BE THAT LAWYER
Episodes
Adam Greco: Understanding Your Digital Analytics
21 Jul 2022
Contributed by Lukas
In this episode, Steve Fretzin and Adam Greco discuss:Having the data in order to know how to improve. Evolution of web (now digital) analytics. The...
Janet Falk: Public Relations 101 for Lawyers
18 Jul 2022
Contributed by Lukas
In this episode, Steve Fretzin and Janet Falk discuss:The power of LinkedIn and how to utilize it to your greatest advantage. Tuning in to WIIFM.How ...
Lesley Wallerstein: Confidence, Adaptability, and Embracing Discomfort
14 Jul 2022
Contributed by Lukas
In this episode, Steve Fretzin and Lesley Wallerstein discuss:The relationship between creativity and crazy. Networking as an introvert. Understan...
Sharon Ve: Harnessing Your Superpower
11 Jul 2022
Contributed by Lukas
In this episode, Steve Fretzin and Sharon Ve discuss:The three motivators to change. Behavioral change to build a better business. Your attitude abo...
Mark Hunter: The Evolution of Business Development
07 Jul 2022
Contributed by Lukas
In this episode, Steve Fretzin and Mark Hunter discuss:Why lawyers are bad at planning for business development. Putting the work in to get ahead as ...
Robert Hanna: Building Your Brand Through Storytelling
04 Jul 2022
Contributed by Lukas
In this episode, Steve Fretzin and Robert Hanna discuss:Why firms are struggling to retain talent. Firm and personal branding for lawyers. How to st...
Lindsey Corbin: Delegation Solutions for Your Law Firm
30 Jun 2022
Contributed by Lukas
In this episode, Steve Fretzin and Lindsey Corbin discuss:What lawyers struggle with when delegating. Why writing processes will change your firm. T...
Larry Fretzin: Celebrating 200 Episodes with a Successful Special Guest
27 Jun 2022
Contributed by Lukas
In this episode, Steve Fretzin and Larry Fretzin discuss:Growing up in the slums to running a successful solo law firm. How the field of law has evol...
Kory Kelly: Building Law Firms of the Future
23 Jun 2022
Contributed by Lukas
In this episode, Steve Fretzin and Kory Kelly discuss:Talent as a capitalist market. What culture really means and what talented employees are truly ...
Jeremy Streten: Relationship Building and Cross Marketing
20 Jun 2022
Contributed by Lukas
In this episode, Steve Fretzin and Jeremy Streten discuss:The business lifecycle of every business. Building relationships with your clients. Thinki...
Eric Moch: The Reward of Autonomy
16 Jun 2022
Contributed by Lukas
In this episode, Steve Fretzin and Eric Moch discuss:Becoming self-sufficient and creating your own future. Leadership as a learned skill. Culture i...
Larry Stybel: Defining Yourself and Finding Success Now
13 Jun 2022
Contributed by Lukas
In this episode, Steve Fretzin and Larry Stybel discuss:Determining if your career is a success. Enjoying what you do while you’re doing it. Redef...
Ryan Kimler: Numbers for Lawyers
09 Jun 2022
Contributed by Lukas
In this episode, Steve Fretzin and Ryan Kimler discuss:The numbers side of your law firm practice. The KPIs firms should be looking into. Why you ne...
Jaclyn Foster: You Can’t Build Your Law Firm Alone
06 Jun 2022
Contributed by Lukas
In this episode, Steve Fretzin and Jaclyn Foster discuss:Changes in virtual law firm assistance. Understanding where hires need to be made. Keep it ...
Jason Levin: Getting Out of the Bermuda Keep In Touch Triangle
02 Jun 2022
Contributed by Lukas
In this episode, Steve Fretzin and Jason Levin discuss:Always be chipping away as you are waiting with hope. Self-selecting our next opportunities. ...
Barbara Kaplan: Your Brand is Your BFF
30 May 2022
Contributed by Lukas
In this episode, Steve Fretzin and Barbara Kaplan discuss:Relationships as the key to success. Why lawyers may struggle with branding. Defining your...
