#6: Julia Rittereiser from Kora Mikino on sustainability, profitability, and balancing the two in business

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/44VrMTw Powerful conversations, leadership stories. Let's talk e-commerce!  In the newest podcast episode, Efe Acunaz meets with Julia Rittereiser, the CEO and founder of Kora Mikino, a business that produces sustainable period underwear. Prior to starting her own business, Julia worked at Google and Mercedes-Benz. She left her job to start her own business because she had always wanted to be an entrepreneur but didn't have the courage until she had built up enough of it. She decided to start a business in the area of period underwear because she saw a gap in the market for a sustainable, convenient product.  Julia believes that sustainable businesses can be profitable and thrive, even in difficult circumstances. In this podcast episode, Julia discusses her journey as an entrepreneur, the challenges and successes she has faced while building her business and provides tips for others looking to start their own sustainable businesses.  But this is only the tip of the iceberg! - How do you balance the desire to be sustainable with the need to be profitable? - As a sustainable brand, are you even allowed to participate in Black Week and similar campaigns? - What is the importance of sustainability topic in today's e-commerce market & why sustainability needs transparency more than ever? - How can brands effectively communicate with potential customers about their sustainability practice? Listen to this episode of the EGN Podcast to find out all that & more!  Be sure to subscribe to our channel and follow our social media as we are now preparing more content just for you!■ Linkedin: https://www.linkedin.com/company/e-commerce-berlin-expo■ Instagram: https://www.instagram.com/ecommerce_berlin_expo/■ Facebook: https://www.facebook.com/ecommerceberlin■ Twitter: https://twitter.com/ecommerceberlin

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