Behind the Numbers: an EMARKETER Podcast
Episodes
GIFs Are Ads, and How People Interact With Them with Giphy | Behind the Numbers
30 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss where GIFs came from, how GIF user behavior changes, and which ones work best for brands. Join Senior Directo...
The Rise of Off-Site Retail Media Advertising | Behind the Numbers Special Edition
29 May 2025
Contributed by Lukas
On this special edition podcast episode, learn about the rise of off-site retail media advertising with EMARKETER Principal Analyst, Sarah Marzano and...
The Unofficial Most Interesting Retailers List (May) | Reimagining Retail
28 May 2025
Contributed by Lukas
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of May. Each month, our analysts Arielle Fe...
X Is Trending Again — What’s the Likelihood of a Comeback? | Behind the Numbers
27 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss how much the merger with xAI can move the needle for X, if the social platform can recoup the kinds of ad dol...
Amazon’s ‘Buy for Me’ and Smart CTV Ads Could Drive Growth — If Tariffs Don’t Get in the Way | Behind the Numbers
23 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss the potential of Amazon’s new Buy for Me feature, which of its new CTV ads will make the biggest impact, an...
Measurement and ROI in Commerce Media | Behind the Numbers Special Edition
22 May 2025
Contributed by Lukas
On this special edition podcast, we examine practical ways to track commerce media ROI—covering KPI selection, attribution, and cross channel measur...
Will Tariffs Make Secondhand the First Choice? | Reimagining Retail
21 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss how tariffs are impacting the circular economy, if these trends will stick around, and which companies stand ...
Commerce Media Activations: From Strategy to Success | Behind the Numbers: Special Edition
20 May 2025
Contributed by Lukas
On this special edition podcast, we explore how top brands master commerce media—choosing the right networks, weaving in existing channels, and opti...
TikTok’s Fate, LinkedIn’s Content Pivot, and Why Reddit is a Sleeping Giant | Behind the Numbers
19 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss the most likely outcome for the TikTok saga, if LinkedIn is risking its professional identity by pivoting tow...
Commerce Media Trends and Opportunities | Behind the Numbers: Special Edition
17 May 2025
Contributed by Lukas
On today’s special edition podcast, EMARKETER analysts Sarah Marzano and Max Willens explore how commerce media is reshaping advertising—c...
Navigating Tariffs: How Advertisers Are Weathering the Shifting Storm | Behind the Numbers
16 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss what we expect from consumer spending in Q2, the three scenarios we expect for total media (and digital) ad s...
Can GenAI actually change how people shop? | Reimagining Retail
14 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss where GenAI is being used along the current shopper journey, how agents can help, the most overhyped piece of...
The Consumer Debt Elephant in the Room | The Banking & Payments Show
13 May 2025
Contributed by Lukas
In today’s episode, we talk about how much debt consumers have, which buckets it lives in, and the likelihood of a ‘debt jubilee’. Join the disc...
Meta vs. the World: Weathering Tariffs, AI Wars, and a Potential Plan to Upend the Entire Ad Ecosystem | Behind the Numbers
12 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss Meta’s capacity to weather the tariff climate, how Meta plans to redefine advertising, and what happens if ...
The Art of the Perfect Checkout Offer with Rokt | Behind the Numbers
09 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss why the new funnel begins at checkout, what kinds of offers customers are most receptive to when getting read...
Price Wars: Attack of the Private Labels | Reimagining Retail
07 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss how tariffs will impact private labels, if private label still a synonym for “affordable”, and some unoff...
Google is Keeping Cookies, Maybe Selling Chrome, and Scaling AI Overviews | Behind the Numbers
05 May 2025
Contributed by Lukas
On today’s podcast episode, we discuss why Google is now keeping third-party cookies, who’s most likely to buy Chrome if they have to sell it, and...