How to Supercharge Sales Velocity with Frameworks and AI with Fergal O’Carroll

If you’re not using AI in your sales process, you’ll start to fall behind.Daniel sits down with sales consultant and podcast host Fergal O’Carroll to explore how sales managers can build frameworks that drive predictable results, create accountability across teams, and use AI to accelerate growth.Fergal shares the lessons he wished he’d known when stepping into sales management, the importance of account planning frameworks, and why objectives must always be tied to time and money.You’ll learn how to boost sales velocity, manage underperformance, and coach sellers without falling into the ‘hero manager’ trap.TimestampsTimestamps00:00 Introduction to Fergal01:22 Sales in Ireland03:41 How Fergal got into sales management05:43 Sales Management Frameworks That Work08:41 Key strategies for managing sales teams13:22 Driving revenue from existing clients15:50 Setting objectives and strategies18:41 Reviewing account plans22:58 Fixing revenue stalls and improving sales velocity24:20 Deal sizes and lack of ambition24:12 Continuous discovery and higher win rates28:46 Planning and sales cycle length25:35 The role and expectations of sales managers36:33 Using AI in sales processes41:59 Fergal’s career highlightsIf you enjoyed this episode, make sure to subscribe to Because Growth Matters on your favourite podcast app, leave us a review, and share the episode with your network. It helps more sales leaders discover these conversations.Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with Fergal:LinkedIn: Fergal O’CarrollWebsite: SYS VelocityPodcast: Supercharge Your Sales Velocity Podcast

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