Before The Bestseller

A message from the team at ShelfLife

29 Dec 2025

Contributed by Lukas

Thank you for spending time with us this year. We hope these conversations gave you something useful to apply to your author journey. We’re grateful...

BTB167: Stephan Spencer on YouTube Strategy, Attention, Shorts, and AI for Authors | The Art of SEO Author & Marketing Speak Podcast Host

15 Dec 2025

Contributed by Lukas

We’re back with Stephan Spencer, a longtime leader in SEO and digital marketing. Over the past two decades, he has worked with brands like Zappos, Q...

BTB166: The Art of SEO with Stephan Spencer: AIO Strategy, LLM Visibility, Digital PR and the Dead Internet Theory

08 Dec 2025

Contributed by Lukas

Today I get to sit down with someone who has shaped how some of the world’s biggest brands think about SEO. Stephan Spencer is a top SEO consultant,...

BTB165: Over 12 Million Copies Sold: The Self-Publishing Story Behind Thomas Erikson’s Surrounded by Idiots

28 Nov 2025

Contributed by Lukas

In today’s episode, we welcome back Thomas Erikson, the behaviorist and international bestselling author behind the global phenomenon Surrounded by ...

BTB164: Surrounded by Idiots | Thomas Erikson on Human Behavior, Bias, and the Four Colors

24 Nov 2025

Contributed by Lukas

Today, we’re joined by Thomas Erikson, the highest-selling living Swedish author and the international bestseller behind Surrounded by Idiots, the b...

BTB163: 41,000 Copies Sold: Lead It Like Lasso Authors Marnie Stockman and Nick Coniglio on Intellectual Property Rules for Authors, Ted Lasso Marketing, Co-Authoring and Growth Strategies

17 Nov 2025

Contributed by Lukas

We’re back with Nick Coniglio and Marnie Stockman, co-authors of Lead It Like Lasso, the Ted Lasso inspired leadership book that set out to sell 25,...

BTB162: Authors Nick Coniglio and Marnie Stockman on Their Book Lead It Like Lasso

10 Nov 2025

Contributed by Lukas

Nick Coniglio and Marnie Stockman aren’t your typical leadership authors. Before writing Lead It Like Lasso, they built and sold an edtech company f...

BTB161: Over a Million Copies Sold and a Foreword by Neil Armstrong with Longitude Author Dava Sobel

03 Nov 2025

Contributed by Lukas

We’re delighted to welcome back the incomparable Dava Sobel, bestselling author, award-winning science writer, and the brilliant mind behind Longitu...

BTB160: Longitude | Dava Sobel on the Magic of Science Writing and Lifelong Discovery

27 Oct 2025

Contributed by Lukas

Today we have a very special guest: Dava Sobel, Pulitzer Prize finalist and bestselling author of Longitude, Galileo’s Daughter, The Glass Universe,...

BTB159: Book Launches for 2025: Virtual Strategies, Pricing Tips, Kindle Campaigns, and Proven Tactics with Self-Publishing Expert Veronica Yager

20 Oct 2025

Contributed by Lukas

Today, we’re joined by Veronica Yager, a self-publishing consultant and lead designer with over 15 years of experience helping hundreds of authors b...

BTB158: From SEO to AIO for Authors: What Every Author Should Know About AI, Book Discovery, and the Future of Marketing with Thomas Umstattd Jr., Book Marketing Expert and Host of the Novel Marketing Podcast

13 Oct 2025

Contributed by Lukas

We’re back with Thomas Umstattd Jr., author, award-winning speaker, and  host of the world’s longest running book marketing show, Novel Marketing...

BTB157: Inside Book Marketing’s Big Shifts: Formats, Data, and AI for Authors with Thomas Umstattd Jr. — Book Marketing Expert and Host of the Novel Marketing Podcast

06 Oct 2025

Contributed by Lukas

This week, I’m thrilled to be joined by Thomas Umstattd Jr., someone who has shaped so much of my own thinking about book marketing. An author, awar...

