Inside the Rise of Fractional CFO Leadership with Howard Sutker and Scott Moran of SUTKER MORAN 5-22-25
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What is the significance of fractional CFO services?
This is Scott Becker with the Becker Private Equity and Business Podcast. We're thrilled to be with you today. The podcast just passed, I think, 7 million downloads, was ranked last month number one in the Apple Business News podcast rankings. And thrilled to be growing the related newsletter as well. Today, we'll be joined by two business experts who work in the CFO and outsource CFO area with two leaders from the firm, Sutker Moran, Howard Sutker, and Scott Moran. Scott, maybe you could take the lead and introduce yourself and tell us a little bit about Sutker Moran. And then I'll ask Howard Sutker to also join in, give us a bit of his background and also talk about his initial founding of the business and how that came about. Scott, can you take a moment and kick us off?
Yes, fantastic. Scott, thanks for having us and congrats on all the growth that you just mentioned there on the podcast. But excited to join you and tell you a little bit about Scott Sucker Moran today. So we're a business consulting and CFO services firm. And at the end of the day, what that means is we're going to try to provide high level financial acumen at less cost. And the way we do that with companies is through three different types of roles. The permanent financial management, where we take over and run that financial department. We also do it on an interim basis where we step in. There's an immediate need, whether somebody's been terminated or they quit, or that company is growing and looking to add that layer.
And the third is the project-based consulting. And that can be a variety of things. It could be M&A support. It could be a company going through some restructuring or turnaround services. But at the end of the day, the commonality is they lack the internal resources or financial acumen for the situation that they're in. And so what we do is we provide highly skilled financial professionals. We leverage a team-based approach. What's going on in the marketplace, a lot of talk about fractional resources, but we utilize a team approach. So our engagements always have a managing director director and staff support so we can flex to the needs of that company and provide what they need at a cost that makes sense to the business and ultimately that allows them to save on fees so coming back scott to where i started higher level financial acumen at less cost and we're serving the middle market more than half our clients
sits somewhere between 20 and 100 million in revenue, a lot of privately held, but also we also see some, we see that change in the middle market space, a little more investor dollars coming in and a little more private equity in the middle market space, more and more as that continues to shift. So primarily Chicago-based firm, our team is primarily here. We do have individuals on the West and East Coast, but a majority of our clients are in the greater Chicago area. Talk for a moment, Scott. Typical revenues, $20 to $100 million, traditionally founder-owned, but increasingly also private equity-sponsored companies and so forth. I know you've got a really, really bright team, a really bright team of professionals. I know you became a named partner in the last several years. Congratulations to you.
Talk for a second about verticals or industries that you work most closely in. Are there specific industries or areas that you do more work in than others? You know, it's pretty even. When we look at the client base, we break it down into four main buckets. So we end up with manufacturing, service, construction, and then our fourth bucket there is distribution. Now, the service bucket tends to carry a handful of industries that overlap. So that includes our law firms, our consulting firm, a lot of professional services firms, marketing firms. It also includes our logistics and health care. So health care for us could be doctor practice groups. It could be senior care, could be elder care, could be mental health related. It could also kind of be somewhere over that line of not-for-profit health care type services as well. So pretty even, Scott, amongst those four buckets in that lower middle market space.
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