#23: Jörg Heinemann, Innovation Evangelist at OTTO, on exploring social commerce

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, we’re thrilled to have Jörg Heinemann, an Innovation Evangelist from OTTO, who brings extensive insights into the evolution and future of live shopping and social commerce.Discover the core components that make a live shopping feed successful and how OTTO has pioneered these initiatives through innovative approaches.Learn about OTTO’s journey in integrating social commerce into their platform, including the challenges and breakthroughs in technology and strategy.Furthermore, explore tips on how businesses of all sizes can adapt to and thrive in the evolving landscape of digital commerce.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ Linkedin■ Instagram■ Facebook■ TwitterChapters:(00:00:00) Introduction(00:02:04) Jörg's Background and Role at OTTO(00:04:34) The Resonance of Social Commerce(00:06:30) Evolution of Live Shopping at OTTO(00:07:50) OTTO's Platform for Live Shopping(00:09:15) Overcoming Challenges in Live Shopping(00:12:07) From Innovation to Retail Media Product(00:12:38) Global Live Shopping Platforms(00:15:22) Major Shifts in E-Commerce and Social Commerce(00:18:02) Core Components of Successful Life Shopping Feed(00:21:43) European Expansion of Social Commerce Platforms(00:23:44) Learning from Live Shopping Experiences(00:25:57) Practical Tips for Implementing Live Shopping(00:28:09) The Future of Small and Large Businesses in Social Commerce(00:34:05) The Role of Search Engine in E-Commerce(00:36:48) The Role of AI in E-commerce(00:38:10) Future Trends in AI and Customer Service(00:45:00) Future of Entertainment(00:50:23) The Future of Immersive Commerce(00:54:06) Conclusion

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