#12: Sahra Al-Dujaili from TikTok on Platform's Impact on Brands, E-commerce & Marketing

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Powerful conversations, leadership stories. Let's talk e-commerce!In this enlightening podcast episode, prepare to be captivated by the engaging conversation with Sahra Al-Dujaili, Head of Brand Partnerships Retail, E-commerce & Marketplace at TikTok.Sahra takes us on a journey through TikTok's incredible transformation into a dynamic marketing force, showcasing its profound impact on brands. Discover TikTok's fusion of entertainment and commerce, crafting a seamless journey from discovery to purchase and beyond.Discover how to accelerate growth, reach more people, and drive results for your brand with TikTok's digital marketing resources, as Sahra elaborates on how the platform serves a multitude of brand goals, spanning from brand building to performance marketing.Unlock valuable takeaways for businesses eager to make their presence felt on TikTok. Experience the captivating phenomenon of user-generated content and community-driven recommendations on TikTok. Delve into the pivotal role of community and subcultures on TikTok, and uncover how brands can authentically engage with these diverse communities.Feeling intrigued? Join the conversation and explore the ever-evolving landscape of digital commerce through the expert lens of an e-commerce trailblazer. The core message is clear: there's a significant opportunity awaiting every business on TikTok.Don't forget to hit that subscribe button and join us on our social media platforms, as we're gearing up to deliver a fresh wave of content specially crafted for you!■ Linkedin■ Instagram■ Facebook■ Twitter■ EGN portalThe timetable:(00:00:00) Introduction and Background(02:54:00) TikTok's Evolution, Focus, and Impact(08:58:00) Mastering TikTok: A Test-and-Learn Mindset(12:29:00) Visual Discovery(19:47:00) TikTok's Impact on Branding: Authenticity in Action(24:18:00) Cracking the ROI Code: From Online to Offline Sales(26:16:00) Community-Driven Recommendations(31:56:00) Takeaways for Small Businesses(33:54:00) Closing Remarks

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