BE THAT LAWYER
Episodes
Monty Horn: Utilizing IT to Streamline and Grow Your Firm
18 Mar 2021
Contributed by Lukas
In this episode, Steve Fretzin and Monty Horn discuss:Using technology to run your business more effectively. The intersection of IT and Law.How to u...
Jim Ries: Consistent and Curious Business Development
15 Mar 2021
Contributed by Lukas
In this episode, Steve Fretzin and Jim Ries discuss:Gaining trust to earn business. The power in curiosity. Warm introductions, follow-up, and being...
Dr. Jeremy Weisz & John Corcoran: Podcasting for Your Business Development
11 Mar 2021
Contributed by Lukas
In this episode, Steve Fretzin, Dr. Jeremy Weisz, and John Corcoran discuss:Giving first before you ask anything from your clients and future clients....
Ian Garlic: Intention vs. Attention
08 Mar 2021
Contributed by Lukas
In this episode, Steve Fretzin and Ian Garlic discuss:Filming with having a sales tool in mind.Having a case story, instead of a case study. Videos a...
Jeremy Schneider: Building a Book of Business in a Big Firm
04 Mar 2021
Contributed by Lukas
In this episode, Steve Fretzin and Jeremy Schneider discuss:The importance of business development, even when working in big firms.Setting up networki...
Mark Carter: Collaboration, Marketing, and Idea Climbing™
01 Mar 2021
Contributed by Lukas
In this episode, Steve Fretzin and Mark Carter discuss:The power in mentoring and collaboration. Sharing ideas without an NDA.The relationship betwee...
Allison Williams: Crushing Chaos in Your Lawfirm
25 Feb 2021
Contributed by Lukas
In this episode, Steve Fretzin and Allison Williams discuss:Systematizing your law firm to remove yourself as a critical bottleneck in your business.C...
Jeffrey Bunn: Engaging in Meditation Me Time
22 Feb 2021
Contributed by Lukas
In this episode, Steve Fretzin and Jeffrey Bunn discuss:The practices of mindfulness and meditation to be a better lawyer. Why lawyers are so stresse...
Jon Morris: The Secret Sauce of Marketing Your Law Firm
18 Feb 2021
Contributed by Lukas
In this episode, Steve Fretzin and Jon Morris discuss:Sales and marketing for the growth of your law firm. Stepping into 2021 with a clear focus for ...
Bill Sugarman: Moving Laterally and the Power of a Book of Business
15 Feb 2021
Contributed by Lukas
In this episode, Steve Fretzin and Bill Sugarman discuss:What firms are looking for in lateral hiring. The top reasons that lawyers are looking to ch...
Christopher Melcher: Marketing Through Presentation for Lawyers
11 Feb 2021
Contributed by Lukas
In this episode, Steve Fretzin and Christopher Melcher discuss:The most important things lawyers need to know about marketing.What holds lawyers back ...
Larry Kaufman: The NCG Factor
08 Feb 2021
Contributed by Lukas
In this episode, Steve Fretzin and Larry Kaufman discuss:Networking from your early career all the way through to retirement.Utilizing LinkedIn as a n...
Regina Leslie: Elevating your Presentations
04 Feb 2021
Contributed by Lukas
In this episode, Steve Fretzin and Regina Leslie discuss:Developing confidence in the business world.Getting out of our own heads, slowing down, and l...
Phil Gafka: Pursuing Excellence in Leadership, Culture, and Influence
01 Feb 2021
Contributed by Lukas
In this episode, Steve Fretzin and Phil Gafka discuss:The top leadership and culture challenges that are faced in the workplace.Putting the right peop...
Sarah Tetlow: Maximizing Your Time and Life
25 Jan 2021
Contributed by Lukas
In this episode, Steve Fretzin and Sarah Tetlow discuss:Reducing stress and anxiety.Recharging your own batteries for the most productivity and functi...
Bill Himmelstein: Evolving from Networker to Connector
18 Jan 2021
Contributed by Lukas
In this episode, Steve Fretzin and Bill Himmelstein discuss:Becoming a partner, not a vendor with your networking partners. Leading through giving.Bu...
