Behind the Numbers: an EMARKETER Podcast
Episodes
Public Opinion on AI-Made Media: What’s Acceptable, What Crosses the Line | Behind the Numbers
08 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss how Americans view GenAI-made media, if the “AI concern gap” between AI experts and the general public wi...
How the New ESPN App Will Change TV Forever | Behind the Numbers
05 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss what will happen now that the new ESPN app has hit the market, if it can become the “default home” of spo...
Did Target Bet Right on Its New CEO? The To-Do List That Could Make or Break the Brand | Reimagining Retail
03 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss why investors wanted to bring in an outsider to right the ship, what’s most to blame for Target’s recent ...
The Other Social Platforms—Pinterest’s AI Push, Snap’s Attention Bet, and Reddit’s Bid for Ad Dollars | Behind the Numbers
02 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss Reddit’s most interesting recent development, if Snap’s emphasis on attention can help it bounce back, an...
The Ad Dollars & Attention Mismatch—The Big Screen Ad Spend Gap, YouTube’s CTV Edge, and More | Behind the Numbers
29 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss the biggest discrepancy by device with regards to where we spend our time versus how many ad dollars are aime...
The Unofficial Most Interesting Retailers List (August) | Reimagining Retail
27 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, Arielle Feger, Bec...
The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew Neisser | Behind the Numbers
25 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss what AI Overviews are doing to search behavior, some potential new business models for the internet, and how ...
What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs | Behind the Numbers
22 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for the future of digital in 2026 and beyond. Why br...
Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | Reimagining Retail
20 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss how to best decide who to partner with, the right conditions for a successful store-in-a-store relationship, ...
Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the Numbers
18 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss if the death of the Late Show is “the canary in the linear coal mine” and the biggest takeaways from the ...
How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind the Numbers
15 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss how the world’s largest online retailer is weathering tariffs so far, the biggest takeaway from Prime Day, ...
Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | Reimagining Retail
13 Aug 2025
Contributed by Lukas
In this podcast episode, we discuss the difference between a real miss vs. sparking conversation, if there is such a thing as bad press, and what bran...
Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The Banking & Payments Show
12 Aug 2025
Contributed by Lukas
In today’s episode, we talk about the promise and challenges financial media networks face in the burgeoning commerce media network landscape....
Meta’s Big Bets: Superintelligence, Gen Z on Instagram, and WhatsApp’s Ad Goldmine | Behind the Numbers
11 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss what to make of Meta’s ‘Superintelligence Labs’ unit, the unconventional ways young people are using In...
Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the Numbers
08 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss if Google is actually fending off the AI search competition, what its AI Overviews are doing to search behavi...
Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining Retail
06 Aug 2025
Contributed by Lukas
In this podcast episode, we discuss if ‘Summerween’ is here to stay, which retail shopping holiday is most likely to expand, and how all of this a...
X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers
04 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss why Ms. Yaccarino left X, the expectations for its advertising business in the short and long term, and how r...
Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers
01 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss how YouTube is ahead in the video streaming wars, if Netflix’s next wave of content can keep audiences’ a...
The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail
30 Jul 2025
Contributed by Lukas
On today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of July. Each month, our analysts Arielle...
The Missing Link in Omnichannel: How Authentic Brand Storytelling Drives Real Connection | Behind the Numbers
28 Jul 2025
Contributed by Lukas
On today’s podcast episode, we discuss what “authentic storytelling” looks like in practice, surprising findings about the authenticity levels b...
Retail Media and Social are Changing Search Marketing | Behind the Numbers
25 Jul 2025
Contributed by Lukas
On today’s podcast episode, we discuss how retail media is impacting traditional search marketing, and how marketers can best leverage themselves on...
Amazon Prime Day 2025 Explained: Trends, Analysis and Insights from the 4-Day Event | Reimagining Retail
23 Jul 2025
Contributed by Lukas
In this podcast episode, we discuss Amazon’s yearly discount sales drive, Prime Day, and how it morphed into a 4-day shopping spree, the number of s...
TikTok and Instagram’s Push Into Living Rooms | Behind the Numbers
21 Jul 2025
Contributed by Lukas
In today’s podcast episode, we explore the blurring of social media and streaming, focusing on how content from social media platforms like TikTok a...
