#13: Pia Schörner from BMW on Driving Innovation, Metaverse & Digital Transformation

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Powerful conversations, leadership stories. Let's talk e-commerce!In this podcast episode, join Efe von Thenen as he sits down with Pia Schörner, Head of Digital Content Creation & BMW Metaverse at BMW GroupDive into BMW's innovative approach and its seamless adaptation to the evolving digital landscape. Learn how BMW maintains its premium identity while embracing innovation, fostering collaboration, and instilling trust and confidence in its customers. Explore BMW's visionary approach to the future customer journey, from catering to Generation Z and Generation Alpha to the mind-blowing potential of the metaverse, where virtual experiences take center stage. Virtual test drives and owning virtual cars alongside physical ones? It's all part of the experience! But that's not all. Learn more about navigating the challenges of aligning teams in a large corporation, concerns regarding sustainability within the tech industry, and the importance of transformation for businesses of all sizes.Don't miss out on this exclusive peek into BMW's forward-thinking strategies and its commitment to serving the changing expectations of future generations.Subscribe to our channel and hit that notification bell to stay updated with more thought-provoking content!Find out more on:■ Linkedin■ Instagram ■ Facebook ■ TwitterThe timetable:(00:00:00) Intro(00:01:20) Pia's Career, Role and Team(00:08:26) Balancing Innovation and BMW's Iconic Brand(00:10:02) BMW's Vision for the Customer Journey(00:14:09) The Role of the Metaverse(00:17:46) Targeting Generation Z and Alpha(00:20:12) Technological Transformations and Sustainability(00:28:54) Smaller Businesses and Emerging Tech(00:33:06) Ongoing Disruption and Transformative Times(00:36:13) Aligning Teams in a Large Corporation(00:39:33) Closing Remarks

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