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Before the Launch with Brenna McGowan

Hearing “Too Expensive”? It Probably Has Nothing To Do With Your Price

16 Sep 2025

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Have you ever wondered if you should drop your price on your course, program, or offer? This week, I’m diving into why launches don’t always meet our expectations and why “lower your price” isn’t always the best next move. I’m breaking down a real-life launch story and sharing my honest take on what to do instead of creating another lower-ticket offer.Here’s what you’ll hear:Why you might be hearing “lower your price” and what to do instead What a waitlist really tells you (and what it doesn’t)The truth about price objections—even at $7When a lower offer makes sense—and when it just distracts youThe #1 thing to fix before you even think about launching again🎧 Listen now—especially if your last launch left you second-guessing everything.✨ Want support with your launch messaging? Join the Pre-Launch Plan Program – doors open September 17, 2025! Only 20 spots available! Your Next Steps:Want to plan your next launch in seconds? Grab my free AI Launch Calendar🔹 Let’s work together! Book a strategy call🔹 Join the Behind the Launch Facebook Group🔹 Connect on InstagramThanks for Listening! If you enjoyed this episode, please help us share it by:⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

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