Becoming A Household Name
Episodes
Making Stuff
07 Aug 2025
Contributed by Lukas
Check out FourEyes. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe
Bullets From the Wild
27 May 2025
Contributed by Lukas
Hi, friends. I’ve checked in rarely, and with this one, it’s as unproduced and raw as it’ll ever get. I hope the value is in the content.The con...
We Are All Caterpillars
07 May 2025
Contributed by Lukas
Notes from the process.* Do it.* Don’t beat yourself up.* Say it when you mean it and you know it.Becoming A Household Name is a listener-supported ...
A Catholic Confession for An Agnostic
10 Apr 2025
Contributed by Lukas
Chris has books. I have books. Buy them to support the podcast. Here’s the links:Chris.Jody. Get full access to Becoming A Household Name at jodyjsp...
Marketing and PR With Brittney Deland
13 Mar 2025
Contributed by Lukas
Enjoy this interview with Brittney Deland. She works in advertising and Public Relations, and Chris interviewed her solo. Follow her on Instagram and ...
Numbers Don't Sell
04 Mar 2025
Contributed by Lukas
Be fairly warned. There’s some dude humor in this episode. So sorry. I’ll try to keep it more professional most of the time, except when I don’t...
Tallon and Sperling Join Forces
19 Feb 2025
Contributed by Lukas
In the near future we’ll have all kinds of cool links to guests and books and stuff. This week, it’s an intro to the updated dual-host format. We ...
Anyone Can Be Great
12 Feb 2025
Contributed by Lukas
Monet was nearly blind when he painted his most iconic works. Michael Jordan got cut from his high school basketball team. Joe Biden lost several pres...
Solomon's Principle
06 Feb 2025
Contributed by Lukas
Today, I want to discuss a kind of apostrophe I've heard referred to as The Solomon Principle.If you're not familiar with apostrophe, it is a rhetoric...
A Sneak Peak of My Forthcoming Memoir That Maybe Is Also Kind of A Reflection On Marketing
29 Jan 2025
Contributed by Lukas
For those of you who enjoy written publications, this essay is housed on All Things Novel. Feel free to subscribe there and read most weeks something ...
Fail Fast - With Gary Arndt
22 Jan 2025
Contributed by Lukas
My guest on today’s episode is Gary Arndt. He’s the host of a daily podcast Everything Everywhere.We talk about failing and how it moves you close...
AMMO with Steve Pieper (Replay)
17 Jan 2025
Contributed by Lukas
My guest on today’s episode is Steve Pieper. He’s the founder of AMMO. If you’ve always wanted to earn a living as a full-time author, Steve’s...
A Confession, A Commitment, A Course
07 Jan 2025
Contributed by Lukas
This is a pivot within a pivot within a pivot. Same game, new strategy. Maybe I try too many things. Maybe I’m a cautionary tale. You decide. In the...
Learning to Connect Your Grief To the Readers' Hope
03 Jan 2025
Contributed by Lukas
Happy New Year, my friends. I hope this podcast has been the gift you needed this year, and if you’re in a gift-giving mood and want to reciprocate,...
How Bitcoin Can Make You a Bestselling Author: Beat the Gatekeepers and Take Full Control!
24 Dec 2024
Contributed by Lukas
Merry Christmas my friends. I hope this podcast has been the gift you needed this year, and if you’re in a gift-giving mood and want to reciprocate,...
You Can Learn A Lot About Indie Publishing With A Dropshipping Business
19 Dec 2024
Contributed by Lukas
In this episode, I talk with Neil Twa of Voltage about dropshipping, being a CEO of your own business and life, and the balance of family, self-care, ...
A Big Bad Breakdown of My Push to Reach the World
15 Dec 2024
Contributed by Lukas
In this episode, I break down all the things digital marketing and conventions to sell books. It’s audacious, ludicrous, silly and sincere.Can I rea...
Convention Life, Writing Freestyle, and Big Dreams
12 Dec 2024
Contributed by Lukas
In this episode, I’m talking to E.H. Drake, author of Blood Herring.I encourage you to read her work. She’s captain of a vivid imagination.If you ...
Analytics At the Deepest Level - A Digital Wonderland
04 Dec 2024
Contributed by Lukas
In this episode, I’m talking to Dr. Shane Simonsen, author of Taming of Apocalypse.I encourage you to read his work. He’s a stellar writer.If you ...
