentically to Build Your Book

20 Dec 2021

Contributed by Lukas

In this episode, Steve Fretzin and Leslee Cohen discuss:Building your own book of business to have freedom, including in a large firm. Finding what m...

Rena Paul & Alison Trenk: Getting Present to Be a Better Lawyer

16 Dec 2021

Contributed by Lukas

In this episode, Steve Fretzin, Rena Paul, and Alison Trenk discuss:Ongoing wellness for professionals. Having individual tools that you can do daily...

Adam Arkfeld: Measurable Marketing with Pay-Per-Click Advertising

13 Dec 2021

Contributed by Lukas

In this episode, Steve Fretzin and Adam Arkfeld discuss:Sales and marketing working hand in hand. Diagnosing what is happening in your marketing. Wh...

Ken Crutchfield: Technology, Relationships, and the Future of Your Law Firm

09 Dec 2021

Contributed by Lukas

In this episode, Steve Fretzin and Ken Crutchfield discuss:Thinking about the client first in building and growing your firm. The intersection betwee...

Margaret Burke & Casey Blake: Solving Inefficiencies in Your Law Firm

06 Dec 2021

Contributed by Lukas

In this episode, Steve Fretzin, Margaret Burke, and Casey Blake discuss:Inefficiencies in technology and financial management in law firms. Daily ine...

Gary Miles: Building Your Life of Health and Wealth

02 Dec 2021

Contributed by Lukas

In this episode, Steve Fretzin and Gary Miles discuss:The relationship between physical and mental health. The effects of social media. Drivers of g...

Eric Schurke: Stepping Up and Taking Care of Your Employees and Clients

29 Nov 2021

Contributed by Lukas

In this episode, Steve Fretzin and Eric Schurke discuss:From a three man start-up to CEO of Moneypenny North America. The benefits of having a chat f...

Kim Stapleton: Business Development Best Practices

25 Nov 2021

Contributed by Lukas

In this episode, Steve Fretzin and Kim Stapleton discuss:Kim’s professional role as a business development executive at a law firm and how that impa...

Ryan Anderson: Investing in Technology and Your Employees for Law Firms

22 Nov 2021

Contributed by Lukas

In this episode, Steve Fretzin and Ryan Anderson discuss:Challenges lawyers are having with technology.Solutions regarding document and task managemen...

Kory Kelly: Modernizing the Delivery of Legal Services

18 Nov 2021

Contributed by Lukas

In this episode, Steve Fretzin and Kory Kelly discuss:Value in productized, turnkey solutions. Legal Karma is not a robot lawyer, it is a change of d...

Nina Stillman: Sales and Relationships in Networking

15 Nov 2021

Contributed by Lukas

In this episode, Steve Fretzin and Nina Stillman discuss:Challenges facing new lawyers in new areas. Applying lessons you learn from your coaches. T...

Louis Goodman: From Yellow Pages to SEO - The Evolution of Law Firm Marketing

11 Nov 2021

Contributed by Lukas

In this episode, Steve Fretzin and Louis Goodman discuss:Marketing a law practice in the 90s and how it has evolved today. The power of SEO for your ...

Mat Rotenberg: Optimizing Your Organization and Communication

08 Nov 2021

Contributed by Lukas

In this episode, Steve Fretzin and Mat Rotenberg discuss:Where lawyers are killing time and not communicating properly. Navigating technologies and p...

James Rodgers: Changing the Diversity Conversation

04 Nov 2021

Contributed by Lukas

In this episode, Steve Fretzin and James Rodgers discuss:Controlling our natural, human tendencies that create barriers to productive relationships.Di...

Chelsea Williams: The Power of the Number Storyline

01 Nov 2021

Contributed by Lukas

In this episode, Steve Fretzin and Chelsea Williams discuss:The importance of having financial clarity in all aspects of your life. The greatest fina...

Erik Olson: Investing in SEO for Referral Optimization

28 Oct 2021

Contributed by Lukas

In this episode, Steve Fretzin and Erik Olson discuss:Best practices for online marketing (including following Google’s Best Practices). Understand...

