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Before the Launch with Brenna McGowan

Should You Reuse Pre-Launch Content?

19 Aug 2025

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Should you reuse pre-launch content in future launches?This week, I’m answering a great question from a listener who asked if you can reuse your pre-launch content for future launches. The short answer is yes, but the longer answer is: It depends on HOW you use it. In this episode, I share how to evaluate what’s working (and what’s not), how to tweak versus toss your content, and why the “silent lurkers” on your list may be your most valuable audience.In this episode, I cover:The #1 mistake people make when evaluating their pre-launch emailsThe simple change that helped one student double her click ratesWhy a lack of replies doesn’t mean an email failedHow shifting market trends (like AI!) demand new content anglesWhy asking buyers why they bought is your secret weapon🎯 Want to reuse your content like a strategist? Tune in now.Your Next Steps:Want to plan your next launch in seconds? Grab my free AI Launch Calendar🔹 Let’s work together! Book a strategy call🔹 Join the Behind the Launch Facebook Group🔹 Connect on InstagramThanks for Listening! If you enjoyed this episode, please help us share it by:⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

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