For our business to be successful we need to have sales. To have sales we need to work on our marketing. And increasing social proof builds up our marketing and helps us with sales. With all the fake news surrounding us these days, people are cynical about advertisements. That’s why getting testimonials helps us do the job of getting sales for our business. It addresses objections because of the benefit experienced by using a product or service. It builds our authority and credibility and the more we have it, the easier marketing becomes. Look for quality and variety when it comes to social proof. Be mindful when asking for a review. The ideal time to ask your client is when they are excited and feeling good over their purchase. We highly recommend automating the process of collecting testimonials because it is easily forgotten throughout our busy day. Who doesn’t love rewards? Incentivizing people for testimonials by giving unexpected bonuses creates favorable responses and thus activates reciprocity. It is human nature that when someone does something good to us we want to return the favor. Social proof builds our authority and credibility. The more we have it, the more effective the marketing is which will pave the way for sales.

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