Sharon Christie: Understanding What Your Firm Needs Now

25 Oct 2021

Contributed by Lukas

In this episode, Steve Fretzin and Sharon Christie discuss:Getting a coach so you aren’t reinventing the wheel. The four things you need to get rig...

Brooke Lively: From Panic to Profit in Your Law Firm

21 Oct 2021

Contributed by Lukas

In this episode, Steve Fretzin and Brooke Lively discuss:Running your law firm by the numbers. Secrets from Brooke’s book, From Panic to Profit.Fin...

Ali Awad: Creating a Growth Mindset for Financial Freedom

18 Oct 2021

Contributed by Lukas

In this episode, Steve Fretzin and Ali Awad discuss:How to get engagement on your company’s social media. Mindset and the future of law. Hanging a...

Mathew Kerbis: Subscription Models for Your Law Firm

14 Oct 2021

Contributed by Lukas

In this episode, Steve Fretzin and Mathew Kerbis discuss:Being a young lawyer and building relationships. Resources for young, staring attorneys. Th...

Justin Stivers: Owning Your Calendar to Succeed in Marketing

11 Oct 2021

Contributed by Lukas

In this episode, Steve Fretzin and Justin Stivers discuss:Why lawyers struggle with maintaining marketing consistency. Figuring out where to begin wi...

Mari Ribeiro: Unique Branding for Your Law Firm

07 Oct 2021

Contributed by Lukas

In this episode, Steve Fretzin and Mari Ribeiro discuss:Gaining a competitive edge with your brand.Pros and cons of naming your firm something other t...

Vikrant Shaurya: Publishing a Book to Benefit Your Business Development

04 Oct 2021

Contributed by Lukas

In this episode, Steve Fretzin and Vikrant Shaurya discuss:Writing a book to better your business. Ghost writing versus angel writing. How AI is cha...

Jocelyn Brumbaugh: Leveraging the Marketing Gold in Your Firm

30 Sep 2021

Contributed by Lukas

In this episode, Steve Fretzin and Jocelyn Brumbaugh discuss:Random acts of marketing. The five steps to fully leverage everything you do. Headline,...

Charlotte Smith: Becoming a Thriving Leader

27 Sep 2021

Contributed by Lukas

In this episode, Steve Fretzin and Charlotte Smith discuss:The evolving job market because of COVID as well as the generational expectations. Three t...

Mark Homer: The Evolution of Legal Marketing

23 Sep 2021

Contributed by Lukas

In this episode, Steve Fretzin and Mark Homer discuss:How legal marketing has evolved. Seeing your law firm as a business. Multichannel marketing. ...

Jamie Spannhake: The Secrets to Mind Management

20 Sep 2021

Contributed by Lukas

In this episode, Steve Fretzin and Jamie Spannhake discuss:The relationship between the billable hour and efficiency. Time management and mind master...

John Sciaccotta: Lessons Learned from a Top Business Developer

16 Sep 2021

Contributed by Lukas

In this episode, Steve Fretzin and John Sciaccotta discuss:The foundation of John’s love of business development and marketing. The different forms...

Catherine O’Connell: Legal Business Development...in Japan!

13 Sep 2021

Contributed by Lukas

In this episode, Steve Fretzin and Catherine O’Connell discuss:Being your own brand in a solo firm. Maneuvering through a list of contacts and util...

Robert Plotkin & Cynthia Gilbert: Specialization and Strategic Partnerships

09 Sep 2021

Contributed by Lukas

In this episode, Steve Fretzin, Robert Plotkin, and Cynthia Gilbert discuss:Relationships at the root of all business and networks.Business developmen...

Bob Kohn: Building a Community of Allies

06 Sep 2021

Contributed by Lukas

In this episode, Steve Fretzin and Bob Kohn discuss:How Zoom and online connection has changed networking and opened more doors.Challenges lawyers are...