Molly McGrath: Hire, Empower, Communicate, and Demonstrate
26 May 2022
Contributed by Lukas
In this episode, Steve Fretzin and Molly McGrath discuss:The greatest employment tools you have as a business owner. Attracting players and keeping k...
Marc Hankin: Building Relationships Are More than the Benjamins
23 May 2022
Contributed by Lukas
In this episode, Steve Fretzin and Marc Hankin discuss:Relationships first, middle, and last. Listen first and tune your hearing to hear what others ...
Lindsey Markus: Saying Yes and Building Powerhouse Connections
19 May 2022
Contributed by Lukas
In this episode, Steve Fretzin and Lindsey Markus discuss:Putting yourself out there to build your brand, network, and show yourself as an authority i...
Amy Gardner: Why Lawyers Suck at Time Management
16 May 2022
Contributed by Lukas
In this episode, Steve Fretzin and Amy Gardner discuss:Mistakes lawyers make with their time.Taking the initiative to learn the things that you did no...
Justin Weinrich: The Chess Game of Networking
12 May 2022
Contributed by Lukas
In this episode, Steve Fretzin and Justin Weinrich discuss:Justin’s journey of building his own firm in a city where he knew nobody. Scheduling you...
Paul Porvaznik: Motivational Quotes and Conversation to Elevate Your Business Development
09 May 2022
Contributed by Lukas
In this episode, Steve Fretzin and Paul Porvaznik discuss:Thinking about business development (even when things are going well). Taking action on tak...
Clare Fanner: Soft Skills are Critical Skills in Law
05 May 2022
Contributed by Lukas
In this episode, Steve Fretzin and Clare Fanner discuss:Making an impression with purpose. Similarities and differences in the US and UK legal sector...
Charlie Uniman: The Godfather of Legal Tech
02 May 2022
Contributed by Lukas
In this episode, Steve Fretzin and Charlie Uniman discuss:The relationship between time and value. The evolution of practicing law. Adopting good le...
Amy Mariani: Growing a Business Focused Law Firm
28 Apr 2022
Contributed by Lukas
In this episode, Steve Fretzin and Amy Mariani discuss:Transitioning to mediation from another role. Getting efficient with networking. Providing va...
Michele Wucker: The Risks We Take and Your Risk Fingerprint
25 Apr 2022
Contributed by Lukas
In this episode, Steve Fretzin and Michele Wucker discuss:What the gray rhino is and what it means.Why people are hesitant to take risks.Risk toleranc...
Keith Sbiral: Delegation for Success
21 Apr 2022
Contributed by Lukas
In this episode, Steve Fretzin and Keith Sbiral discuss:Saying yes to the right things, and no to the less important things. Why lawyers do and do no...
Manny Griffiths: The Client Experience
18 Apr 2022
Contributed by Lukas
In this episode, Steve Fretzin and Manny Griffiths discuss:The importance of understanding the client experience.How Milestones can help you to bridge...
Marko Evans: Law Firm Recruiting and Retention
14 Apr 2022
Contributed by Lukas
In this episode, Steve Fretzin and Marko Evans discuss:Developing remote culture. Specialization versus generalization. What a good recruiter need...
Lori Ann Fox: Take Your Shot, Live Your Life
11 Apr 2022
Contributed by Lukas
In this episode, Steve Fretzin and Lori Ann Fox discuss:Learning, growing, and moving forward without fear of failure. The evolution of the legal pra...
Carl Ficks: Well-Being in the Law
07 Apr 2022
Contributed by Lukas
In this episode, Steve Fretzin and Carl Ficks discuss:Giving it your all in all that you do. The art and practice of lawyering. Everyone has the sam...
Hillard Sterling: The Four Pillars of Business Development
04 Apr 2022
Contributed by Lukas
In this episode, Steve Fretzin and Hillard Sterling discuss:The four pillars of business development and how they interact with each other. Building ...
Paul Furiga: Standing Apart in a Field of Sameness
31 Mar 2022
Contributed by Lukas
In this episode, Steve Fretzin and Paul Furiga discuss:Sharing your Story with the decision makers. Understanding your Story, not just your story. W...
Marsha Redmon: Thought Leadership and Harnessing the Virtual World
28 Mar 2022
Contributed by Lukas
In this episode, Steve Fretzin and Marsha Redmon discuss:Using presence and thought leadership to build your practice.The worst mistakes people are ma...