Gyi Tsakalakis: Defining Success in Marketing and Social Media
11 Jan 2021
Contributed by Lukas
In this episode, Steve Fretzin and Gyi Tsakalakis discuss:Defining your success metrics in advance of a marketing campaign. Having a business objecti...
Steven Lefkoff: The Power of Video Marketing
04 Jan 2021
Contributed by Lukas
In this episode, Steve Fretzin and Steven Lefkoff discuss:The power of video in giving instruction and information to your clients.Planning and execut...
Heather Pearce Campbell: The Legal Website Warrior
28 Dec 2020
Contributed by Lukas
In this episode, Steve Fretzin and Heather Pearce Campbell discuss:The massive opportunities in the legal industry if there is a slight focus shift. ...
Jordan Ostroff: Marketing Best Practices
21 Dec 2020
Contributed by Lukas
In this episode, Steve Fretzin and Jordan Ostroff discuss:Being the best marketer, not just the best attorney.Finding your niche and playing to your s...
Jared Correia: Content Marketing for Lawyers
14 Dec 2020
Contributed by Lukas
In this episode, Steve Fretzin and Jared Correia discuss:Marketing and intake strategies for lawyers.How Gideon Software can assist lawyers and law fi...
Walt Hampton: Time Mastery through Self Mastery
07 Dec 2020
Contributed by Lukas
In this episode, Steve Fretzin and Walt Hampton discuss:The freedom that comes from discipline. Identifying your personal high-value targets. Enroll...
David Ackert: Prioritizing Key Relationships
30 Nov 2020
Contributed by Lukas
In this episode, Steve Fretzin and David Ackert discuss:Reframing the mindset of business development. Organic and inorganic business development. B...
Adriana Linares: Efficient Technology in Law
23 Nov 2020
Contributed by Lukas
In this episode, Steve Fretzin and Adriana Linares discuss:How technology can facilitate efficiency in the law industry. The benefit of practice mana...
Neil Dishman: Business Development as a Daily Habit from the Beginning
16 Nov 2020
Contributed by Lukas
In this episode, Steve Fretzin and Neil Dishman discuss:Reasons to hire a business development coach (even if you seem really good at it already). Th...
Matt Spiegel: Discovering the Value of CRMs
09 Nov 2020
Contributed by Lukas
In this episode, Steve Fretzin and Matt Spiegel discuss:The value of CRMs in your law firm and what makes a good CRM. What makes Lawmatics such a gre...
Scott Becker: Niche-centric Branding and Business Development
02 Nov 2020
Contributed by Lukas
In this episode, Steve Fretzin and Scott Becker discuss:Overcoming barriers to build your book of business. Working with others, including a coach or...
Jennifer Bennett: Getting Ahead as a Woman in Law
26 Oct 2020
Contributed by Lukas
In this episode, Steve Fretzin and Jennifer Bennett discuss:What lawyers should be focused on to be successful in their practice or if a move (chosen ...
Brian Weinthal: Failing Forward with Business Development
19 Oct 2020
Contributed by Lukas
In this episode, Steve Fretzin and Brian Weinthal discuss:The lifetime skill of networking and business development. Knowing what you do well, what y...
Gary Johnson: Profitable Marketing Strategies to Build Your Book of Business
12 Oct 2020
Contributed by Lukas
In this episode, Steve Fretzin and Gary Johnson discuss:Building networking and marketing strategies based on your strengths and your target market, n...
Roy Sexton: Signal Boosting, Reciprocation, and Acknowledging Your Social Media Community
05 Oct 2020
Contributed by Lukas
In this episode, Steve Fretzin and Roy Sexton discuss:Defining business development and marketing, the relationship is between the two, and how best t...
Jon Vegosen: Client-Centric Business Development
28 Sep 2020
Contributed by Lukas
In this episode, Steve Fretzin and Jon Vegosen discuss:How Jon learned about the importance of relationships early in life and how it has affected his...
Justin Breen: Investing in a Vision with PR
21 Sep 2020
Contributed by Lukas
In this episode, Steve Fretzin and Justin Breen discuss:Looking for visionaries and seeing the ROI in PR. Creating real value and relationships. Tip...