Consumers Seek More Tactile Shopping Experiences | Behind the Numbers
18 Jul 2025
Contributed by Lukas
In this podcast episode, we discuss the importance of physical touchpoints for brands and explore what attracts younger generations to in-store shoppi...
2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail
16 Jul 2025
Contributed by Lukas
On today's podcast episode, we discuss the state of some of our 2025 predictions, including GenAI’s influence on business growth, the influence of C...
The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the Numbers
14 Jul 2025
Contributed by Lukas
On today’s podcast episode, we discuss the weight-loss drugs revolution: how they work, their efficacy, how they became so popular, and how they’r...
AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice University | Behind the Numbers
11 Jul 2025
Contributed by Lukas
On today’s podcast episode, we discuss the growing AI literacy gap, how to tell if your organization is ready for AI, and what not to do when it com...
Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail
09 Jul 2025
Contributed by Lukas
On today’s podcast episode, we discuss Every Man Jack’s performance vs. brand marketing priorities, the role of marketplaces for the company, and ...
AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The Banking & Payments Show
08 Jul 2025
Contributed by Lukas
In today’s episode, we talk about how AI has changed finserv’s approach to advertising and which areas of bank marketing will be affected the most...
AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers
07 Jul 2025
Contributed by Lukas
On today’s podcast episode, we discuss the second biggest digital ad player’s (Meta) vision for the future of ads, if it will lead to money saved ...
AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers
03 Jul 2025
Contributed by Lukas
On today’s podcast episode, we discuss what area of people's lives artificial general intelligence (AGI) will change the most, the argument for AI d...
What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail
02 Jul 2025
Contributed by Lukas
On today’s podcast episode, we discuss the ingredients of Walmart’s current recipe for success and the technology that’s most likely to propel t...
Artificial General Intelligence Explained: When Will AI Be Smarter Than Us? | Behind the Numbers
30 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss the various definitions of artificial general intelligence (AGI) and try to come up with the best one we can....
What If? Google Broke Itself Up, Online Shopping Stopped Growing, and Audio Ads Exploded | Behind the Numbers
27 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for 2025. What would happen if Google preemptively b...
The Unofficial Most Unexpected Retailer Campaigns in 2025 (June) | Reimagining Retail
25 Jun 2025
Contributed by Lukas
On today's podcast episode, we discuss our unofficial list of the most unexpected retailer campaigns this year. This month, our analysts Arielle Feger...
What If? OpenAI Acquires Snapchat, Starbucks Goes Crypto, and Paramount Cuts the Cord | Behind the Numbers
23 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for 2025. What would happen to the social media worl...
From Prime Time to Screen Time: How Our Attention Is Shifting | Behind the Numbers
20 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss the battle between linear TV and CTV, one mobile device metric that is going down, and a surprising finding a...
The Price of Politics: Taking A Stance Impacts Retailers' Bottom Lines with Dr. Marcus Collins of the University of Michigan | Reimagining Retail
18 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss how retailers are approaching their DEI initiatives under the current administration, the impact of staying q...
Summer Travel Will Look Different This Year. How So? | Behind the Numbers
16 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss how anti-US sentiment, live tourism, and tariffs are all shaping people’s 2025 summer travel plans. Join Se...
What Everyone Is Talking About at Cannes 2025 | Behind the Numbers
13 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss whether advertisers can still create powerful brand narratives in such a fragmented media universe, the best ...
No Store? No Problem. DTC Tricks for Selling the Unseen with Eyebuydirect's CEO | Reimagining Retail
11 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss how to get folks to buy something they can’t go and see in a store, how D2Cs should be thinking about gener...
Banks Are Failing Customers — Financial Life Stage Planning Is the Missing Link | The Banking & Payments Show
10 Jun 2025
Contributed by Lukas
In today’s episode, we talk about how to be both a product-led organization and a customer-centric one, what fintechs are doing that keeps them clos...
How Americans’ Feelings Towards AI Are Getting More Complicated—and the Revolt That’s Simmering | Behind the Numbers
09 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss how Americans’ feelings towards AI have changed this year, the gaps in concern between AI experts and the g...
Navigating Whiplash: How Real-Time Brand Lift Helps Advertisers Thrive in Uncertainty | Behind the Numbers
06 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss how advertisers have gone from navigating uncertainty to navigating whiplash, and how they can prioritize and...
