Becker Private Equity & Business Podcast
Golf & a Sucker is Born Every Minute 5-8-25
Thu, 08 May 2025
In this episode, Scott Becker humorously explores the irresistible pull of golf club marketing, the psychology behind consumer impulses, and his own battle with resisting the latest gear.
Chapter 1: What is the main topic of this episode?
Chapter 2: How does marketing influence golf enthusiasts?
This is Scott Becker with the Becker Private Equity and Business Podcast. Today's discussion is golf and a sucker is born every minute. So here's a tee off on today's discussion. I get an email this morning from the PGA Superstore, Tor Superstore. And it says, it has this headline, new season, new clubs. And you might think, that this, of course, should be immediately ignored, deleted.
Chapter 3: What role does psychology play in consumer behavior?
Chapter 4: Why do people often give in to purchasing new gear?
It's not about the clubs. It's about the golf game and the practice and your mental state and all kinds of other things. But what the PGA Tour Superstore knows is that a sucker is born every minute. My colleagues know that I have an impulse for certain things. One of them is golf clubs. So I see this ad, and it's almost like a Pavlovian response
that I immediately want to check it out, even though I'm always buying new clubs. I have more clubs than you could shake a stick at. There are so many clubs in the garage, the car, and every place else that you could possibly put clubs. I'm giving away clubs to family members and relatives because I'm embarrassed to have so many clubs, even though I still suck.
But the concept of the PGA, I think at the end of the day, I am going to call the Trump administration— Because I think they're taking advantage of, with these advertisements, what's really an addiction. This kind of advertising, new season, new clubs, immediately hits me. And all I could think of is, let's do it. And again, today is not that day.
I am on a 12-step program not to buy a new golf club for a while. Though I tried one yesterday, I loved. But I can hold back. Thank you for listening to the Becker Private Equity and Business Podcast. Thank you very much.