In this podcast episode, we discuss retailers’ priorities this holiday period, how they can stand out from the crowd, and how to balance sharp pricing with creating an emotional connection that lasts beyond the season. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Senior Analyst, Zak Stambor. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here: https://www.emarketer.com/content/podcast-discounts-emotional-marketing-what-retailers-should-focusing-on-this-2025-holiday-season © 2025 EMARKETER DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.  Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.  Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.  Unique reach, at scale, across 20+ tactics and platforms. That's media built better!  Connect with us to learn more about how we're changing omnichannel advertising.   https://www.dgmedianetwork.com/ 

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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