BTB156: Over 1 Million+ Books Sold and Proven Grassroots Buzz in Book Marketing with Dr. Catherine Gildiner: Author of Good Morning, Monster and Too Close to the Falls

29 Sep 2025

Contributed by Lukas

We’re back with Dr. Catherine Gildiner, bestselling author of Good Morning, Monster and Too Close to the Falls. Dr. Cathy’s books have sold over a...

BTB155: Author Catherine Gildiner Shares the Stories Behind Her Book Good Morning, Monster

22 Sep 2025

Contributed by Lukas

Joining us today is Dr. Catherine Gildiner, who has worked for over 25 years as a clinical psychologist, guiding patients through trauma and recovery....

BTB154: Mark Divine on Unbeatable Mind: How an Author Sold 300,000+ Books, Navigated Self vs Traditional Publishing, and Built a Lasting Platform

15 Sep 2025

Contributed by Lukas

Today we welcome back Commander Mark Divine, a man who has led Navy SEALs, built multimillion-dollar training companies, and sold hundreds of thousand...

BTB153: Author Mark Divine and His Book Unbeatable Mind: Author Story and Book Tools

08 Sep 2025

Contributed by Lukas

Today, Commander Mark Divine joins us with a rare blend of grit and clarity. He is the author of Unbeatable Mind, a field-tested guide to building cal...

BTB152: Blake Erickson, Scaling Expert, Co-Founder, and Co-Author of the Business Book The Science of Scaling

01 Sep 2025

Contributed by Lukas

Our guest for today’s episode is Blake Erickson, someone whose story of grit and growth is as inspiring as it is practical. From starting in door-to...

BTB151: 750,000 Copies Sold and 37 Weeks on the Bestseller List with Author Tom O’Neill and His Book Chaos

25 Aug 2025

Contributed by Lukas

We’re back with our very special guest, Tom O’Neill, investigative journalist and author of the bestselling book Chaos: Charles Manson, the CIA, a...

BTB150: Author Tom O’Neill and His Book Chaos

18 Aug 2025

Contributed by Lukas

Today we have a very special guest, and not the kind of guest we usually feature. Tom O’Neill is an investigative journalist who never set out to wr...

BTB149: 75,000 Books Sold by Process! Author Mike Paton Through Giving, Leveraging, and Building Readers

11 Aug 2025

Contributed by Lukas

We are back with Mike Paton, co-author of Process! and Get a Grip in the Traction Library. Mike has spent over 15 years helping leadership teams run s...

BTB148: Process! | Mike Paton

04 Aug 2025

Contributed by Lukas

What does it really take to build a business that runs without you? In today’s episode, we sit down with Mike Paton, EOS expert, speaker, and co-aut...

BTB147: Mastering Executive Transitions: Leadership, LinkedIn, and the $1M Book with Navid Nazemian

28 Jul 2025

Contributed by Lukas

Today we're excited to welcome Navid Nazemian, best-selling author of Mastering Executive Transitions: The Definitive Guide. He is a speaker on l...

BTB146: From 9,000 Copies in 15 Years to 100,000 in One Week: The NFL Playoff Moment That Rewarded a Lifetime of Obsession with Jim Murphy

21 Jul 2025

Contributed by Lukas

We’re back with bestselling author Jim Murphy, author of Inner Excellence and The Best Possible Life. As a high-performance coach to world champions...

BTB145: Inner Excellence | Jim Murphy

14 Jul 2025

Contributed by Lukas

Today’s guest is someone who’s helped some of the world’s top performers not just succeed, but grow into stronger, more grounded people. Jim Mur...

BTB144: Brendan Kane on Giving Away 100,000 Books, Smarter Funnels, and Launching on His Terms

07 Jul 2025

Contributed by Lukas

It’s our pleasure to welcome back Brendan Kane, bestselling author of 1 Million Followers, Hook Point, and now The Guide to Going Viral. Brendan has...

BTB143: The Guide to Going Viral | Brendan Kane

30 Jun 2025

Contributed by Lukas

What does it really take to go viral? In this episode, we’re joined by Brendan Kane, bestselling author of One Million Followers, The Hook Point, an...