Scott Rahn: Farming Roots to Law Firm Culture

02 Sep 2021

Contributed by Lukas

In this episode, Steve Fretzin and Scott Rahn discuss:The importance of people and community. Building law firm culture. Benefits of great culture, ...

Sami Azhari: Becoming a Thought Leader to Grow Your Business

30 Aug 2021

Contributed by Lukas

In this episode, Steve Fretzin and Sami Azhari discuss:Networking as a referral source.Qualifying referral sources and keeping an open mind.There is a...

Steve Adams: Becoming a Peak Performer

26 Aug 2021

Contributed by Lukas

In this episode, Steve Fretzin and Steve Adams discuss:The cultural addiction to distraction and how it is affecting your work. Productive and destru...

John Strohmeyer: Going Above and Beyond in Customer Service

23 Aug 2021

Contributed by Lukas

In this episode, Steve Fretzin and John Strohmeyer discuss:Recognizing how lawyers and law firms are different from other types of companies.Definitio...

Tom Latourette: Maybe "Sales" Isn't a Dirty Word

19 Aug 2021

Contributed by Lukas

In this episode, Steve Fretzin and Tom Latourette discuss:The three levels of why and looking beyond the apparent reasons. Finding the quantified cos...

John Yaworsky: Video Production for Today’s Lawyers

16 Aug 2021

Contributed by Lukas

In this episode, Steve Fretzin and John Yaworsky discuss:Lessons John has learned from big budget projects and has been able to apply to small budget ...

Alex Stamatoglou: The Power of Questions and Relationships

12 Aug 2021

Contributed by Lukas

In this episode, Steve Fretzin and Alex Stamatoglou discuss:Making the decision to work with a coach.Understanding what you want to actually do and ac...

Lana Manganiello: Building a Fulfilling Career Based on Choice

09 Aug 2021

Contributed by Lukas

In this episode, Steve Fretzin and Lana Manganiello discuss:Why business development matters as an attorney.Control and how it makes or breaks your ca...

Deb Smolensky: Pivoting with Empathy and Curiosity

05 Aug 2021

Contributed by Lukas

In this episode, Steve Fretzin and Deb Smolensky discuss:Missteps companies are making as we come out of the COVID-19 pandemic. Retraining our brains...

Karin Conroy: Strategic Website Design for Success

02 Aug 2021

Contributed by Lukas

In this episode, Steve Fretzin and Karin Conroy discuss:How websites have changed from the beginning brochure style to how they work best strategicall...

Mark Silverman: Being Authentic for Better Engagement

29 Jul 2021

Contributed by Lukas

In this episode, Steve Fretzin and Mark Silverman discuss:Understanding your clients business. The trigger to developing long lasting relationships. ...

Mo Lilienthal: Humanized Social Media to Make Connections and Build Your Business

26 Jul 2021

Contributed by Lukas

In this episode, Steve Fretzin and Mo Lilienthal discuss:Separating yourself from the others in your field. Developing content to humanize yourself. ...

Gary Johnson: The Dueling Banjos of Profitable Marketing Strategies

22 Jul 2021

Contributed by Lukas

In this episode, Steve Fretzin and Gary Johnson discuss:A business coach for accountability and encouragement. Deliverables are more than a selling p...

Rho Thomas: Live a Better Life Through making Smarter Investments

19 Jul 2021

Contributed by Lukas

In this episode, Steve Fretzin and Rho Thomas discuss:The FIRE Movement. Managing the money you are bringing in and your lifestyle. Talk about the w...

Jim Zadeh: Passionate Practice Management

15 Jul 2021

Contributed by Lukas

In this episode, Steve Fretzin and Jim Zadeh discuss:Having a marketing plan, in writing, that you stick to.Going beyond “get out there and network!...

Jane Tabachnick: Hug an Influencer and Earn Media

12 Jul 2021

Contributed by Lukas

In this episode, Steve Fretzin and Jane Tabachnick discuss:Getting visibility for yourself and your business.Why attorneys struggle with brand buildin...