Building True Fans-A Creative Pep Talk Special with Andy J. Pizza
27 Nov 2024
Contributed by Lukas
In this episode, I’ve got something very special for you. Podcast Host Andy J. Pizza shared the first episode in his True Fan Series. It’s number ...
Everything but the Kitchen Sink
20 Nov 2024
Contributed by Lukas
I have novels. You can get them here.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction a...
Publishing Confidential with Kathleen Schmidt
13 Nov 2024
Contributed by Lukas
I have novels. You can get them here.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction a...
From Page to Platform: Growing an Audience for Novels with Social Media, In-Person Sales, and Attention-Driven Marketing
07 Nov 2024
Contributed by Lukas
I have novels. You can get them here.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction a...
Setbacks On Instagram and How To Use Them To Grow Your Novel Sales
30 Oct 2024
Contributed by Lukas
I have novels. You can get them here.Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction a...
How Faith and Religion Impact Our Marketing Journey with Michelle Dowd - Author of Forager
22 Oct 2024
Contributed by Lukas
I have novels. You can get them here.Michelle DowdWe look at faith and its impact on marketing. Spoiler: what you believe informs everything you do, a...
How I’m Growing My Reader Base: Social Media Secrets Revealed
17 Oct 2024
Contributed by Lukas
If you prefer video, I recorded this episode on YouTube Live. Want to see more video, let me know. Drop a comment here or there or anywhere and I’ll...
Fixing Your Social Media Strategy: Why It Fails and Proven Ways to Improve
14 Oct 2024
Contributed by Lukas
Elizabeth Lyons is the author of WRITE THE DAMN BOOK ALREADY, and host of a podcast by the same name.She offers a course for new and emerging authors ...
Using Instagram To Become A Millionaire
08 Oct 2024
Contributed by Lukas
No matter how good you are, if you can't figure out how to be everywhere all the time, you can't do amazing things.That's why I've gone all in on usin...
From Zero to Thousands: Tracking My Instagram Progress
01 Oct 2024
Contributed by Lukas
Let’s talk about Instagram. Attention is the currency we trade in. Like it, hate it, just don’t doubt it. If you get good at driving attention tow...
Going All In—Again and Again
26 Sep 2024
Contributed by Lukas
Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...
There Is A Magic Bullet
19 Sep 2024
Contributed by Lukas
Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...
Finding Readers At Comic and Culture Shows
12 Sep 2024
Contributed by Lukas
Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...
Organic Reach Through Social Media
04 Sep 2024
Contributed by Lukas
Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.F...
Success Leaves Clues With Ty Allan Jackson
28 Aug 2024
Contributed by Lukas
Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.F...
Perfecting Your Pitch
22 Aug 2024
Contributed by Lukas
Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.F...
Manifesting Your Goals Is Bullcrap If You Think It Is
15 Aug 2024
Contributed by Lukas
Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.F...
Success Is…
07 Aug 2024
Contributed by Lukas
Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.S...
You're Marketing All Wrong Because You Don't Know How
30 Jul 2024
Contributed by Lukas
Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.M...
Using A Podcast to Establish Your Brand
24 Jul 2024
Contributed by Lukas
My guest on today’s episode is Traci DeForge of Produce Your Podcast. She has a storied career in radio and podcasting. You can find her on Instagra...
Money Is A Mindset - Own Your Future By Knowing Your Money
16 Jul 2024
Contributed by Lukas
My guests on today’s episode are Darius and Carmen Britt of Wealth Nation. They are experts in learning and applying wise money models to our lives ...
You're Scaring Readers Away!
09 Jul 2024
Contributed by Lukas
My guest on today’s episode is David Joel Stevenson, author of The Surface’s End and other novels. His current stomping grounds of Nashville is a ...
Your Identity As A Hard Worker
01 Jul 2024
Contributed by Lukas
Hard work is the lie that robs you of everything worth having, and yet, every person who has something worth having has it because of hard work. This ...
The Pop-up Bookshoppe
26 Jun 2024
Contributed by Lukas
C.R. Rice runs The Pop-Up Bookshoppe for authors selling books at comic conventions. I first met her in Oklahoma City at Galaxy Con. Be part of the fu...
