Before The Bestseller

BTB144: Brendan Kane on Giving Away 100,000 Books, Smarter Funnels, and Launching on His Terms

07 Jul 2025

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It’s our pleasure to welcome back Brendan Kane, bestselling author of 1 Million Followers, Hook Point, and now The Guide to Going Viral. Brendan has worked with some of the biggest names in entertainment and business, including Taylor Swift, Rihanna, Katie Couric, MTV, Paramount, and IKEA. But his strategies aren’t just for celebrities or major companies. He’s also helped everyday creators, entrepreneurs, and authors grow real audiences from the ground up, including those starting with no social media presence at all. Brendan is back with us again for a breakdown of the strategy behind his newest book and what it really takes to build lasting influence.In this episode, Brendan takes us behind the scenes of his latest book launch, offering a masterclass in unconventional strategies for lasting impact. He discusses why he chose a self-publishing route, the value of giving away over 100,000 copies to build trust and readership, and the lessons he’s learned from experimenting with pricing and marketing funnels. Beyond the tactics, Brendan dives into the mindset of a creator who’s constantly evolving, sharing the challenges, failures, and pivot points that come with a viral strategy. He’s not just changing how books are marketed; he’s quietly rewriting the playbook.—You can listen to Brendan’s first episode on his book One Million Followers here: https://bit.ly/3TRMVKk Learn more about the book here: https://a.co/d/etY0dLkYou can also go to hookpoint.com/alex to get a free PDF of the book to check it out. Make sure to check out Brendan’s website and sign up to his newsletter here: www.hookpoint.com— Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at [email protected]

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Before The Bestseller

BTB144: Brendan Kane on Giving Away 100,000 Books, Smarter Funnels, and Launching on His Terms

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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