Never Confuse Experience for Expertise

If you’ve ever uttered the words, “I’ve been doing this for twenty years,” that should be an immediate red flag for you. No matter who you are or what you’ve been doing, experience is not a replacement for expertise. I’ve seen runners run for years and never challenge themselves, and those runners frequently get smoked by brand new runners who commit to a constant improvement protocol.The same is true in every discipline, so never confuse repetition with mastery. Don’t do it.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program to help clients), AMMO is unlike any other program on the market. You’re going to have to work the program to find success, and bestseller status likely won’t hit in weeks of joining the program, but for many authors, AMMO is the beginning of a lucrative career that puts books first. Learn more here.Do You Want To Have Your Self-Published Books In Bookstores?The Self-Published Author Co-Op is the home of a movement. Get a $5.00 lifetime membership to the co-op and you’ll receive a road map to preparing your books for brick and mortar bookstore selling.If you ever want to see your books on shelves nationally, but you don’t know how to make that a reality, join now, click here.1TRBM is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

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