Susan Mendelsohn: A Strategy Driven Approach to Recruiting

08 Jul 2021

Contributed by Lukas

In this episode, Steve Fretzin and Susan Mendelsohn discuss:Susan’s strategy and relationship driven approach to recruiting. Mistakes and misconcep...

Clint Schumacher: The Master of Resilience

05 Jul 2021

Contributed by Lukas

In this episode, Steve Fretzin and Clint Schumacher discuss:Resilience in athletics and in business. Connecting with those who have gone through simi...

Michael Caroff: Creativity Within a Box

01 Jul 2021

Contributed by Lukas

In this episode, Steve Fretzin and Michael Caroff discuss:Imagery in marketing. Understanding the purpose of the website before creating the design. ...

Dan Cotter: The Keys to Networking and Driving Customer Service

28 Jun 2021

Contributed by Lukas

In this episode, Steve Fretzin and Dan Cotter discuss:Associations as a great way to network. Increasing engagement in networking meetings. Networki...

Neil Tyra: Podcasting as a Passion

24 Jun 2021

Contributed by Lukas

In this episode, Steve Fretzin and Neil Tyra discuss:Decoupling yourself from the courthouse. Podcasting for education. Understanding your audience ...

Chuki Obiyo: Diversity and Inclusion in Business Development

21 Jun 2021

Contributed by Lukas

In this episode, Steve Fretzin and Chuki Obiyo discuss:Diversity, inclusion, and equity in business development. Business development as a method and...

Carl Ficks: Committing to the Practice of Wellness

17 Jun 2021

Contributed by Lukas

In this episode, Steve Fretzin and Carl Ficks discuss:Taking control of your wellness as a busy professional. Taking better care of yourself than you...

Colin Li & Sam Alkoubey: Technology for Successful Law Practices

14 Jun 2021

Contributed by Lukas

In this episode, Steve Fretzin, Colin Li, and Sam Alkoubey discuss:Technology as a value add to your legal space.The change in client intake in the pa...

Gerry Riskin: Agility in the Face of Fragility

10 Jun 2021

Contributed by Lukas

In this episode, Steve Fretzin and Gerry Riskin discuss:Leadership agility in trying times and attributes of successful leaders. Learning, as a lawye...

Sahmra Stevenson: Technology and an Office Without Walls

07 Jun 2021

Contributed by Lukas

In this episode, Steve Fretzin and Sahmra Stevenson discuss:Having a successful practice without being at a desk. Recognizing how your job affects yo...

Dave Johnson: Negotiation and Communication to Connect with Decision Makers

03 Jun 2021

Contributed by Lukas

In this episode, Steve Fretzin and Dave Johnson discuss:What separates a normal negotiator from a grand master negotiator.The unpredictability in a ne...

Wayne Pollock: Creating Content as an Advocate of You

31 May 2021

Contributed by Lukas

In this episode, Steve Fretzin and Wayne Pollock discuss:Content as your biggest advocate. The cumulative effect of content and creating content from...

Corinne Heggie: Empowering Women to be Successful in Law with Balance

27 May 2021

Contributed by Lukas

In this episode, Steve Fretzin and Corinne Heggie discuss:Advocating for yourself from early in your career. Finding success without losing the balan...

Conrad Saam: The Ten Commandments of Customer Service

24 May 2021

Contributed by Lukas

In this episode, Steve Fretzin and Conrad Saam discuss:Focusing on what is important to the client right now, not the financials. Seeing marketing as...

Terry Isner: Boundless Culture for Law Firms

20 May 2021

Contributed by Lukas

In this episode, Steve Fretzin and Terry Isner discuss:What culture is and how it is part of the entire organization, not just at one level. Giving c...

Michelle King: Media Relations for Your Law Practice

17 May 2021

Contributed by Lukas

In this episode, Steve Fretzin and Michelle King discuss:The importance of media relations to your law practice. What becomes newsworthy and the time...