BTB142 | Book Series Episode 18: Creating an Executable Strategy

25 Jun 2025

Contributed by Lukas

Today marks the final episode of Before the Bestseller, our 18-part series where we’ve broken down the entire audiobook into focused, actionable cha...

BTB141 | Book Series Episode 17: PR and Making Lists

23 Jun 2025

Contributed by Lukas

We’re down to the final stretch. In episode 17 of our 18-part series, Before the Bestseller, we’re diving into two topics that get a lot of attent...

BTB140 | Book Series Episode 16: Your Launch Team

18 Jun 2025

Contributed by Lukas

We’re back with episode 16 of our 18-part series, where we're putting the entire book Before the Bestseller up on our podcast for you to listen...

BTB139 | Book Series Episode 15: Gatekeepers

16 Jun 2025

Contributed by Lukas

Today we’re on Episode 15 of our 18-part series Before the Bestseller, and we’re digging into a topic that can quietly make or break your book’s...

BTB138 | Book Series Episode 14: Moonshots & Turning Speaking Into Events

11 Jun 2025

Contributed by Lukas

We’re back with episode 14 of our Before the Bestseller book series, where we dive into one of the most creative parts of the book, the section wher...

BTB137 | Book Series Episode 13: Ratings and Reviews

09 Jun 2025

Contributed by Lukas

Today, we’re diving into episode 13 of our 18-part series Before the Bestseller, where we’re putting the entire audiobook up on our podcast for th...

BTB136 | Book Series Episode 12: One by One & Corporate Bulk Buy

04 Jun 2025

Contributed by Lukas

Welcome back to the Bite-Sized Book Marketing Masterclass — a special 18-episode series where I break down the key insights from my latest book! We’...

BTB135 | Book Series Episode 11: Podcast Guesting

02 Jun 2025

Contributed by Lukas

What happens when your podcast interviews actually move the needle on book sales? In episode 11 of our 18-part book series, we dig into how to land be...

BTB134 | Book Series Episode 10: Organic Social Media

28 May 2025

Contributed by Lukas

We’re in the second half of the book series and continue our journey through Before the Bestseller, focusing on one of the trickier parts of book ma...

BTB133 | Book Series Episode 9: Additional Pay-to-Play Strategies

26 May 2025

Contributed by Lukas

Welcome back to Chapter 30 and Episode 9 of the book, Before the Bestseller,  where we break down the audiobook and dive deeper into what it takes to...

BTB132 | Book Series Episode 8: Meta Ads

21 May 2025

Contributed by Lukas

In Episode 8 of the Before the Bestseller book series, we dive deep into Chapter 29, your go-to blueprint for running high-performing Meta (Facebook) ...

BTB131 | Book Series Episode 7: Amazon and Amazon Ads

19 May 2025

Contributed by Lukas

Amazon is where nonfiction books break out, take off, or quietly disappear—and understanding why can give your book a serious edge. In this episode,...

BTB130 | Book Series Episode 6: FREE Reader Seeding

14 May 2025

Contributed by Lukas

Most authors try to sell their book from day one. But what if the smartest move you could make was giving it away—for free? In this episode of Befo...

BTB129 | Book Series Episode 5: Email Lists for Authors

12 May 2025

Contributed by Lukas

In this episode of Before the Bestseller, we walk through exactly how to use your email list to build momentum, create consistent engagement, and conv...

BTB128 | Book Series Episode 4: Your Author Twin and Time Hacks

07 May 2025

Contributed by Lukas

In this episode, we wrap up Part 2 of the book, Before The Bestseller, by exploring one of the most underrated book marketing strategies: knowing exac...

BTB127 | Book Series Episode 3: Building your marketing team

05 May 2025

Contributed by Lukas

In this episode of Before the Bestseller Podcast Series, we dive into one of the most underestimated keys to sustainable book marketing: building a te...

BTB126 | Book Series Episode 2: Make marketing your book much easier

30 Apr 2025

Contributed by Lukas

Welcome back to our 18-episode bite-sized book marketing series! In this episode, we’re diving into part 2 of the book Before The Bestseller, coveri...