This Diet Will Make You A Better Writer with Kerry Mann
19 Jun 2024
Contributed by Lukas
Kerry Mann is an authority in the Carnivore community. He transformed his life eating beef, beef, and more beef. If you aren't paying attention to his...
Good Idea, Bad Execution, Try Again
11 Jun 2024
Contributed by Lukas
I thought an ad focusing on bananas would go viral. It didn’t Here’s what I plan to do next.Becoming A Household Namehas been my goal from the beg...
Introducing "Becoming A Household Name"
10 Jun 2024
Contributed by Lukas
In this episode, I introduce my new podcast. It’s not a rework of TRBM, not a throwback to The Reluctant Book Marketer, not a callback to cre8 colla...
The Author Who Decided To Get Professional About His Writing
04 Jun 2024
Contributed by Lukas
William F. Gray is a swiftly rising author. When I met him just a little over a year ago, he had one self-published book with a handful of Amazon revi...
Get Busy Learning, or Get Busy Quitting
28 May 2024
Contributed by Lukas
Fresh on the heels of The Strawberry Festival in Cabot Arkansas, I attended Galaxy Con in Oklahoma City. It started out rough. Like, rough as in, I th...
Never Confuse Experience for Expertise
20 May 2024
Contributed by Lukas
If you’ve ever uttered the words, “I’ve been doing this for twenty years,” that should be an immediate red flag for you. No matter who you are...
Go Where Your Readers Are
14 May 2024
Contributed by Lukas
I’m practicing Live on YouTube, so this episode can be found in video format on my channel. In this quick episode, we’ll cover the importance of s...
Stop Giving Yourself Permission
06 May 2024
Contributed by Lukas
I was laying in bed last night and the thought occurred to me: Everyone loves to sympathize, but next to no one loves to shout out and support.If you ...
Craig Crawford Responds To My "Just Quit Arleady" Episode
30 Apr 2024
Contributed by Lukas
Hey, all, I love this discussion with Craig Crawford, and you will too. Here’s a real debate done with care and respect. Was I too harsh? Weigh in. ...
Just Quit Already
24 Apr 2024
Contributed by Lukas
If you aren’t willing to give this author journey every bit of yourself, it’s time to quit. You’re wasting your time and everyone’s time aroun...
Steve Pieper, Founder of AMMO Talks AMMO Version 4
18 Apr 2024
Contributed by Lukas
My guest on today’s episode is Steve Pieper. He’s the founder of AMMO. If you’ve always wanted to earn a living as a full-time author, Steve’s...
Book Marketing Lessons From A CEO
12 Apr 2024
Contributed by Lukas
My guest on today’s episode is Brandon Peterson. He’s the CEO of Geokey, a former COO of DPA and current board member. There’s not a gray hair o...
Rapid Release Is Killing Your Book Sales
09 Apr 2024
Contributed by Lukas
I’ve had this episode in mind for a while now, but thanks to Dr. Sheena Howard, it jumped to the front of the list. Her question was, should I be ra...
Have You Ever Wanted To See Your Books in Bookstores?
03 Apr 2024
Contributed by Lukas
My guests on today’s episode are the Month-1 Crew for Self-Published Author Cooperative (SPAC). Hear them out. If you think your books qualify, or y...
Mistakes Were Made With Michael Kingswood
27 Mar 2024
Contributed by Lukas
My guest on today’s episode is Michael Kingswood. He’s a fantasy author who’s had success with Kickstarter and anthologies. Find him here, and c...
Why You're Losing Money Selling Books At In Person Events
26 Mar 2024
Contributed by Lukas
Today I’m covering all your burning question on how to sell books at live events. Even if you’ve sold at live events before, this show may help if...
In Conversation with the Steven Pressfield
20 Mar 2024
Contributed by Lukas
My guest on today’s episode are is the Steven Pressfield, he of The Legend of Bagger Vance. His new book, The Daily Pressfield, is the best book you...
A Team Is the Next Step to Selling More Books
18 Mar 2024
Contributed by Lukas
It’s okay if you don’t have all the answers. That’s what this series on TRBM is all about. You might be a great writer, but you struggle with ma...
Camera Ready with Christopher Tallon
13 Mar 2024
Contributed by Lukas
Christopher Tallon would like you to know his signed book can be purchased for just $20 right here. You can also get his ebook for 25% off when you bu...