Retail Pulse Check: Inventory Approaches, Price Moves, and What Q2 is Trying to Tell Us | Reimagining Retail
04 Jun 2025
Contributed by Lukas
On today’s podcast episode, we check in on how retailers’ financials are looking this year, different approaches to inventory, and what Q2 is tell...
Google Just Embedded an AI Chatbot into Search — But It Might Not Be Enough | Behind the Numbers
02 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss how Google embedding an AI chatbot into search changes things, why Anthropic’s Claude API could reshape sea...
GIFs Are Ads, and How People Interact With Them with Giphy | Behind the Numbers
30 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss where GIFs came from, how GIF user behavior changes, and which ones work best for brands. Join Senior Directo...
The Rise of Off-Site Retail Media Advertising | Behind the Numbers Special Edition
29 May 2025
Contributed by Lukas
On this special edition podcast episode, learn about the rise of off-site retail media advertising with EMARKETER Principal Analyst, Sarah Marzano and...
The Unofficial Most Interesting Retailers List (May) | Reimagining Retail
28 May 2025
Contributed by Lukas
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of May. Each month, our analysts Arielle Fe...
X Is Trending Again — What’s the Likelihood of a Comeback? | Behind the Numbers
27 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss how much the merger with xAI can move the needle for X, if the social platform can recoup the kinds of ad dol...
Amazon’s ‘Buy for Me’ and Smart CTV Ads Could Drive Growth — If Tariffs Don’t Get in the Way | Behind the Numbers
23 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss the potential of Amazon’s new Buy for Me feature, which of its new CTV ads will make the biggest impact, an...
Measurement and ROI in Commerce Media | Behind the Numbers Special Edition
22 May 2025
Contributed by Lukas
On this special edition podcast, we examine practical ways to track commerce media ROI—covering KPI selection, attribution, and cross channel measur...
Will Tariffs Make Secondhand the First Choice? | Reimagining Retail
21 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss how tariffs are impacting the circular economy, if these trends will stick around, and which companies stand ...
Commerce Media Activations: From Strategy to Success | Behind the Numbers: Special Edition
20 May 2025
Contributed by Lukas
On this special edition podcast, we explore how top brands master commerce media—choosing the right networks, weaving in existing channels, and opti...
TikTok’s Fate, LinkedIn’s Content Pivot, and Why Reddit is a Sleeping Giant | Behind the Numbers
19 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss the most likely outcome for the TikTok saga, if LinkedIn is risking its professional identity by pivoting tow...
Commerce Media Trends and Opportunities | Behind the Numbers: Special Edition
17 May 2025
Contributed by Lukas
On today’s special edition podcast, EMARKETER analysts Sarah Marzano and Max Willens explore how commerce media is reshaping advertising—c...
Navigating Tariffs: How Advertisers Are Weathering the Shifting Storm | Behind the Numbers
16 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss what we expect from consumer spending in Q2, the three scenarios we expect for total media (and digital) ad s...
Can GenAI actually change how people shop? | Reimagining Retail
14 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss where GenAI is being used along the current shopper journey, how agents can help, the most overhyped piece of...
The Consumer Debt Elephant in the Room | The Banking & Payments Show
13 May 2025
Contributed by Lukas
In today’s episode, we talk about how much debt consumers have, which buckets it lives in, and the likelihood of a ‘debt jubilee’. Join the disc...
Meta vs. the World: Weathering Tariffs, AI Wars, and a Potential Plan to Upend the Entire Ad Ecosystem | Behind the Numbers
12 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss Meta’s capacity to weather the tariff climate, how Meta plans to redefine advertising, and what happens if ...
The Art of the Perfect Checkout Offer with Rokt | Behind the Numbers
09 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss why the new funnel begins at checkout, what kinds of offers customers are most receptive to when getting read...
Price Wars: Attack of the Private Labels | Reimagining Retail
07 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss how tariffs will impact private labels, if private label still a synonym for “affordable”, and some unoff...
Google is Keeping Cookies, Maybe Selling Chrome, and Scaling AI Overviews | Behind the Numbers
05 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss why Google is now keeping third-party cookies, who’s most likely to buy Chrome if they have to sell it, and...