What you will learn from this episode: How to overcome self doubt and navigate indecision The transformative business journey of beauty entrepreneur Jennie Hagerbo Overcoming fears and the importance of being true to your entrepreneurial vision Are you a beauty entrepreneur feeling overwhelmed by the prospect of growing your business? In the latest episode of Beauty Marketing Simplified, we're joined by April Meese and her guest Jennie Hagerbo, a permanent makeup artist and beauty esthetician who built her dream business while juggling family life and overcoming imposter syndrome. Jennie's story is not just inspiring; it's a blueprint for success in an industry that demands both artistry and decisiveness. Starting her business in the comfort of her home in Sigtuna, Sweden, Jennie faced the universal doubts that plague many entrepreneurs: Will clients come? Am I good enough? Despite these fears, her business flourished, but she knew something was missing—visibility. Enter April Meese, a mentor with a background in spa marketing, whose guidance was instrumental in Jennie's pivotal decision to move her business to a prime location. This move, though fraught with financial fears, proved to be a game-changer. Jennie’s business became more visible, and her appointment book filled up even more. But the journey didn't stop there. Jennie's evolution as a beauty boss took another exciting turn when she began teaching, sharing her knowledge with aspiring beauty professionals. Her passion for helping others and her commitment to excellence has made her a excellent educator. This episode is more than just a success story; it's packed with practical advice for beauty entrepreneurs at every stage. April and Jennie discuss the importance of mentorship, the power of social media, video marketing, decision-making, and the courage it takes to step out of your comfort zone. They delve into the nuts and bolts of business strategy, from client acquisition to branding and positioning. If you're looking to transform your beauty business and want some inspiration, this episode is a must-listen. It's a reminder that with the right strategies, systems, and support, achieving your business dreams is not just possible—it's within reach. So, plug in those earphones, press play, and let Jennie's journey inspire you to take the next step in your entrepreneurial adventure. Topics Covered: 00:58 - Jennie's humble beginnings and the decision to move her business 03:31 - Overcoming the fear of visibility and the power of live video 06:50 - The transition from beauty services to teaching and sharing expertise 12:05 - The importance of listening to your intuition in business decisions 15:15 - Jennie's advice to her younger self and the impact of mentorship 20:47 - The future of Jennie's business and her goals for collaboration 24:06 - Final words of wisdom for beauty entrepreneurs Key Takeaways: "Sometimes the biggest step to take is the one out of your comfort zone. Embrace the discomfort, because it's a sign of growth and new opportunities." - Jennie Hagerbo "Mentorship is not just about receiving guidance; it's about taking action on that advice and owning your journey to success." - April Meese "Your business decisions not only shape your career but also serve as an example for others, especially when family is watching. Lead with courage and confidence." - Jennie Hagerbo Remember, the quality of your life and business is directly tied to the questions you ask and the actions you take. Are you ready to ask better questions and take bold actions? Join April and Jennie for an episode that will inspire you to do just that.

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