Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo.In this insightful episode of the EGN Podcast, Efe von Thenen sits down with Stefan Suppra, Solutions Architecture Lead for Retail and Consumer Goods Germany from Amazon Web Services (AWS) to discuss how retail and e-commerce businesses are adapting to changing times and to uncover how technology is transforming retail and e-commerce. With AWS’s deep roots in Amazon's retail legacy, Stefan shares how this history influences the company’s approach to delivering cutting-edge solutions for e-commerce businesses.Stefan also shares real-world examples of how clients like OBI and Adidas are embracing digital transformation to stay agile in today's fast-paced market. From managing seasonal peaks to building personalized shopping experiences with AI and machine learning, AWS is playing a key role in driving the retail revolution.In addition, as data privacy and digital sovereignty become more critical, Stefan provides insights into AWS's compliance certifications and services designed to meet EU regulations, ensuring businesses can safely migrate to the cloud.Tune in for expert advice on cloud adoption, the strategic advantage of cloud technology, and practical tips for building teams that can navigate this rapidly changing landscape.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]:(00:00:00) Introduction(00:01:58) Meet Stefan Suppra: From Volkswagen Financial Services and Microsoft to AWS(00:06:10) Customer-Centric Company: AWS(00:09:42) Biggest Challenges in German Retail Today(00:13:10) How AWS Solves Real-World Problems(00:15:43) Customer Spotlight: Obi’s Spring Peak Challenges(00:18:38) Adidas’ Tech Transformation Story(00:21:02) Simplifying Compliance with AWS(00:23:49) Digital Sovereignty: What It Means & Why It Matters(00:25:40) Trends in Retail: Personalization, AI & Machine Learning(00:28:30) Generative AI: Transforming Retail Operations(00:31:05) Future Innovations: Augmented Reality & Smart Stores(00:33:15) Why Move to the Cloud Now?(00:36:45) How AWS Supports Business Transitions(00:38:50) Wrap-Up: How to Get in Touch with AWS(00:39:59) ConclusionFollow for more:■ Linkedin■ Instagram■ Facebook■ Twitter

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