Before the Launch with Brenna McGowan
Episodes
Should You Put Prices on Your Website?
16 Dec 2025
Contributed by Lukas
You may have asked yourself, “Should I put my prices on my website?” And if you’ve ever worried that listing your price might scare people off, ...
Why Pain Point Marketing Isn’t Dead
09 Dec 2025
Contributed by Lukas
Pain Point Marketing Isn’t Dead—You Might Just Be Talking to the Wrong PersonIs pain point marketing really “dead”?(Spoiler: it’s not.)In th...
How to Pre-Launch During the Holidays
02 Dec 2025
Contributed by Lukas
What do you do if your pre-launch overlaps with the holidays? In this episode, I’m sharing how to show up strategically (and sanely!) when everyone ...
How to Create Desire That Calls In Buyers
25 Nov 2025
Contributed by Lukas
What is Anticipation Marketing® – and why do you need to start using it in your marketing? In this episode, I’m breaking down the four components...
What Makes Your Copy Resonate With Your Audience (or Not)
18 Nov 2025
Contributed by Lukas
The one piece of advice I give again and again when editing copy for my clients and students: You need more specificity. And while AI can churn out de...
Why I Started My Business at 40 (and What Botox Had to Do With It)
11 Nov 2025
Contributed by Lukas
What’s your why? I ask this in nearly every pre-launch conversation, but today, I’m flipping the script and sharing my story. From feeling st...
Why I Skip Black Friday (and You Can Too)
04 Nov 2025
Contributed by Lukas
It’s that time of year when everyone’s talking Black Friday—but do YOU actually want to run a sale?In this episode, I’m giving you a permissio...
How Price Positioning Impacts Your Sales
28 Oct 2025
Contributed by Lukas
How Price Positioning Impacts Your SalesWhat if your pricing is silently guiding people away from the offer you actually want them to buy?In this epis...
What If You Only Have 2 Weeks to Pre-Launch?
21 Oct 2025
Contributed by Lukas
What To Do When You Only Have A Short Window for a Pre-LaunchEver feel like you're way behind on prepping for your launch? You're not alone. I recentl...
What I’ll Do Differently in My Next Launch
14 Oct 2025
Contributed by Lukas
In this episode, I share what worked (and what didn’t) in my most recent Pre-Launch Plan Program launch.You’ll hear:Why “multiple entry points”...
4 Sales Call Mistakes I’ll Never Make Again
07 Oct 2025
Contributed by Lukas
I’m keeping it real this week with a behind-the-scenes look at a sales call I completely fumbled during my last launch. Even as someone who's done a...
3 Must-Know Launch Trends in Today’s Market
30 Sep 2025
Contributed by Lukas
In this episode, I sit down with the brilliant Emily Reagan to unpack the three must-know launch trends we’re seeing in today’s shifting market—...
The DM Strategy That Increased My Launch Sales
23 Sep 2025
Contributed by Lukas
Are you afraid of being too pushy or “salesy” — and possibly missing out on sales?In this episode, I’m talking about the easiest way to increa...
Hearing “Too Expensive”? It Probably Has Nothing To Do With Your Price
16 Sep 2025
Contributed by Lukas
Have you ever wondered if you should drop your price on your course, program, or offer? This week, I’m diving into why launches don’t always ...
BONUS: How Steffeny Feld Sold Out Her Brand New Program
15 Sep 2025
Contributed by Lukas
I sat down with Steffeny Feld, a therapist and copywriter who supports fellow therapists in designing and marketing VIP-style intensives. She joined t...
BONUS: How Laura Belgray Pre-Sold 80% of Her Mastermind Spots In Pre-Launch
12 Sep 2025
Contributed by Lukas
Ever wondered if you could sell out a program without a big launch, fancy sales page, or a single ad? In this episode, I chat with my hilarious and br...
Why You Should Sell Before You Launch
09 Sep 2025
Contributed by Lukas
What do Taylor Swift, Alex Hormozi, and blockbuster movies have in common? They all master the art of pre-launching—and in today’s episode, I’m ...
The Copy You Have to Write Before You Launch
02 Sep 2025
Contributed by Lukas
If you’re skipping straight to your sales page or cranking out launch emails, you have to listen to this first! In this episode, I’m breaking...
This is Where AI Gets Launches Wrong
26 Aug 2025
Contributed by Lukas
Why You Shouldn’t Trust AI with Your Launch Strategy (Even If It Sounds Convincing)In this episode, I get into the real reason why putting your laun...
Should You Reuse Pre-Launch Content?
19 Aug 2025
Contributed by Lukas
Should you reuse pre-launch content in future launches?This week, I’m answering a great question from a listener who asked if you can reuse your pre...
The #1 Reason Launches Feel So Draining
12 Aug 2025
Contributed by Lukas
Let’s be real—burnout and launching are often synonymous. Which is why in this episode, I’m answering a great question from my Facebook group: H...
How to Plan Your Pre-Launch Podcast Episodes
05 Aug 2025
Contributed by Lukas
In this episode, I’m answering a listener's question about podcasting during pre-launch: what to talk about, when to pitch, and how to make it all c...
When to Launch After an Event (Like a Summit)
29 Jul 2025
Contributed by Lukas
Should You Launch Right After Your Event? It Depends…Ever wondered if you should pitch right after your summit, challenge, or bundle? I get this que...
Why Creating More Content is Easier Than Creating Less
22 Jul 2025
Contributed by Lukas
In this episode, I’m sharing a surprising discovery: How I started posting to Instagram 5x a week and my content production actually became easier!&...
Are Your Emails Too Long?
15 Jul 2025
Contributed by Lukas
A question I get all the time? “How long should my emails be?” Hint: You don't need to write shorter emails, but you do need to write tighter...
The Waitlist Mistake Most Entrepreneurs Make
08 Jul 2025
Contributed by Lukas
In this episode, I’m diving into a spicy topic—why I don’t believe in waitlists during a pre-launch for most. Waitlists might seem like a smart ...
The Step-by-Step 6-Week Pre-Launch Plan Your Next Launch Needs
01 Jul 2025
Contributed by Lukas
In this episode, I’m breaking down what actually goes into a pre-launch and how to structure the weeks leading up to your launch.I’m giving you th...
What Is a Pre-Launch, Really? (And Why It Matters More Than You Think)
01 Jul 2025
Contributed by Lukas
In this episode of Before the Launch, I’m diving into the most misunderstood part of launching—yep, the pre-launch.I break down exactly what a pre...
What to Say Before You Start Selling
26 Jun 2025
Contributed by Lukas
The One Phase You're Probably Skipping in Your Launch StrategyLet’s be real for a moment: most online business owners rush from warm-up content stra...