Before The Bestseller

BTB120: Over 1 Million Copies Sold and 20,000+ Reviews: Eric Jorgenson on How Viral Marketing, Self-Publishing, and Word of Mouth Made The Almanack of Naval Ravikant a Global Success

17 Mar 2025

Audio

Description

In this episode, we dive into the journey of Eric Jorgenson, entrepreneur, author, and thought leader, as he discusses his work behind The Almanack of Naval Ravikant—a book that has captivated readers worldwide, selling over 1 million copies in various formats and languages. Eric shares insights from his own experience, whether it's about making complex ideas more accessible or balancing business with personal growth.We chat about some unconventional strategies that contributed to the book’s success, from viral marketing to the power of word of mouth. We also explore the challenges and benefits of self-publishing, with Eric reflecting on how working with Scribe allowed for professional quality while maintaining the freedom to distribute as he saw fit. The episode touches on the framework of concentric circles in book marketing, starting with close relationships and expanding to broader audiences, as well as why staying true to your goals is crucial in the process.Plus, Eric gives us a glimpse into some of his favorite book recommendations and why certain books resonate with people. Whether you're an aspiring author or a book enthusiast, this episode offers valuable takeaways on marketing, self-publishing, and the power of universal topics like wealth and happiness. Tune in for a conversation that explores what truly makes a book impactful.—Check out Eric’s book, The Almanack of Naval Ravikant, here: https://a.co/d/7OsviuxConnect with Eric on his website here: https://scribemedia.com/You can also schedule a consult here: https://scribemedia.com/consult-vpm/— Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at [email protected]

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

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12:00H | 21 DIC 2025 | Fin de Semana

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10:00H | 21 DIC 2025 | Fin de Semana

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01 Jan 1970

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12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Before The Bestseller

BTB120: Over 1 Million Copies Sold and 20,000+ Reviews: Eric Jorgenson on How Viral Marketing, Self-Publishing, and Word of Mouth Made The Almanack of Naval Ravikant a Global Success

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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