BTB125 | Book Series Episode 1: What you need to know before spending an hour or dollar on marketing your book

28 Apr 2025

Contributed by Lukas

Welcome to the Bite-Sized Book Marketing Masterclass — a special 18-episode series where I break down the key insights from my latest book!Over the ...

BTB124: LinkedIn in 2025: Why 90% of Your Best Leads Aren’t Liking Your Posts + The Role of AI with Content Strategist Chris Jordan

14 Apr 2025

Contributed by Lukas

Chris Jordan is back on the show, and as always, he’s bringing fresh perspectives on how to navigate the shifting landscape of LinkedIn and digital ...

BTB123: Content Strategist Chris Jordan on Growing Your LinkedIn, Seeding Readers, and Driving Book Buzz

07 Apr 2025

Contributed by Lukas

We're excited to welcome back a familiar voice to the show, as Chris Jordan returns to share even more insights and strategies with us. Chris has...

BTB122: Catherine Duncan's Author Milestones: Over 4,000 Books Sold, TV and Podcast Appearances, Book Signings, Social Media Growth, and a Feature at NPR and Mayo Clinic

31 Mar 2025

Contributed by Lukas

In this episode, we’re back with Catherine Duncan as she shares her unique journey through the ups and downs of book promotion. From navigating soci...

BTB121: Everyday Awakening | Life, Love, and Spiritual Lessons with Catherine Duncan

24 Mar 2025

Contributed by Lukas

In this episode, we sit down with Catherine Duncan, a board-certified chaplain, spiritual director, and author of Everyday Awakening. Catherine shares...

BTB120: Over 1 Million Copies Sold and 20,000+ Reviews: Eric Jorgenson on How Viral Marketing, Self-Publishing, and Word of Mouth Made The Almanack of Naval Ravikant a Global Success

17 Mar 2025

Contributed by Lukas

In this episode, we dive into the journey of Eric Jorgenson, entrepreneur, author, and thought leader, as he discusses his work behind The Almanack of...

BTB119: The Almanack of Naval Ravikant | Eric Jorgensen on Wealth, Growth and Mental Models

10 Mar 2025

Contributed by Lukas

Today, we're joined by Eric Jorgensen, a writer, entrepreneur, and the author of The Almanack of Naval Ravikant. Eric has a unique ability to tak...

BTB118: Over Half a Million Books Sold: Garrett Gunderson’s Journey to Becoming a Best-Selling Author with Winning Book Launch Strategies and Marketing Tips

03 Mar 2025

Contributed by Lukas

In this episode, we’re catching up with Garrett Gunderson as he shares his journey to becoming a successful author, having sold over half a million ...

BTB117: Killing Sacred Cows | Garrett Gunderson on Money, Myths, and Mindsets

24 Feb 2025

Contributed by Lukas

In this episode, we sit down with Garrett Gunderson to explore the myths and misconceptions that often hold people back when it comes to money and fin...

BTB116: Building a Nonfiction Book Marketing Plan – Strategies Shared with Dr. Scott J. Vrzal

17 Feb 2025

Contributed by Lukas

Today we're doing something a bit different from our usual episodes. Throughout the week, I have conversations with many authors, and I thought i...

BTB115: Lessons Learned with Brad Stulberg: Marketed 2 Bestselling Books and Over 100,000 Copies Sold

10 Feb 2025

Contributed by Lukas

In this episode, we dive into the world of book marketing with Brad Stulberg, bestselling author of Master of Change and The Practice of Groundedness....

BTB114: Master of Change | Brad Stulberg

03 Feb 2025

Contributed by Lukas

We’re kicking off 2025 by diving deep into powerful lessons on personal growth, embracing change, and building resilience, all inspired by Brad Stul...

BTB113: Mastering B2B SaaS Pricing: Niche Marketing, Content Strategy, and Harnessing Expertise for Business Growth with Ulrik Lehrskov-Schmidt

09 Dec 2024

Contributed by Lukas

We’re back with Ulrik Lehrskov-Schmidt, a leading expert in B2B SaaS pricing, who has worked with—and is the go-to pricing partner for—some of t...

BTB112: The Pricing Roadmap | Ulrik Lehrskov-Schmidt

02 Dec 2024

Contributed by Lukas

Today, we’re joined by Ulrik Lehrskov-Schmidt, a leading expert in B2B SaaS pricing, who has worked with—and is the preferred pricing partner of—...

