Because Growth Matters

Build High-Performing Sales Teams Without a Scarcity Mindset with Bernadette McClelland

08 Sep 2025

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Sales leadership isn’t just about teaching people how to close deals. Daniel Robus sits down with Bernadette McClelland, founder of the Sales Leadership Academy and internationally recognised keynote speaker, to explore what truly drives sales performance.Bernadette shares how self-leadership, role clarity and deliberate disruption can transform teams from average to high-performing.She challenges outdated sales training methods, highlights why psychological safety is the secret weapon for sales success, and reveals why conviction and certainty are the real products every salesperson sells.Timestamps00:00 Intro to Bernadette01:40 Bernadette’s journey to the US and earning the “Einstein Visa”03:11 The thrill of public speaking and speaking from the heart04:27 Life in Denver, Colorado05:29 How Bernadette got into sales07:26 Why true sales leadership is about energy09:49 The hidden challenges holding sales leaders back18:52 Building high-performing sales teams without a scarcity mindset25:38 The importance of psychological safety and the CARES framework28:53 Role models to learn from30:56 How to connect with Bernadette and work with the Sales Leadership Academy31:53 Advice for someone stepping into sales enablement32:54 What is the 1% that leads to exponential growthIf you enjoyed this episode, don’t forget to subscribe to Because Growth Matters, share it with your network, and leave a rating and review on your favourite podcast platform.Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form ⁠HERE⁠.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with BernadetteLinkedIn: Bernadette McClellandSpeaker Website: https://www.bernadettemcclelland.com/Sales Leadership Academy: https://salesleadershipacademy.com/

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Because Growth Matters

Build High-Performing Sales Teams Without a Scarcity Mindset with Bernadette McClelland

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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