Building a Million Dollar Company WITHOUT Cold Emails with Christi Loucks

What if you could grow a business to a million in revenue without sending a single cold email?In a world obsessed with high-volume outreach, Christi is doing things differently and it’s working!In this episode, Daniel sits down with Christi Loucks, founder of Howdy Sales, to unpack the strategy that’s helped her build a high-performing sales consultancy focused on warm leads, real relationships, and relevance over volume.They discuss the difference between lead generation and true pipeline building, why most founders don’t understand modern prospecting, and how AI is changing the sales game.Christi also shares the personal lessons behind her transition from HR to sales leader to founder, including her biggest sales mistake, the tech tools she swears by, and what she’s learned from being told to “F off” in a cold email…Timestamps00:00 Introduction to Christi00:49 Life in Denver02:51 Christi’s journey to founding Howdy Sales06:20 What Howdy Sales does07:18 Challenges in modern prospecting09:03 What is misunderstood about being a hunter11:20 Why founders and CEOs struggle to understand modern prospecting13:58 What makes a hunting rep unstoppable in today’s environment15:24 Email vs. Phone in Sales17:04 Building a Successful Sales Pipeline19:23 Advice for New Sales Managers22:18 Christi’s goal to hit $1M in revenue without cold outreach24:23 The role of automation in modern sales26:44 Balancing technology and human connection30:59 Christi’s favourite tools and podcast rec33:42 Lessons from Christi’s sales mistake and what it taught her35:44 Christi’s 1% shift that changed her career36:31 Get in touch with ChristiEnjoyed this episode? Follow or subscribe so you don’t miss upcoming conversations with world-class sales thinkers, founders, and leaders!Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form ⁠HERE⁠.Connect with Christi:Howdy Sales WebsiteChristi on LinkedInConnect with Daniel:Daniel Robus on LinkedInGrowth Matters Intl on LinkedInGrowth Matters International Website

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