Show notes
📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz. Indeed, we talk about how Doctor Martin increased his PR image by appearing on "Botched", "Anderson Cooper", and "Dr. Oz". To be sure, we also discuss the business and marketing side of plastic surgery. I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are saying". I'm also a consultant to plastic surgeons, to get them more patients and more profits. Now, today's episode is called "Botched, Dr. Oz & Anderson Cooper PR — with John Martin, MD". Certainly, as John D. Rockefeller said, "Next to doing the right thing, the most important thing is to let people know you are doing the right thing." However, is all PR really good PR? Truly, do you really want to be known for some negative event that you are somehow involved in? Furthermore, does it bring you the kind of attention (and patients) you want? In summary, that's what I asked this week's Beauty and the Biz Podcast guest. Dr. John Martin. Markedly, he's a facial plastic surgeon in private practice in Coral Gables, FL. Particularly, he's been in practice for the past 36 years. Specifically, he's received lots of PR exposure from the popular shows "Botched", "Dr. Oz" & "Anderson Cooper". Notably, Dr. Martin had treated a trans patient whose face was injected with oil as a filler years ago. However, after a year, nodules were appearing, and reappearing. Indeed, the patient looked like this when they asked Dr. Martin to help ... In summary, we talked about how he helped this person as well as: Firstly on the topic of 'Botched, Dr. Oz & Anderson Cooper PR: The PR exposure Dr. Martin got and if it grew his practice. Secondly on the topic of 'Botched, Dr. Oz & Anderson Cooper PR: How he bought his building for a steal. Thirdly on the topic of 'Botched, Dr. Oz & Anderson Cooper PR: His biggest challenge, even after all of these years and much more... Visit Dr. Martin's website Enjoy! Catherine Maley, MBA ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons #drjohnmartin #johnmartinmd #thedoctors #drphil #droz #andersoncooper #botched #miamiplasticsurgeon #miamicosmeticsurgeon