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Before the Launch with Brenna McGowan

Why Pain Point Marketing Isn’t Dead

09 Dec 2025

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Pain Point Marketing Isn’t Dead—You Might Just Be Talking to the Wrong PersonIs pain point marketing really “dead”?(Spoiler: it’s not.)In this episode, I’m pushing back on the hot-take that talking about pain is “manipulative” or “over.” I’m walking you through how to use pain ethically, empathetically, and strategically so your best-fit buyers feel seen, not shamed.We cover:Why “pain point marketing is dead” keeps trending (and what’s actually broken)What empathy-first pain point marketing looks like (no knife-twisting required)A quick tour of the 5 classic awareness levels, plus my extra “situation aware” stage that will change the way you see your ideal client How even “fun” or hobby offers still have real (sometimes hidden) pain points behind themWhy opening story loops without solving them right away can slyly boost your conversionsThe dangerous trap of speaking to ambivalent buyers instead of the motivated onesHow to zero in on the pain your perfect-fit client already knows they’re in, and is ready to solve🎯 If you’ve been scared to talk about pain (or worried you’ll sound sleazy), this episode will help you reframe how you think about i👉 Listen now so you can start speaking to the right person, at the right awareness level, in the right way.Your Next Steps:Want to plan your next launch in seconds? Grab my free AI Launch Calendar🔹 Let’s work together! Book a strategy call🔹 Join the Behind the Launch Facebook Group🔹 Connect on InstagramThanks for Listening! If you enjoyed this episode, please help us share it by:⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!

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