Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.⁠How do you rebuild a company from the inside out, without cutting people, killing culture, or losing momentum? In this episode, host Janine Vanessa Heinrich sits down with Alexandra Szarmach, CHRO & Managing Director of flaconi, to unpack how she helped lead one of Germany’s biggest beauty retailers through a full cultural and operational turnaround.When Alexandra joined in 2023, flaconi was facing tough times: low morale, high turnover, unclear identity, and no profitability in sight. Today, the company is thriving, growing, united, and celebrated for a people-first culture built on transparency, trust, and real leadership alignment.Alexandra shares how flaconi rebuilt leadership foundations, redefined its values, brought teams back together after years of remote fragmentation, and launched a gamified culture program inspired by Harry Potter that employees genuinely love.From honest communication to data-driven HR, from regaining profitability to embracing AI to kill repetitive work, this is a masterclass in modern leadership.🟠 Interested in being a guest on our podcast? Reach out to us at [email protected] for more:■ ⁠YouTube⁠■ ⁠LinkedIn⁠■ ⁠Instagram⁠■ ⁠Facebook⁠■ ⁠Twitter⁠

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