Jessica Stern: Building Your Brand Around Your Magic Statement
24 Mar 2022
Contributed by Lukas
In this episode, Steve Fretzin and Jessica Stern discuss:Niche down to stand out in the sea of lawyers. Honing in on when you are your best self at w...
Stacey Brown Randall: Relationship Based Referrals Without Asking
21 Mar 2022
Contributed by Lukas
In this episode, Steve Fretzin and Stacey Brown Randall discuss:Generating referrals without asking, without manipulation, without compensation, witho...
Aaron Baer: The Mindset and Intentionality Behind Business Development
17 Mar 2022
Contributed by Lukas
In this episode, Steve Fretzin and Aaron Baer discuss:Being intentional with your legal business development. The mindset behind business development...
Tom Freeman: The Billable Hour is Broken
14 Mar 2022
Contributed by Lukas
In this episode, Steve Fretzin and Tom Freeman discuss:The evolution of the legal industry between the great recession and the great resignation. Bui...
Sam Mollaei: Automation to Grow Your Firm
10 Mar 2022
Contributed by Lukas
In this episode, Steve Fretzin and Sam Mollaei discuss:How the legal space has radically changed in the last few years. Why following up is key to br...
Ashley Robinson: Making an Impression in Marketing
07 Mar 2022
Contributed by Lukas
In this episode, Steve Fretzin and Ashley Robinson discuss:Authentic marketing and becoming the expert in your niche. How video can play a role in la...
Jay McAllister: Leveraging Technology to Build a Better Lifestyle
03 Mar 2022
Contributed by Lukas
In this episode, Steve Fretzin and Jay McAllister discuss:The value of technology used in the proper context.Coming to the table as a student in all t...
Steve Hamburg: Thriving in the Uncomfortable
28 Feb 2022
Contributed by Lukas
In this episode, Steve Fretzin and Steve Hamburg discuss:Pursuing meaningful pursuits with a higher degree of conversion. Moving past the stigma of b...
Alay Yajnik: Actively Staffing Up Your Law Firm
24 Feb 2022
Contributed by Lukas
In this episode, Steve Fretzin and Alay Yajnik discuss:The biggest errors law firms make when hiring. Leveraging your network to grow your firm (not ...
Maya Markovich: Legal Tech and The Client Experience
21 Feb 2022
Contributed by Lukas
In this episode, Steve Fretzin and Maya Markovich discuss:The evolution of the legal tech industry. The growing need for focus on client-centric law ...
Jay Paul Deratany: Taking the Team Approach
17 Feb 2022
Contributed by Lukas
In this episode, Steve Fretzin and Jay Paul Deratany discuss:Doing things in your work and life that make a difference. Making smart decisions to ach...
Kate Curler: The Power in People
14 Feb 2022
Contributed by Lukas
In this episode, Steve Fretzin and Kate Curler discuss:The power of people’s networks. Finding mutual advantage in your networking meetings. Redir...
Walt Hampton: Seizing Your Joy
10 Feb 2022
Contributed by Lukas
In this episode, Steve Fretzin and Walt Hampton discuss:Your extraordinary toolbelt taught in law school.Success beyond what society thinks it should ...
Andy Cabasso: Getting Found on Google
07 Feb 2022
Contributed by Lukas
In this episode, Steve Fretzin and Andy Cabasso discuss:Focusing on the business, not just in the business Why a law firm should care about their web...
Ida Abbott: Realigning Your Values and Considering Your Retirement
03 Feb 2022
Contributed by Lukas
In this episode, Steve Fretzin and Ida Abbott discuss:Realigning your values and your work.Developing and retaining talent.Challenges lawyers face whe...
Susan Ibitz: Being Present in Your Relationships
31 Jan 2022
Contributed by Lukas
In this episode, Steve Fretzin and Susan Ibitz discuss:Soft skills are marketable and make you employable.The relationship behind know, like, and trus...
Jennifer Bullock: Creating Your Own Harmonizing Book of Business
27 Jan 2022
Contributed by Lukas
In this episode, Steve Fretzin and Jennifer Bullock discuss:Treating customers in a way that will make them feel like your only customer. Becoming a ...