BTB111: Nir Eyal on Self-Publishing, Email Lists, and Organic Growth: Building an Audience and Marketing Strategies for Authors

25 Nov 2024

Contributed by Lukas

In this episode, we're back with Nir Eyal, speaker, behavioral design expert, and bestselling author of Hooked and Indistractable. Nir takes us t...

BTB110: Hooked | Nir Eyal

18 Nov 2024

Contributed by Lukas

In this episode, we welcome Nir Eyal, a renowned author, speaker, and expert in the field of behavioral design. His curiosity about how people form ha...

BTB109: Growing 2 Million+ Followers: LinkedIn Content Creation and Marketing Strategies for Real Engagement with Award-winning AI and Automation Expert Pascal Bornet

11 Nov 2024

Contributed by Lukas

In this episode, Pascal Bornet, award-winning AI and automation expert, keynote speaker, influencer, and best-selling author, shares how he became suc...

BTB108: Irreplaceable | Thriving in an AI-Driven World with Pascal Bornet

04 Nov 2024

Contributed by Lukas

Today, we’re diving into the captivating world where humanity meets artificial intelligence with award-winning AI & Automation Expert, Keynote S...

BTB107: What is a Successful Book Funnel and what does it look like with Smart Author Media founder Chris Benetti

21 Oct 2024

Contributed by Lukas

In this episode, we’re back with Chris Benetti, founder of Smart Author Media and host of the Smart Author podcast, for a deep dive into book market...

BTB106: Converting Readers Into Clients with Smart Author Media founder Chris Benetti

14 Oct 2024

Contributed by Lukas

In this episode, we’re thrilled to welcome Chris Benetti, founder of Smart Author Media and host of the Smart Author podcast, who has sold over 40,0...

BTB105: Before The Bestseller | Friday Sessions: Insights on Amazon Ads, Systematized Book Marketing, and Influencer Connections

07 Oct 2024

Contributed by Lukas

We’re back with another episode of our Friday Sessions featuring Laura Russom, Director of Author Success. Today, we have the pleasure of introducin...

BTB104: Before The Bestseller | Friday Sessions: From Gathering Amazon Reviews to Building Author Communities

30 Sep 2024

Contributed by Lukas

Today, we’re featuring a special episode from one of our Friday Sessions with Laura Russom, our Director of Author Success to share valuable insight...

BTB103: Sourdough Success: Elaine Boddy’s Path from Food Blogger to Published Author—Mastering Sourdough, Navigating the Editing Process, and Authentic Community Engagement

23 Sep 2024

Contributed by Lukas

Today we welcome Elaine Boddy, a UK-based author renowned for her expertise in sourdough baking, having authored three books: Whole Grain Sourdough at...

BTB102: From the Wall Street Journal Discontinuation to Success Magazine's New Ecosystem, Sales Metrics, and Future Trends with Michael Drew—Author, Speaker, CEO, and Marketing and Promotion Expert

16 Sep 2024

Contributed by Lukas

This week, we welcome back Michael Drew to our show. He is a seasoned expert on book lists and is known for his deep knowledge and insights into the w...

BTB101: Laura Russom on Pre-Launch Planning, Target Audience, Book Cover Design, Content Creation, Niche Influencers, and AI Tools

09 Sep 2024

Contributed by Lukas

In today’s episode, we are joined by Laura Russom, from our team in Advanced Amazon Ads. Laura brings a wealth of experience from her previous role ...

BTB100: AJ Crabill on Early Endorsements, Coaching, and Conference Deals to Amplify Book Impact and Audience Engagement

02 Sep 2024

Contributed by Lukas

We’re back with AJ Crabill, author of Great on Their Behalf: Why School Boards Fail, How Yours Can Become Effective,as we dive into the book marketi...

BTB99: Great On Their Behalf | AJ Crabill

26 Aug 2024

Contributed by Lukas

In this episode, we’re thrilled to chat with AJ as we uncover his book,Great on Their Behalf: Why School Boards Fail, How Yours Can Become Effective...

