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Before the Launch with Brenna McGowan

Why I Skip Black Friday (and You Can Too)

04 Nov 2025

Description

It’s that time of year when everyone’s talking Black Friday—but do YOU actually want to run a sale?In this episode, I’m giving you a permission slip to rethink the rush, get honest about your business model, and plan from a place of strategy.Whether you’ve had big success in the past or you’re tempted to wing something last-minute, this episode will help you pause, assess, and decide what actually makes sense for you.In this episode, I chat about:Why I haven’t run a Black Friday sale (and why I don’t plan on it)What to consider before you slap together a last-minute BF saleHow to avoid resentment pricing and holiday stressWhat makes Black Friday offers actually work—and when they flopHow to build anticipation (and not just throw an offer out there)🎧 Listen now for a different take on Black Friday planning.Your Next Steps:Want to plan your next launch in seconds? Grab my free AI Launch Calendar🔹 Let’s work together! Book a strategy call🔹 Join the Behind the Launch Facebook Group🔹 Connect on InstagramThanks for Listening! If you enjoyed this episode, please help us share it by:⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

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