#33: Matthias Dietrich, Founder & CEO of foobar Agency, on unlocking success in e-commerce

Welcome to the E-commerce Germany News Podcast powered by the ⁠E-commerce Berlin Expo⁠. In this episode of the EGN Podcast, hosted by Efe von Thenen, we have an insightful conversation with Matthias Dietrich, the Founder & CEO of foobar Agency. Matthias shares his extensive journey from a software engineer to the leader of foobar Agency, a digital consultancy specializing in crafting technical e-commerce solutions for upper midsize companies and enterprises. Throughout the episode, Matthias and Efe explore the critical role of e-commerce technology in modern business strategy. They discuss the shift towards headless and composable commerce, the challenges brands face in adopting these technologies, and how to overcome common pitfalls. Matthias offers practical advice on how businesses can future-proof their operations by embracing a more agile and customer-centric approach. The discussion also touches on the evolving customer journey, the influence of platforms like TikTok and Pinterest, and the importance of integrating AI to enhance user experience. Whether you're a business leader, a tech enthusiast, or simply curious about the future of e-commerce, this episode is packed with valuable insights. 🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more: ■ ⁠Linkedin⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠Chapters: (00:00:00) Introduction(00:02:36) From Software Engineer to CEO(00:06:30) The Birth of foobar Agency(00:11:09) Navigating E-Commerce Technology: Why It Matters(00:11:54) foobar Agency’s Focus Areas(00:14:27) Expertise in Headless and Composable Commerce(00:18:43) Clarifying Headless vs. Composable Commerce(00:22:37) Performance Challenges in E-Commerce(00:25:35) Evolving Customer Journeys(00:28:50) Using AI for Personalized Shopping Experiences(00:32:22) Continuous Product Development in E-Commerce(00:34:11) The Future of Furniture Shopping(00:37:43) Inspiration-Based Shopping with Pinterest(00:38:48) Common Mistakes in Composable Commerce(00:41:07) When to Make the Move: How foobar Agency Can Help(00:43:09) Looking Ahead: Future Trends in E-Commerce(00:45:30) Conclusion: Key Takeaways from the Conversation

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