Becker Private Equity & Business Podcast
Deckers Outdoor: The Good, the Bad, & the Ugly 7-25-25
25 Jul 2025
In this episode, Scott Becker discusses Deckers Outdoor’s 17% stock jump on strong Ugg and Hoka sales, though long-term challenges remain.
Chapter 1: What recent performance metrics did Deckers Outdoor report?
This is Scott Becker with the Becker Business and the Becker Private Equity Podcast. Today's discussion is Decker's Outdoor, Uggs, Hoka's, the Good, the Bad, the Ugly. So here's the deal with Decker's Outdoor.
The Good finally reported good, good earnings on a rebound of sales of Uggs and Hoka's and other shoes. largely overseas, they're doing well.
Chapter 2: What challenges is Deckers Outdoor facing despite recent stock gains?
The stock rose about 17% this morning as its sales surged last quarter. It just had a terrific quarter for the first time in a long time. That's good. The bad is that even with the stock being up about 17% today, or even more right now, it's still down almost 40% year to date.
The ugly is just the challenge it has in the long run in terms of keeping its business up and moving in the right direction.
Chapter 3: How do Uggs and Hoka contribute to Deckers Outdoor's success?
But again, very briefly, Decker's Outdoor, which is the company that owns Hoka's and Uggs and other shoes that lots of older people like myself wear, I had a terrific earnings quarter for the first time in what seems like forever. It is now up 19% or so today, but it's still down about 40% year to date.
Chapter 4: What future outlook does Scott Becker provide for Deckers Outdoor?
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