Andy Stickel: Marketing is More than Leads
24 Jan 2022
Contributed by Lukas
In this episode, Steve Fretzin and Andy Stickel discuss:Overcoming analysis paralysis. Marketing beyond getting leads. Taking a lead through to a se...
Kip Boyle: The Intimacy of Podcast Marketing
20 Jan 2022
Contributed by Lukas
In this episode, Steve Fretzin and Kip Boyle discuss:Becoming a professional who sells and serves people in the process.The changing of traditional se...
Daniel Steinberg: Making Legal Easier for All Parties
17 Jan 2022
Contributed by Lukas
In this episode, Steve Fretzin and Daniel Steinberg discuss:How Daniel’s professional journey lead him to creating lawbrokr.Differentiating yourself...
Dave Zumpano: Doing Everything With Purpose
13 Jan 2022
Contributed by Lukas
In this episode, Steve Fretzin and Dave Zumpano discuss:Knowing before you no. Distinguishing yourself in what you can do for the client, beyond the ...
John Cannon: Changing Your Mindset and Overcoming the Fear Barrier
10 Jan 2022
Contributed by Lukas
In this episode, Steve Fretzin and John Cannon discuss:Overcoming the fear barrier and using that growth to strengthen the foundation of your firm. C...
Zack Glaser: Legal Tech for the Future
06 Jan 2022
Contributed by Lukas
In this episode, Steve Fretzin and Zack Glaser discuss:Challenges lawyers face in creating processes and procedures (and in documenting those). Under...
Nequosha Anderson: Cultivating Relationships for Success
03 Jan 2022
Contributed by Lukas
In this episode, Steve Fretzin and Nequosha Anderson discuss:Cultivating relationships to reach your end goal. The important aspects of building and ...
Nicole Clark: Utilizing Data to Align with Your Clients
30 Dec 2021
Contributed by Lukas
In this episode, Steve Fretzin and Nicole Clark discuss:Better utilizing the data that you have access to. Challenges lawyers have when presenting pi...
Deb Knupp: Duelling Banjos of Business Development
27 Dec 2021
Contributed by Lukas
In this episode, Steve Fretzin and Deb Knupp discuss:The six viable selling styles that work for all lawyers. Relationship building no matter your pe...
Brian LaBovick: Serving Your Community and Building Your Brand
23 Dec 2021
Contributed by Lukas
In this episode, Steve Fretzin and Brian LaBovick discuss:Creating focus for success. Understanding who you are and who you want to be, personally an...
Leslee Cohen: Giving Authentically to Build Your Book
20 Dec 2021
Contributed by Lukas
In this episode, Steve Fretzin and Leslee Cohen discuss:Building your own book of business to have freedom, including in a large firm. Finding what m...
Rena Paul & Alison Trenk: Getting Present to Be a Better Lawyer
16 Dec 2021
Contributed by Lukas
In this episode, Steve Fretzin, Rena Paul, and Alison Trenk discuss:Ongoing wellness for professionals. Having individual tools that you can do daily...
Adam Arkfeld: Measurable Marketing with Pay-Per-Click Advertising
13 Dec 2021
Contributed by Lukas
In this episode, Steve Fretzin and Adam Arkfeld discuss:Sales and marketing working hand in hand. Diagnosing what is happening in your marketing. Wh...
Ken Crutchfield: Technology, Relationships, and the Future of Your Law Firm
09 Dec 2021
Contributed by Lukas
In this episode, Steve Fretzin and Ken Crutchfield discuss:Thinking about the client first in building and growing your firm. The intersection betwee...
Margaret Burke & Casey Blake: Solving Inefficiencies in Your Law Firm
06 Dec 2021
Contributed by Lukas
In this episode, Steve Fretzin, Margaret Burke, and Casey Blake discuss:Inefficiencies in technology and financial management in law firms. Daily ine...
Gary Miles: Building Your Life of Health and Wealth
02 Dec 2021
Contributed by Lukas
In this episode, Steve Fretzin and Gary Miles discuss:The relationship between physical and mental health. The effects of social media. Drivers of g...
