#25: Caroline Renée Kroll, CEO and Co-Founder of Nø Cosmetics, on building a conscious beauty brand and being on a Forbes 30 Under 30 list

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode, your host Efe von Thenen sits down with Caroline Renée Kroll, the CEO and Co-Founder of Nø Cosmetics, a rising conscious beauty brand. Listen to Caroline’s journey from her student years to becoming a Forbes 30 Under 30 Europe honoree. She discusses the story behind Nø Cosmetics and its mission to create affordable, and high-quality skincare products. Caroline talks about how her background influenced her entrepreneurial path and the challenges and successes of launching a beauty brand at a young age.Delve into Nø Cosmetics’ marketing strategies, including their use of social media and traditional channels. Caroline explains the brand’s unique approach to sustainability, inclusivity, and transparency, and offers tips for aspiring entrepreneurs about career and on dealing with imposter syndrome.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ Linkedin■ Instagram■ Facebook■ TwitterChapters:(00:00:00) Introduction(00:01:55) Caroline's Background(00:04:18) Founding No Cosmetics(00:05:31) Brand Philosophy(00:07:42) Product Range(00: 10:03) Role of Drugstores(00:12:48) Expanding to Other Retailers(00:14:33) Impact of the Pandemic(00:15:09) Sales Channels and Revenue(00:17:00) E-commerce Challenges(00:17:42) Differences in Customer Behavior(00:18:15) E-commerce Mistakes(00:19:23) Building the Online Shop(00:19:57) Marketing Strategies(00:20:34) Social Media Presence(00:21:49) Advertising Channels(00:22:23) Live Shopping Concept(00:23:25) Importance of Physical Presence(00:23:59) Handling Competition(00:25:10) Target Audience(00:26:12) Favorite Products(00:27:38) Black Friday Strategy(00:29:56) Consumer Expectations and Trends(00:31:18) Commitment to Vegan Products(00:32:27) Impact of Asian E-commerce Giants(00:34:07) Scalability of Business Model(00:35:09) International Expansion Plans(00:36:54) Mistakes and Lessons Learned(00:38:26) Celebrating Failures(00:39:56) Tips for Entrepreneurs(00:43:00) Dealing with Impostor Syndrome(00:46:17) Influence of Social Media(00:47:26) Transparency and Failures(00:48:58) Handling Criticism, Authenticity and Growth(00:52:05) Conclusion

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