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Because Growth Matters

Mastering the Fundamentals of Sales Leadership with David Brock

15 Dec 2025

Description

The most impactful sales leaders are the ones who return to the fundamentals. In this episode, Daniel sits down with David Brock, bestselling author of Sales Manager Survival Guide and one of the most respected thinkers in the world of sales leadership.David brings decades of experience working with global teams and breaks down exactly why great sales management is the biggest driver of performance in any organisation.He shares how a lack of training and support for frontline managers has weakened leadership across the industry, why so many sales teams are overwhelmed, and how going back to core principles can radically transform results.David explains the real job of a sales leader and the simple habits that build strong, consistent, high performing teams.Timestamps00:00 Intro to David Brock01:15 Why strong sales leadership is the backbone of every organisation05:29 Mentors, influences, and the ideas that shaped David’s leadership philosophy07:17 Three attributes that define today’s most effective sales leaders10:02 The common mistakes sales managers make and how to avoid them11:23 Why leaders feel overwhelmed and how to refocus on what matters19:23 How the role of sales managers has shifted in today’s environment28:07 Why coaching is the most powerful tool a leader has38:37 Key takeaways to implement immediatelyIf this episode helped you rethink your approach to leadership, share it with someone who would benefit from it!Make sure to subscribe, rate the show, and message us with your thoughts. Your feedback helps the podcast grow and reach more leaders around the world.Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.Connect with Daniel:LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.comConnect with DavidLinkedIn: David BrockPartners In Excellence Blog: https://partnersinexcellenceblog.comEmail: [email protected] Manager Survival Guide (book): http://salesmanagersurvivalguide.com/

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