What you will learn from this episode: A perspective shift to help beauty bosses reach their goals faster Find out how your marketing must evolve for you to stay relevant What holds most beauty professionals back from the success they want (hint: it isn't talent, skills, or marketing) Wisdom comes from various life experiences and embracing different perspectives. Building a beauty business is a process, and learning from the knowledge of others is recommended along your journey. Since starting a new business can be very challenging, I've had to re-learn some life and business lessons while managing my expectations. In this episode, I share 3 pieces of beauty business advice I wish I had known sooner. I'd love to hear any lessons or words of wisdom you have to share if you want to reach out and message me on Instagram or Facebook. Topics Covered: 01:05 - Is it bad or beneficial? 01:52 – Different perspectives in business 02:05 – Relationships lead to revenue 02:48 – Evolving your marketing 04:01 – When to start a new goal or project 04:45 – Hiring a team member or virtual assistant 05:10 - Avoid this trap 06:26 – Working on your mindset 06:49 – Beauty bosses with "Impostor Syndrome" Key Takeaways: "Sometimes the things we need the most are all around us. We just need to shift our perspective." – April Meese "Your marketing must evolve for you to stay relevant. As you know, marketing will always be as important as skills. So being seen and knowing how to convey your value, which is how to articulate how you are different from your competition, and why your client should choose you, is essential." – April Meese "When you do more videos and show up more, you create this omnipresent. So more people will get to know, trust, and like you through association, and seeing your work feels like they've known you." April Meese "You do need to slow down a little bit to train them in order to speed up in the long run. But I definitely think that you can get a lot more done and go faster when you have an assistant or a teammate." – April Meese "When you have the consistent cash flow and up-level your marketing, it's time to scale up your operation so that you can do more in less time and get more freedom." – April Meese "Our mindset can be really powerful. We should speak to ourselves as we would speak to someone we really cared about." – April Meese

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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