Suppressed Grief As A Form of Resistance
11 Mar 2024
Contributed by Lukas
Email me to enter the sweepstakes for a free copy of THE DAILY PRESSFIELD. Send your mailing address and full name to [email protected]. Four wi...
Freedom with Ben Wallace By Selling Books At Shows and Online
06 Mar 2024
Contributed by Lukas
Ben Wallace writes post-apocalyptic adventures packed with humor. He’s a star at comic conventions, and a bestseller online. Pens at the ready, frie...
A Reasonable Marketing Strategy
29 Feb 2024
Contributed by Lukas
My guest on today’s episode is KT Carlisle. Her book Reasonable is available for here. And Don’t miss out on Forget Me Not, book 2 in the series a...
Don't Make These Mistakes If You Want To Be A Great Podcast Guest
27 Feb 2024
Contributed by Lukas
Guesting on podcasts can be one of the most effective ways to grow your brand, sell your books, and build your brand. Yeah, I know, the “B” word c...
Marketing Your Book Is An Adventure
22 Feb 2024
Contributed by Lukas
My guest on today’s episode is Jared N. Michaud. His book Brightstar: Energematrice6 – The Epimyth Begins is available for preorder here.Much of t...
Don't Spend $10,000 On Desperation
14 Feb 2024
Contributed by Lukas
We’re not talking Stephen King’s masterpiece here. We’re talking internet programs that charge $10,000 to be part of a community, and while ther...
Settling for Good At the Expense of Great
05 Feb 2024
Contributed by Lukas
Don’t settle for something good when you can have something great.Is AMMO Write For You?If you’re an author with a handful of books published (or ...
The Hybrid Author with Joanne Morrell
01 Feb 2024
Contributed by Lukas
My guest on today’s episode are is Joanne Morrell. We both host podcasts for writers (hers is here), and I was interviewing on hers for the second t...
Rewind - A Direct Book Sales Talk with Dr. Shane Simonsen
29 Jan 2024
Contributed by Lukas
Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...
Don't Throw Me A Bone
22 Jan 2024
Contributed by Lukas
To the greatest podcat cohost, to my dearest friend, to the great unknown—may I see you again some day, my Chew. Get full access to Becoming A House...
This Is A Video Ad I'm Testing
18 Jan 2024
Contributed by Lukas
In this Special episode of TRBM, I’m sharing a marketing work in progress. What do you think?Have a looksee at my website to explore my books. TRBM ...
Stop Asking Why. It's A Waste of Time
16 Jan 2024
Contributed by Lukas
You can ask why all day, but until you commit to how, you’ll never break free. Freedom lives in how. Self-pity or unbridled ego comes from why.Is AM...
Marketing Can Be A Good Time
10 Jan 2024
Contributed by Lukas
My guests on today’s episode are The Scuttlebutt crew. These guys are active military, and you’ll love their perspective on discipline and rabble-...
What Tim Robins Has To Do With Book Marketing
08 Jan 2024
Contributed by Lukas
Just because you’ve never marketed books before doesn’t mean you have no idea how to do it. Whatever your current expertise, you’ve learned skil...
The Man Who Makes A Living Selling His Books At Conventions
03 Jan 2024
Contributed by Lukas
My guest on today’s episode is Ben Wolf. You’ll find him in person at pretty much any comic expo within a 100 mile radius of Des Moines, and often...
Make Your House Safe to Improve Your Marketing (And Your Life)
01 Jan 2024
Contributed by Lukas
Learn about my adventures in placing a firm boundary in front of a family member in order to improve my life and marketing in 2024. And hear how I’m...
Think About Your Reader To See Book Sales Spike with Jenn DePaula
27 Dec 2023
Contributed by Lukas
My guest on today’s episode is Jenn DePaula. She’s the founder of Mixtus Media, a marketing firm that helps authors navigate book marketing with a...
Create and Collaborate with Tosca Lee
20 Dec 2023
Contributed by Lukas
My guest on today’s episode is Tosca Lee. Grab her books on Amazon here. She writes multiple genres, mostly historical fiction, and she has collabor...
Show Notes
18 Dec 2023
Contributed by Lukas
Learn about my adventures and misadventures at Happy Con in Greendale, Wisconsin. Learn from my mistakes. Learn from my successes. Go out there and su...
