200: Tactical Tuesday - Why Recruiters Should Be Doing Account-Based Prospecting ft. Vivien Maron

In this Tactical Tuesday episode, Sam and Vivien discuss the importance of proactive business development in recruitment, focusing on Account-Based Prospecting and how to effectively leverage Most Placeable Candidates (MPCs).Throughout the conversation, they explore strategies for identifying suitable companies for candidates — and emphasize the significance of tailored outreach to enhance engagement and build relationships. Are you currently doing any proactive bizdev? If not, this episode will give you a great overview of the basics and a good idea of where to start! Chapters:00:00 - The proactive playbook for recruitment business development03:10 - Marketing your MPCs: How to find the perfect companies for your top candidates06;00 - How to build your recruitment business development engine08:04 - The hidden goldmine: Building a talent pipeline from rejected candidatesExplore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

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