#28: Inga Bohn, Head of Brand and Customer Centricity at Amorelie, on breaking taboos and revolutionizing adult industry

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.Join us for an enlightening episode of the EGN Podcast with your host, Efe von Thenen with our special guest, Inga Bohn, Head of Brand and Customer Centricity at Amorelie, offers a behind-the-scenes look at the brand's innovative approach to intimacy, pioneering marketing strategies, and the creation of an inclusive community.In this episode, Inga shares her journey from strategy consulting to leading a groundbreaking brand. Discover how Amorelie revolutionized the sex toy market with a unique and inclusive approach, and learn about the challenges and successes they faced, including dealing with censorship and shifting societal norms.We also explore Amorelie's comprehensive marketing mix, from digital and mass media to offline experiences and brand partnerships, highlighting the importance of connecting with the lifestyles of their audience. Inga emphasizes the significance of customer feedback, flexibility, and creativity in driving a successful brand.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ Linkedin■ Instagram■ Facebook■ TwitterChapters:(00:00:00) Introduction(00:00:51) Guest Introduction(00:02:11) Inga's Career Journey(00:03:58) Joining Amorelie and Overcoming Challenges in the Sex Toy Industry(00:08:01) Market Insights and Competition(00:11:16) Milestones, Brand Repositioning and Innovations(00:13:58) Amorelie's Mission(00:14:40) Censorship and Marketing Challenges(00:16:52) Marketing Campaigns of Amorelie(00:20:25) Customer Insights(00:22:20) Amorelie's Report Insights(00:24:51) Customer Demographics(00:27:37) Customer Journey and Touchpoints(00:30:50) Educational Content and Brand Marketing (00:35:13) Brand Partnerships and Lessons Learned(00:37:28) Engaging with Younger Generations(00:41:10) Amorelie's Podcast and Importance of Employee's(00:42:50) Amorelie Community(00:43:48) Sales Channels and Marketplace Presence(00:49:01) Offline Marketing and Festival Activations(00:50:39) Partnerships with Brand Ambassadors(00:54:38) Upcoming Projects and Campaigns(00:55:43) Tips for E-commerce Brands(00:58:22) Conclusion

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