Show notes
📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Scott Miller, MD, of La Jolla, California, shares his own experience in writing, publishing and marfketing a consumer book for patients. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Writing a Consumer Book for Patients First, this week on the "Beauty and the Biz" podcast, I welcomed back Dr. Scott Miller. Next, he's a board-certified plastic surgeon in La Jolla, California. Then, we didn't focus on surgery. Instead, we talked about writing books. Also, Dr. Miller just released his new consumer book, "Authentic Beauty: Defining a New Standard of Care and Results in Plastic Surgery." What You'll Learn in This "Beauty and the Biz" Podcast First, why Dr. Miller felt compelled to write a book for patients Next, his 10-year journey of false starts, focus, and finally finishing it Then, how a book can clarify your message, strengthen staff culture, and elevate patient expectations Finally, the biggest misconceptions patients have about plastic surgery—and how he dispels them Therefore, if you've thought about writing a book—or wondered how publishing can change your brand—this "Beauty and the Biz" podcast episode is packed with takeaways. Moreover, Dr. Miller shares why authenticity—not trends or hype—sets surgeons apart today. Finally, don't miss this "Beauty and the Biz" podcast episode with Dr. Scott Miller. P.S. Likewise, do you want to know what's keeping your practice from scaling smoothly? Typically, it comes down to a few gaps. 👉 [Click here to discover the top practice pearls.] Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." 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