Eric Schurke: Stepping Up and Taking Care of Your Employees and Clients
29 Nov 2021
Contributed by Lukas
In this episode, Steve Fretzin and Eric Schurke discuss:From a three man start-up to CEO of Moneypenny North America. The benefits of having a chat f...
Kim Stapleton: Business Development Best Practices
25 Nov 2021
Contributed by Lukas
In this episode, Steve Fretzin and Kim Stapleton discuss:Kim’s professional role as a business development executive at a law firm and how that impa...
Ryan Anderson: Investing in Technology and Your Employees for Law Firms
22 Nov 2021
Contributed by Lukas
In this episode, Steve Fretzin and Ryan Anderson discuss:Challenges lawyers are having with technology.Solutions regarding document and task managemen...
Kory Kelly: Modernizing the Delivery of Legal Services
18 Nov 2021
Contributed by Lukas
In this episode, Steve Fretzin and Kory Kelly discuss:Value in productized, turnkey solutions. Legal Karma is not a robot lawyer, it is a change of d...
Nina Stillman: Sales and Relationships in Networking
15 Nov 2021
Contributed by Lukas
In this episode, Steve Fretzin and Nina Stillman discuss:Challenges facing new lawyers in new areas. Applying lessons you learn from your coaches. T...
Louis Goodman: From Yellow Pages to SEO - The Evolution of Law Firm Marketing
11 Nov 2021
Contributed by Lukas
In this episode, Steve Fretzin and Louis Goodman discuss:Marketing a law practice in the 90s and how it has evolved today. The power of SEO for your ...
Mat Rotenberg: Optimizing Your Organization and Communication
08 Nov 2021
Contributed by Lukas
In this episode, Steve Fretzin and Mat Rotenberg discuss:Where lawyers are killing time and not communicating properly. Navigating technologies and p...
James Rodgers: Changing the Diversity Conversation
04 Nov 2021
Contributed by Lukas
In this episode, Steve Fretzin and James Rodgers discuss:Controlling our natural, human tendencies that create barriers to productive relationships.Di...
Chelsea Williams: The Power of the Number Storyline
01 Nov 2021
Contributed by Lukas
In this episode, Steve Fretzin and Chelsea Williams discuss:The importance of having financial clarity in all aspects of your life. The greatest fina...
Erik Olson: Investing in SEO for Referral Optimization
28 Oct 2021
Contributed by Lukas
In this episode, Steve Fretzin and Erik Olson discuss:Best practices for online marketing (including following Google’s Best Practices). Understand...
Sharon Christie: Understanding What Your Firm Needs Now
25 Oct 2021
Contributed by Lukas
In this episode, Steve Fretzin and Sharon Christie discuss:Getting a coach so you aren’t reinventing the wheel. The four things you need to get rig...
Brooke Lively: From Panic to Profit in Your Law Firm
21 Oct 2021
Contributed by Lukas
In this episode, Steve Fretzin and Brooke Lively discuss:Running your law firm by the numbers. Secrets from Brooke’s book, From Panic to Profit.Fin...
Ali Awad: Creating a Growth Mindset for Financial Freedom
18 Oct 2021
Contributed by Lukas
In this episode, Steve Fretzin and Ali Awad discuss:How to get engagement on your company’s social media. Mindset and the future of law. Hanging a...
Mathew Kerbis: Subscription Models for Your Law Firm
14 Oct 2021
Contributed by Lukas
In this episode, Steve Fretzin and Mathew Kerbis discuss:Being a young lawyer and building relationships. Resources for young, staring attorneys. Th...
Justin Stivers: Owning Your Calendar to Succeed in Marketing
11 Oct 2021
Contributed by Lukas
In this episode, Steve Fretzin and Justin Stivers discuss:Why lawyers struggle with maintaining marketing consistency. Figuring out where to begin wi...
Mari Ribeiro: Unique Branding for Your Law Firm
07 Oct 2021
Contributed by Lukas
In this episode, Steve Fretzin and Mari Ribeiro discuss:Gaining a competitive edge with your brand.Pros and cons of naming your firm something other t...