Kait LeDonne: Aligning Your Brand Authentically
14 Sep 2020
Contributed by Lukas
In this episode, Steve Fretzin and Kait LeDonne discuss:Branding, marketing, and sales - how are they different and how do they work together for you ...
The Dueling Banjos of Legal Business Development
07 Sep 2020
Contributed by Lukas
In this episode, Steve Fretzin and Jay Harrington discuss:Seeing opportunity even in the time of COVID-19.Prioritizing business development.Networking...
Duc Trang: Being a Top Law Firm Partner
31 Aug 2020
Contributed by Lukas
In this episode, Steve Fretzin and Duc Trang discuss:Engaging with companies about their business specifically. How to get in the door with a high-le...
Jim Lundy: Embracing the New Reality
24 Aug 2020
Contributed by Lukas
In this episode, Steve Fretzin and Jim Lundy discuss:Why you want to grow your own book of business. Balancing business development, marketing, clien...
Steve Seckler: Coaching to the Next Level
17 Aug 2020
Contributed by Lukas
In this episode, Steve Fretzin and Steve Seckler discuss:Getting to know others as a way to sell professional services. Challenges and issues facing ...
Brad Barkin: Having the Right Insurance Broker for Your Law Firm
10 Aug 2020
Contributed by Lukas
In this episode, Steve Fretzin and Brad Barkin discuss:Reasons for having insurance and challenges that lawyers face in making those choices. Network...
David Fram: Giving a Great Legal Presentation
03 Aug 2020
Contributed by Lukas
In this episode, Steve Fretzin and David Fram discuss:The importance of good public speaking. Challenges lawyers typically have around speaking and h...
Ron Bockstahler: Third-Party Suites for Lawyers and Collaboration
27 Jul 2020
Contributed by Lukas
In this episode, Steve Fretzin and Ron Bockstahler discuss:Natural networking while working in a suite of lawyers. Building your book of business fro...
Rich Lenkov: Non-Traditional Marketing to Gain Career Confidence
20 Jul 2020
Contributed by Lukas
In this episode, Steve Fretzin and Rich Lenkov discuss:Non-traditional marketing and branding to grow your book of business. Servicing your existing ...
Russell Knight: Building Your Brand with Content Creation
13 Jul 2020
Contributed by Lukas
In this episode, Steve Fretzin and Russell Knight discuss:Getting clients from the strange questions you answer on your website. How regular contact ...
Marc Siegel: Getting Referred by Your Adversaries
06 Jul 2020
Contributed by Lukas
In this episode, Steve Fretzin and Marc Siegel discuss:Getting respect, even from opposing counsel.Reciprocating referrals. Successful tips for growi...
Anita Ventrelli: Asking the Right Questions to Connect with Your Clients
29 Jun 2020
Contributed by Lukas
In this episode, Steve Fretzin and Anita Ventrelli discuss:How Anita keeps, maintains, and builds relationships with clients. Drilling down to the wh...
Ryan Estis: Being Comfortable in the Discomfort of Becoming a Better Speaker
22 Jun 2020
Contributed by Lukas
In this episode, Steve Fretzin and Ryan Estis discuss:Important keys for speaking in front of an audience. Adapting and changing to customer expectat...
LET’S GO SOLO! Presentation
15 Jun 2020
Contributed by Lukas
In this episode, Steve Fretzin discusses:Having a centralized list of all your key relationships. Think about where you are and where you need to be....
Dan Gershenson: High Caliber Branding for Lawyers
08 Jun 2020
Contributed by Lukas
In this episode, Steve Fretzin and Dan Gershenson discuss:Enjoying the swing and the process of business development.Biggest mistakes professionals ar...
Walker Lawrence: The Power of Being a Fantastic Networker
01 Jun 2020
Contributed by Lukas
In this episode, Steve Fretzin and Walker Lawrence discuss:Creating your own destiny through key relationships.Becoming a center of influence to grow ...
