In this episode, Scott Becker shares a lighthearted take on retail shopping.
No persons identified in this episode.
Chapter 1: What does Scott Becker mean when he says retail stores lie?
This is Scott Becker with the Becker Private Equity Business Podcast. And today's discussion is, and bear with me as you work through this, retail stores lie. And so this is, you know, and bear with me on this. I went to buy a jacket at a Canada Goose store, and it reminds me of buying a putter at Golf Galaxy or the PGA Golf Store.
Chapter 2: What is the experience of buying a putter at Golf Galaxy?
When you buy a putter on their putting green at the PGA Golf store or the Golf Galaxy store, every putt sort of rolls to the hole and falls in the hole. So the putter feels like it's the best putter in the history of the world.
Similarly, when you buy a coat at Canada Goose, I don't know if it's the mirrors or what they do, but when I put on the coat at Canada Goose, I look taller and thinner and it's a beautiful coat. Then, of course, I come home and it doesn't look as great as it did.
It's very similar to taking the putter out on the actual golf course and finding it doesn't perform nearly as well as Golf Galaxy does or as it does at the PGA store. So today's concept is retail stores lie. Thank you for listening to the Becker Private Equity and Business Podcast.
And I realize this is not a serious subject, but I do feel like that ball rolls right to the hole when I'm at the golf store and that jacket looks very thinning on me when I'm at the coach store. Thank you for listening to the Becker Private Equity and Business Podcast.