Vikrant Shaurya: Publishing a Book to Benefit Your Business Development
04 Oct 2021
Contributed by Lukas
In this episode, Steve Fretzin and Vikrant Shaurya discuss:Writing a book to better your business. Ghost writing versus angel writing. How AI is cha...
Jocelyn Brumbaugh: Leveraging the Marketing Gold in Your Firm
30 Sep 2021
Contributed by Lukas
In this episode, Steve Fretzin and Jocelyn Brumbaugh discuss:Random acts of marketing. The five steps to fully leverage everything you do. Headline,...
Charlotte Smith: Becoming a Thriving Leader
27 Sep 2021
Contributed by Lukas
In this episode, Steve Fretzin and Charlotte Smith discuss:The evolving job market because of COVID as well as the generational expectations. Three t...
Mark Homer: The Evolution of Legal Marketing
23 Sep 2021
Contributed by Lukas
In this episode, Steve Fretzin and Mark Homer discuss:How legal marketing has evolved. Seeing your law firm as a business. Multichannel marketing. ...
Jamie Spannhake: The Secrets to Mind Management
20 Sep 2021
Contributed by Lukas
In this episode, Steve Fretzin and Jamie Spannhake discuss:The relationship between the billable hour and efficiency. Time management and mind master...
John Sciaccotta: Lessons Learned from a Top Business Developer
16 Sep 2021
Contributed by Lukas
In this episode, Steve Fretzin and John Sciaccotta discuss:The foundation of John’s love of business development and marketing. The different forms...
Catherine O’Connell: Legal Business Development...in Japan!
13 Sep 2021
Contributed by Lukas
In this episode, Steve Fretzin and Catherine O’Connell discuss:Being your own brand in a solo firm. Maneuvering through a list of contacts and util...
Robert Plotkin & Cynthia Gilbert: Specialization and Strategic Partnerships
09 Sep 2021
Contributed by Lukas
In this episode, Steve Fretzin, Robert Plotkin, and Cynthia Gilbert discuss:Relationships at the root of all business and networks.Business developmen...
Bob Kohn: Building a Community of Allies
06 Sep 2021
Contributed by Lukas
In this episode, Steve Fretzin and Bob Kohn discuss:How Zoom and online connection has changed networking and opened more doors.Challenges lawyers are...
Scott Rahn: Farming Roots to Law Firm Culture
02 Sep 2021
Contributed by Lukas
In this episode, Steve Fretzin and Scott Rahn discuss:The importance of people and community. Building law firm culture. Benefits of great culture, ...
Sami Azhari: Becoming a Thought Leader to Grow Your Business
30 Aug 2021
Contributed by Lukas
In this episode, Steve Fretzin and Sami Azhari discuss:Networking as a referral source.Qualifying referral sources and keeping an open mind.There is a...
Steve Adams: Becoming a Peak Performer
26 Aug 2021
Contributed by Lukas
In this episode, Steve Fretzin and Steve Adams discuss:The cultural addiction to distraction and how it is affecting your work. Productive and destru...
John Strohmeyer: Going Above and Beyond in Customer Service
23 Aug 2021
Contributed by Lukas
In this episode, Steve Fretzin and John Strohmeyer discuss:Recognizing how lawyers and law firms are different from other types of companies.Definitio...
Tom Latourette: Maybe "Sales" Isn't a Dirty Word
19 Aug 2021
Contributed by Lukas
In this episode, Steve Fretzin and Tom Latourette discuss:The three levels of why and looking beyond the apparent reasons. Finding the quantified cos...
John Yaworsky: Video Production for Today’s Lawyers
16 Aug 2021
Contributed by Lukas
In this episode, Steve Fretzin and John Yaworsky discuss:Lessons John has learned from big budget projects and has been able to apply to small budget ...
Alex Stamatoglou: The Power of Questions and Relationships
12 Aug 2021
Contributed by Lukas
In this episode, Steve Fretzin and Alex Stamatoglou discuss:Making the decision to work with a coach.Understanding what you want to actually do and ac...
Lana Manganiello: Building a Fulfilling Career Based on Choice
09 Aug 2021
Contributed by Lukas
In this episode, Steve Fretzin and Lana Manganiello discuss:Why business development matters as an attorney.Control and how it makes or breaks your ca...