How Embracing Your Style Improves You Book Marketing
13 Dec 2023
Contributed by Lukas
My guests on today’s episode are the Manning Brothers. Grab their books on Amazon here. They write action adventures in the vein of Die Hard, and it...
The Bookstore Episode
11 Dec 2023
Contributed by Lukas
Thank you for being a vibrant community. Change your bad habits for good habits, and change your life! See the link below for SPAC. Join today.Is AMMO...
How A Real Life Private Eye Views Book Marketing
06 Dec 2023
Contributed by Lukas
My guest on today’s podcast is John Hoda, and if I’ve said it before, forgive me, but this author is my new favorite act in town. He’s a risk-ta...
If Money Wasn't An Object
05 Dec 2023
Contributed by Lukas
This is an old revived episode that is just as important today. Give it everything you have, okay?Ben Sobieck, Wattpad author, magazine editor, and en...
Craft Fairs Are Great For Bookselling
04 Dec 2023
Contributed by Lukas
Our podcat cohost is sick. Will you pray for his miraculous recovery?Also, I attended the STM Peddlers’ Market. It was OFF THE CHARTS GREAT! If you ...
In Person Book Sales
29 Nov 2023
Contributed by Lukas
Risks seem to be the path forward. If you take nothing else from this episode take this: book a table at an event, be it a book fair, a craft fair, or...
Comic Con Professionals Lydia and David Sherrer
27 Nov 2023
Contributed by Lukas
My guests on today’s episode are Lydia and David Sherrer, and we’re discussing Cincinnati Comic Expo. Don’t miss it!Is AMMO Write For You?If you...
The Devil Needs No Advocate
22 Nov 2023
Contributed by Lukas
If you have ever been proud for being the voice of reason in someone’s life, maybe it’s time to reconsider the value of the voice of reason. Remem...
Who Will Decide Your Author Journey
20 Nov 2023
Contributed by Lukas
Have you ever wondered if it’s worth having the right opinion? In this episode, we dive into this question, and you might be surprised by how much y...
Adventures in Bookselling with Heather Kindt
15 Nov 2023
Contributed by Lukas
My guest on today’s episode is Heather Kindt, author an in-person bookseller extraordinaire. Grab her books here, and discover her bullet-proof in-p...
The Richest Person in The World Is A Bookstore Owner
13 Nov 2023
Contributed by Lukas
Did You know Jeff Bezos started Amazon as a bookstore? Like it or not, he is the most successful bookstore owner ever, and if he could do it, so could...
An Interview with the Vice President of Draft2Digital, Nick Thacker
08 Nov 2023
Contributed by Lukas
Book Marketing Isn’t ImpossibleMy biggest takeaway from this interview was Nick’s boldness about marketing. How often do you hear an author say, “...
Beware the Unconscious Self-Sabotage that Stops You Selling Books
06 Nov 2023
Contributed by Lukas
Believe In Your BooksOne of the best marketing methods you can embrace is to believe in your books. Don’t doubt your talent, your skill, your storie...
An Educated Book Marketing Process
01 Nov 2023
Contributed by Lukas
Follow the FactsMy biggest takeaway from this interview was David’s assessment of value. He looked at what Steve Pieper had done with his own books,...
I Remember Everything
30 Oct 2023
Contributed by Lukas
THIS IS THE LINK TO MY SUBSTACK if you’re listening elsewhere.Is AMMO Write For You?If you’re an author with a handful of books published (or you’...
Say Yes with Pamela Heath
25 Oct 2023
Contributed by Lukas
Where’s My Stuff?My biggest takeaway from this interview was the posture of asking, and expecting. “Where’s my stuff?”Is AMMO Write For You?If...
What Book Marketing Has to Do With Apples
23 Oct 2023
Contributed by Lukas
Until you know you’re an apple, you’ll never know where you belong, and where you’re out of place.Is AMMO Write For You?If you’re an author wi...
You Attract What You Want with Sheena Howard
18 Oct 2023
Contributed by Lukas
Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...
The Worst Book Marketing Month Ever In Facebook's History
16 Oct 2023
Contributed by Lukas
Is AMMO Write For You?If you’re an author with a handful of books published (or you’ve published nonfiction and have one book with a great program...