#34: Björn Ognibeni, Practical Visionary and Co-Founder, on rethinking China's e-commerce

Welcome to the E-commerce Germany News Podcast powered by the ⁠E-commerce Berlin Expo⁠.In this episode of the EGN Podcast, host Efe von Thenen, sits down with Björn Ognibeni, a ractical Visionary, CoFounder of ChinaBriefs.io & XRLab@MCM, to discuss how China's rapidly evolving digital ecosystem is shaping the future of global e-commerce. If you think you understand global e-commerce but haven’t looked closely at China, this episode will open your eyes to how the country’s innovations are disrupting markets around the world.Björn explains how Chinese companies like Shein, TEMU, and Alibaba are leading the way with agile, AI-powered business models that are redefining customer experiences, supply chains, and retail strategies. They are moving far beyond the traditional Western e-commerce model, where shopping is search-driven and focused on convenience. In contrast, China's discovery-driven e-commerce thrives on personalized content, social commerce, and gamification, providing an exciting and interactive shopping experience.Throughout the episode, Björn debunks several myths about China, including the misconception that Chinese products are only cheap. He highlights how China is becoming a major player in the luxury market, with platforms like Tmall's Luxury Pavilion offering high-end global brands such as Gucci and Balenciaga. Björn also stresses the importance of Western companies rethinking their approach to e-commerce, learning from China's speed of innovation, customer engagement strategies, and integrated AI-driven processes.This episode is packed with actionable insights for businesses looking to stay competitive in a rapidly changing digital landscape. Björn provides practical examples and advice on how Western businesses can adapt and evolve by incorporating elements of China's approach to e-commerce.To learn more about these game-changing strategies, be sure to check out Björn Ognibeni’s monthly workshops on digital transformation and e-commerce innovation, where he delves deeper into these topics.📌 Check out Björn’s workshops on Digital China and Rethinking E-Commerce: 🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]:(00:00:00) Introduction(00:03:13) Björn's Journey into Chinese Innovation(00:05:47) First Impressions of China(00:06:56) Technological Differences Between the West and China(00:08:52) China's Speed and Cultural Differences(00:12:01) Expansion of Asian Players into Western Markets(00:14:56) Growth Challenges for Chinese Companies(00:17:35) Impact of TEMU on the Global Market(00:20:11) Differences in Shopping Behavior Between China and the West(00:21:52) Discovery-Driven E-commerce(00:23:53) Evolution of E-commerce: From Search to Discovery(00:25:49) Live Shopping in China vs. the West(00:29:38) Adapting Chinese Models to Western Markets(00:30:16) AI in Chinese Supply Chains(00:33:32) Consumer to Manufacturer (C2M) Model(00:35:23) Supply Chain as a Service(00:36:43) Shein as the YouTube for Fashion(00:39:07) Differences Between Shein and TEMU(00:40:57) Pricing Strategies on TEMU(00:42:15) TEMU's Dynamic Pricing and Success Strategies(00:45:25) Manipulation and Dark Patterns in E-commerce(00:47:54) Regulatory Challenges for TEMU and Product Safety(00:49:43) High-End Chinese Products in the West(00:52:16) Luxury Products from China(00:53:34)  Lessons from China's E-commerce Innovations(00:54:54) Social Commerce and Collaborative Shopping(00:56:50) Customer Dialogue and E-commerce(00:58:05) Key Takeaways and Learnings from Chinese E-commerce(00:59:58) Conclusion and Closing RemarksFollow for more:■ ⁠Linkedin⁠■ ⁠Instagram⁠■ ⁠Facebook⁠■⁠ Twitter

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