Seth Price: Digital Marketing and the Changing World of SEO

13 May 2021

Contributed by Lukas

In this episode, Steve Fretzin and Seth Price discuss:Challenges lawyers face in digital and online marketing. Understanding your cost of money. The...

Katy Mickelson: Taking Care of Relationships and Reputation

10 May 2021

Contributed by Lukas

In this episode, Steve Fretzin and Katy Mickelson discuss:The critical role of relationships in building your law firm. Relationships with clients an...

Mark Rockwell: From Confusion and Chaos To Clarity, Competency, and Confidence

06 May 2021

Contributed by Lukas

In this episode, Steve Fretzin and Mark Rockwell discuss:Top challenges law firms are struggling with. Understanding the vision of your firm. Achiev...

Jay McAllister: Technology in the Legal Space

03 May 2021

Contributed by Lukas

In this episode, Steve Fretzin and Jay McAllister discuss:The one factor that will take you to the next level. Where lawyers waste time because they ...

Amy Gardner & Keith Sbiral: Reintegration and Rebuilding After Remote Work

29 Apr 2021

Contributed by Lukas

In this episode, Steve Fretzin, Amy Gardner, and Keith Sbiral discuss:The effect of remote work and the transition in the legal field.The necessity of...

Moshe Amsel: Profit First through Intention for Lawyers

26 Apr 2021

Contributed by Lukas

In this episode, Steve Fretzin and Moshe Amsel discuss:Making your business successful by putting profit first.Solving the problems, not hiding behind...

Frank Ramos: Best Practices for LinkedIn Success

23 Apr 2021

Contributed by Lukas

In this episode, Steve Fretzin and Frank Ramos discuss:Utilizing platforms, such as LinkedIn, to retain relationships even when we are social distanci...

Matt Formeller: Building a Law Firm Through Relationships

19 Apr 2021

Contributed by Lukas

In this episode, Steve Fretzin and Matt Formeller discuss:Getting out and meeting people who you want to work with.How to get in front of the right pe...

Ivy Slater: Becoming a Visionary Leader

15 Apr 2021

Contributed by Lukas

In this episode, Steve Fretzin and Ivy Slater discuss:Having challenging, specific, written down goals. Traits that make a visionary leader.Elements ...

Jason Ciment: Content Creation for the Best Results

12 Apr 2021

Contributed by Lukas

In this episode, Steve Fretzin and Jason Ciment discuss:Things lawyers struggle with in regards to marketing. Why good, well-thought-out content is v...

Ken Hardison: Innovation, Referrals, and Staying Top of Mind

08 Apr 2021

Contributed by Lukas

In this episode, Steve Fretzin and Ken Hardison discuss:Being willing to innovate and try new things in marketing. Creativity and innovation in busin...

Brett Trembly: Increasing Efficiency Through Hiring

05 Apr 2021

Contributed by Lukas

In this episode, Steve Fretzin and Brett Trembly discuss:The jump in billable hours by hiring help. Offshore versus domestic hires. Outsourcing your...

Ken Levinson: Building a Niche Law Practice

01 Apr 2021

Contributed by Lukas

In this episode, Steve Fretzin and Ken Levinson discuss:Building trust-based, meaningful relationships in networking. From choosing a specialty to re...

Michael Norton: Prioritizing Connecting

29 Mar 2021

Contributed by Lukas

In this episode, Steve Fretzin and Michael Norton discuss:Fundamentals of networking. Prioritizing networking and relationship building. Quality ove...

Russ Rosenzweig: Engaging Experts

25 Mar 2021

Contributed by Lukas

In this episode, Steve Fretzin and Russ Rosenzweig discuss:Perfecting your messaging with concise and precise wording. Being connected with the right...

Josh Baron: Success in Conversations

22 Mar 2021

Contributed by Lukas

In this episode, Steve Fretzin and Josh Baron discuss:The importance of developing a referral source in gaining qualified leads. The power in social ...