BTB98: Get Out of Your Head | Brian Sachetta on Anxiety, Media Impact, Lead Magnets and Effective Book Marketing

19 Aug 2024

Contributed by Lukas

Today’s episode features an interview with Brian Sachetta, author of Get Out of Your Head. We explore Brian’s personal journey with anxiety and th...

BTB97: Insights from Areté’s 50,000-copy milestone in just 6 months with Brian Johnson

12 Aug 2024

Contributed by Lukas

In this episode, we delve into the success of Areté: Activate Your Heroic Potential, which has sold 50,000 copies within just six months. We touch on...

BTB96: Areté: Activate Your Heroic Potential | Brian Johnson

05 Aug 2024

Contributed by Lukas

We dive into the world of Brian Johnson, Founder & CEO of Heroic Public Benefit Corporation and author of Areté: Activate Your Heroic Potential. ...

BTB95: A Year Without The Grocery Store: Karen Morris on publishing, reviews, and marketing

29 Jul 2024

Contributed by Lukas

In today’s episode, I have the pleasure of speaking with Karen Morris, author of A Year Without The Grocery Store. This engaging short read explores...

BTB94: Radical Candor: In-depth exploration into Kim Scott’s book promotion and writing process

22 Jul 2024

Contributed by Lukas

If you're in the business world, there’s a good chance that you’ve heard of the book Radical Candor by Kim Scott. She’s also the writer beh...

BTB93: Banned Book Club: Ryan Estrada’s graphic novel journey and success with multiple demographics and post-viral book marketing

15 Jul 2024

Contributed by Lukas

On this week’s episode, we welcome Ryan Estrada, an artist, author, and adventurer who co-wrote the Banned Book Club, a fascinating graphic novel de...

BTB92: PR Pitfalls and Triumphs with Book Publicist Master Scott Lorenz

06 May 2024

Contributed by Lukas

Our guest for today is a good friend of mine, Scott Lorenz, with an amazing history and expertise as a book publicist. Scott also serves as the Presid...

BTB91: Bestseller formula and continuing success with Michael Drew - Marketing Expert, Promotion Specialist, Author, Speaker and Coach

29 Apr 2024

Contributed by Lukas

In today's episode we welcome back Michael Drew a close friend of mine and a significantly towering figure in the realm of publishing, with a ric...

BTB90: Book Marketing Mastery with Laura Briggs - Before The Bestseller Co-host and COO

15 Apr 2024

Contributed by Lukas

We explore the extensive and varied experiences of soon-to-be Dr. Laura Briggs with her background in business administration. Her 10 years of experie...

BTB89: Navigating the freelance landscape with Laura Briggs, COO and Co-Host on Before The Bestseller

08 Apr 2024

Contributed by Lukas

In this episode, we welcome Laura Briggs, a dynamic figure empowering the freelance generation. Laura has been crucial in assisting independent contra...

BTB88: Over 250,000 copies sold with Michael Lennington and The 12 Week Year impact

11 Mar 2024

Contributed by Lukas

In the latest second episode featuring Michael Lennington, the brilliant mind and esteemed author of The 12 Week Year. Join us as we dive into a fasci...

BTB87: The 12 Week Year | Michael Lennington

04 Mar 2024

Contributed by Lukas

Today, we're thrilled to welcome our new co-host and COO, Laura Briggs, alongside our esteemed guest, Michael Lennington, co-author of the ground...

BTB86: 100k Followers: TikTok Quality Content and Book Promotion with Colton Dubell

22 Jan 2024

Contributed by Lukas

In this episode, we explore the dynamic world of TikTok as a powerful tool for book promotion as I have recently become obsessed with this fascinating...

BTB85: Blueprint for Podcasting Success with the Top 100 Podcast Strategist Chris Jordan

15 Jan 2024

Contributed by Lukas

Chris was kind enough to grace us with his presence again, delving into the captivating domain of podcasting during this episode. If you're an au...

BTB84: Working behind the scenes with Lewis Howes, Daymond John, Dr. Benjamin Hardy - Chris Jordan

08 Jan 2024

Contributed by Lukas

Today's featured episode spotlights a valued colleague turned close friend, Chris Jordan. While Chris may not be a widely recognized name right n...