Colleen Hurley: Working with a Synergistic Coach to Grow Your Book
25 May 2020
Contributed by Lukas
In this episode, Steve Fretzin and Colleen Hurley discuss:Colleen’s decision to hire a coach, and hiring a male coach, to grow her own book of busin...
Christina Martini: Standing Out and Being More than Excellent
18 May 2020
Contributed by Lukas
In this episode, Steve Fretzin and Christina Martini discuss:Christina’s journey from engineering to law school and how she got into her current rol...
Next Level Networking
11 May 2020
Contributed by Lukas
This episode was recorded prior to the Coronavirus epidemic, however, the ideas and methodologies still work in the virtual environment. In this ep...
Geo Bellas: The Changing Law Practice and the Vital Need for Understanding Technology
04 May 2020
Contributed by Lukas
In this episode, Steve Fretzin and Geo Bellas discuss:Geo’s long-term use of technology in law and how he has evolved as technology has evolved and ...
Let’s Go Solo!: Tips and Ideas for Running and Succeeding with Your Own Law Practice
27 Apr 2020
Contributed by Lukas
In this episode, Steve Fretzin discuss:Top 5 tips and ideas for starting your solo practice. Knowing your sweet spot in the marketplace and how to fi...
Stacey Kalamaras: The Business of Law and Interacting with Others
20 Apr 2020
Contributed by Lukas
In this episode, Steve Fretzin and Stacey Kalamaras discuss:How she moved from marketing and advertising to her second career in intellectual property...
Teachable Moments: Marketing Plan
13 Apr 2020
Contributed by Lukas
In this episode, Steve Fretzin discusses:Developing a tactical, actionable marketing/prospecting plan.The 3 P’s Methodology.Narrowing your strategy ...
Tom Ciesielka: PR for Lawyers
06 Apr 2020
Contributed by Lukas
In this episode, Steve Fretzin and Tom Ciesielka discuss:Reason why lawyers and law firms may need to work with a PR firm. Mitigating problems and pr...
Five Steps to Grow Your Law Practice During a Pandemic
30 Mar 2020
Contributed by Lukas
In this episode, Steve Fretzin discusses:Handling the pandemic from a business standpoint.5 constructive ways to maintain and grow your practice.Lever...
Jerry Maatman: Creating a Successful, Sustainable Practice
23 Mar 2020
Contributed by Lukas
In this episode, Steve Fretzin and Jerry Maatman discuss:The evolution of being a lawyer since Jerry started practicing in 1981.What goes beyond being...
Jeremy Baker: Lessons Learned in Transitioning to a Solo Firm
16 Mar 2020
Contributed by Lukas
In this episode, Steve Fretzin and Jeremy Baker discuss:What design and construction law is and what it means at Jeremy’s firm.Jeremy’s transition...
Teachable Moments: Time Management
09 Mar 2020
Contributed by Lukas
In this episode, Steve Fretzin discusses:Resources and processes for time management.Making decisions and being honest about where the disorganization...
Chris White: Legal Recruiting and the Importance of the Book of Business
02 Mar 2020
Contributed by Lukas
In this episode, Steve Fretzin and Chris White discuss:Why lawyers may move from one law firm to another.The importance of a book of business and how ...
Daliah Saper: Networking and Online Reputation for Attorneys
24 Feb 2020
Contributed by Lukas
In this episode, Steve Fretzin and Daliah Saper discuss:Dos and Don’ts for attorneys regarding online reputation and social media.Things lawyers can...
Barry Zlotowicz: Marketing for Law Firms
18 Feb 2020
Contributed by Lukas
In this episode, Steve Fretzin and Barry Zlotowicz discuss:The evolution of marketing for law firms.Challenges and mindsets of attorneys for success a...
Brian Michalek: The Value of Coaching to Legal Business Development
18 Feb 2020
Contributed by Lukas
In this episode, Steve Fretzin and Brian Michalek discuss:Brian’s background (and initial struggle) in business development.Going through Steve’s ...
Welcome to BE THAT LAWYER
10 Feb 2020
Contributed by Lukas
Welcome to the BE THAT LAWYER Podcast! Here you will learn life-changing strategies and resources for growing a successful law practice. Listen in and...