#37: Miroslava Biresova from Kaufland Global Marketplace, on discovering the power of e-commerce marketplaces

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this episode of the EGN Podcast, host Efe von Thenen is joined by Miroslava Biresova, Operational Sales Team Lead for CZ/SK at Kaufland Global Marketplace, to explore the transformative role of online marketplaces in today’s retail landscape. With 44% of transactions in Germany occurring on these platforms, it’s essential for retailers to understand how to leverage them effectively. Miroslava shares valuable insights on why marketplaces are now crucial marketing channels, not just sales outlets.During the episode, Efe and Miroslava discuss why 8 out of 10 German consumers prefer marketplaces and how this trend is reshaping retail. They explore how Kaufland’s unique combination of physical retail stores and online presence creates a seamless shopping experience for customers. Miroslava offers practical tips for sellers on how to choose the right marketplace, optimize product listings, and use paid marketing to improve visibility and sales.The conversation also dives into the Central and Eastern European e-commerce market, looking at the trends and growth opportunities in these regions. Miroslava provides insights on how Kaufland is positioning itself to compete with well-established players like Allegro in Poland and how sellers can succeed in diverse markets by adapting to local customer behaviors.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]:(00:00:00) Introduction(00:01:36) Miroslava Biresova’s Background and Expertise(00:02:39) Evolution of Marketplaces and Consumer Preferences(00:06:10)  Kaufland’s Unique Approach: Retail + Online(00:13:58) Common Mistakes and Optimization Tips(00:18:13) Kaufland's Global Marketplace Additional Services(00:21:05) Popular Product Categories on Kaufland Global Marketplace(00:24:14) Social Commerce and Cultural Differences (00:30:25) Data Security and Brand Loyalty(00:31:50) Cultural Differences between Kaufland's Global Marketplaces(00:38:37) Benefits for Sellers on Kaufland Global Marketplace(00:40:14) Why Choose Kaufland Global Marketplace?(00:46:00) Success Stories Related to the Use of Kaufland Global Marketplace(00:51:14) Closing RemarksFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

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