BTB83: Over 200,000 copies sold with 5,000+ Amazon ratings in just 1 year with Joseph Nguyen

11 Dec 2023

Contributed by Lukas

We are delighted to welcome Joseph back to the show today. He joined us previously to talk about his book, 'Don’t Believe Everything You Think,...

BTB82: Don't Believe Everything You Think | Joseph Nguyen

04 Dec 2023

Contributed by Lukas

Today's featured guest is the author behind "Don’t Believe Everything You Think," a literary work that has garnered over five thousan...

BTB81: Navigating the New York Times List Criteria with Leading Book Marketer Michael Drew

13 Nov 2023

Contributed by Lukas

In this episode, our spotlight is on the coveted New York Times list and the intricate process of securing a spot. Drawing from his wealth of experien...

BTB80: Behind the Scenes of Bestselling Books: Expertise from Michael Drew, Leading Book Marketer

06 Nov 2023

Contributed by Lukas

Today's guest is Michael Drew, and I've invited him not only because he's an author, but rather due to his extensive work with some of ...

BTB79: Dr. Michael Rucker’s Marketing Craft -- Selling over 10,000 copies with journalist engagement and book publishing deals

09 Oct 2023

Contributed by Lukas

In this episode, we welcome back Dr. Michael Rucker, an accomplished author, to share his insights into the remarkable success of his book, which has ...

BTB78: The Fun Habit | Michael Rucker, Ph.D.

02 Oct 2023

Contributed by Lukas

Michael Rucker is an organizational psychologist, behavioral scientist, a charter member of the International Positive Psychology Association, and cur...

BTB77: Unlocking the Power of Goodreads: A Deep Dive for Authors with Steve Sarner, Former VP of Sales at Goodreads

25 Sep 2023

Contributed by Lukas

In our previous episode, Steve gave us invaluable insights into the integration between Amazon and Goodreads. In this episode, our focus is exclusivel...

Let's get Alex Hormozi on the show!

20 Sep 2023

Contributed by Lukas

Thank you for being a listener - we're closing in on 200 loyal listeners of the show and I want to bring on bigger and bigger authors to give the...

BTB76: Steve Sarner, Former VP of Sales at Goodreads, on Amazon's acquisition of Goodreads

18 Sep 2023

Contributed by Lukas

In this episode, my friend, Steve Sarner, a former vice president and one of Goodreads' original users who supervised sales and marketing in addi...

BTB75: Getting Doctors to recommend her book with Dr. Katrina Ubell (10,000+ copies sold)

11 Sep 2023

Contributed by Lukas

Dr. Katrina Ubell is back to talk about how she got her book in the hands of gatekeepers and organically expanded it. About a handful, a very small n...

BTB74: How To Lose Weight for the Last Time | Katrina Ubell, MD

04 Sep 2023

Contributed by Lukas

Dr. Katrina Ubell is a Master Certified Life and Weight Loss Coach who struggled with her own weight for decades before finding a permanent solution. ...

BTB73: Using masterminds to sell books and an effective press release with Anna David

10 Jul 2023

Contributed by Lukas

In the previous episode, Anna highlighted her book marketing and publishing tips for authors; in this episode, she talks about why she wrote On Good A...

BTB72: On Good Authority | Anna David

03 Jul 2023

Contributed by Lukas

Anna David is a NY Times Bestselling author of 8 books, founder of Legacy Launch Pad Publishing Company and has been featured on TED, Today Show, Good...

BTB71: Susan Friedmann, CSP | Author Marketing Mentor shares her expertise in publishing and marketing

26 Jun 2023

Contributed by Lukas

Susan Friedmann is an international best-selling author whose debut book sold over 500,000 copies. She also founded Aviva Publishing which came when s...

BTB70: John Strelecky--author who sold 8 million copies of his books--shares his marketing strategy

12 Jun 2023

Contributed by Lukas

In this episode, we have the seasoned author of 20 years, John Strelecky, come back on the podcast to share his strategy in customizing his approach o...