Behind the Numbers: an EMARKETER Podcast

Social Media Is Quietly Taking Over Your Living Room | Behind the Numbers

29 May 2026

Contributed by Lukas

In today’s podcast episode, we explore what happens when social media moves from our phones to our living room TV screens, what to make of Meta’s ...

Swatch x Audemars Piguet’s “Royal Pop” Collab Chaos, Miller's Soccer Ball Cooler, and More | Reimagining Retail

27 May 2026

Contributed by Lukas

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for May, including “Most Impactful Campaign,” “Bes...

AI Might Be Wiping Out Entry-Level Jobs — and Changing the Ones That Survive | Behind the Numbers

26 May 2026

Contributed by Lukas

In today’s podcast episode, we discuss whether AI is actually wiping out entry-level jobs, how it’s changing marketing jobs, and whether employ...

Caitlin Clark and the Women’s Sports Gold Rush | In the Game

21 May 2026

Contributed by Lukas

On today’s podcast episode, we explore the “Clarkonomics” phenomenon by examining basketball superstar Caitlin Clark’s massive economic impact...

Retail’s Biggest Shopping Festival: The Singles’ Day Opportunity with AliExpress | Reimagining Retail

20 May 2026

Contributed by Lukas

On today’s podcast episode, we discuss why the mega shopping festival Singles’ Day is so much larger than Prime Day, how the event is more interac...

Spotify the Lifestyle App? Can Badges Fix Spotify's AI Issue? 3 Big Questions for Spotify | Behind the Numbers

18 May 2026

Contributed by Lukas

On today’s podcast episode, we discuss three big questions surrounding Spotify right now: Why has the audio giant’s ad revenue stalled? What would...

Amazon’s AI Overviews Changes Discovery? Shopping AI or General AI? 3 Big Questions for Amazon | Behind the Numbers

15 May 2026

Contributed by Lukas

On today’s podcast episode, we discuss three big questions surrounding Amazon right now: Can Amazon’s test of AI-generated search overviews reshap...

From Search to Sofa: Rethinking Discovery with Furniture.com | Reimagining Retail

13 May 2026

Contributed by Lukas

On today’s podcast episode, we discuss what makes buying furniture so complex from a customer perspective, where in today’s shopping journey peopl...

Where Should Meta Be Focusing Its AI Efforts? An AI Mark Zuckerberg? 3 Big Questions for Meta | Behind the Numbers

11 May 2026

Contributed by Lukas

On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Why isn’t Wall Street satisfied with Meta’s seemingly...

Is Google Quietly Losing? YouTube “Stations” Impact? 3 Big Questions for Google | Behind the Numbers

08 May 2026

Contributed by Lukas

On today’s podcast episode, we discuss the three big questions surrounding Google right now: If Google is winning at search, where is its ad machine...

Retail Hype vs. Reality: Fixing Discovery and the One Idea Worth Stealing | Reimagining Retail

06 May 2026

Contributed by Lukas

On today’s podcast episode, we discuss what in retail is overhyped or underrated, what most brands get wrong about discovery, and the one idea in re...

Apple After Tim Cook: Where Is It Heading? | Behind the Numbers

04 May 2026

Contributed by Lukas

In today’s podcast episode, we discuss what will define Tim Cook’s legacy as he steps down as CEO of Apple; whether the company needs another “i...

AI Assistants That Sell You Things On The Side | Behind the Numbers

01 May 2026

Contributed by Lukas

In today’s podcast episode, we discuss whether OpenAI making $100bn in advertising revenue by 2030 is fanciful or genuinely on the cards; whether a ...

The Great KitKat Heist, the "Sephora-fication" of Walmart, and More | Reimagining Retail

29 Apr 2026

Contributed by Lukas

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for April, including “Most Impactful Campaig...

Leaving WBD Behind? Reed Saying Goodbye? — The 3 Big Questions for Netflix | Behind the Numbers

27 Apr 2026

Contributed by Lukas

On today’s podcast episode, we discuss the three big questions surrounding Netflix right now: Will leaving Warner Bros. Discovery behind be a good l...

Meta to Dethrone Google as Top Ad Business — Here’s Why | Behind the Numbers

24 Apr 2026

Contributed by Lukas

In today’s podcast episode, we discuss why we think Meta will surpass Google to become the world’s leading digital advertising business this year,...

AI, Brand Safety’s Frenemy | Behind the Numbers

23 Apr 2026

Contributed by Lukas

In today’s podcast episode, we discuss whether AI slop is becoming a problem on YouTube, the ways AI is helping—and hindering—brand safety effor...

The Returns Problem: How to Keep Things Sold and Customers Happy | Reimagining Retail

22 Apr 2026

Contributed by Lukas

On today’s podcast episode, we discuss the main reasons people return items, the different policies we would keep or curb to help get returns under ...

AI, Brand Safety’s Frenemy | Behind the Numbers (Video)

20 Apr 2026

Contributed by Lukas

In today’s podcast episode, we discuss whether AI slop is becoming a problem on YouTube, the ways AI is helping—and hindering—brand safety effor...

Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers (Video)

17 Apr 2026

Contributed by Lukas

In today’s podcast episode, we discuss what’s broken in how we evaluate media, the problem with reach, and what “quality inventory” actuall...

Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers

17 Apr 2026

Contributed by Lukas

In today’s podcast episode, we discuss what’s broken in how we evaluate media, the problem with reach, and what “quality inventory” actuall...

America’s Love-Hate Relationship with (Sports) Betting | In the Game

16 Apr 2026

Contributed by Lukas

On today’s podcast episode, we discuss the stats that best explain how sports betting is taking over America, Americans’ sentiment toward how bett...

America’s Love-Hate Relationship with (Sports) Betting | In the Game (Video)

16 Apr 2026

Contributed by Lukas

On today’s podcast episode, we discuss the stats that best explain how sports betting is taking over America, Americans’ sentiment toward how bett...

How War Is Impacting American Consumers’ Wallets | Reimagining Retail

15 Apr 2026

Contributed by Lukas

On today’s podcast episode, we discuss how this kind of energy-driven inflation shows up differently for retailers compared to what we saw with tari...

What If...Meta Bought Roku & Amazon's New Smartphone Is a Hit | Behind the Numbers

13 Apr 2026

Contributed by Lukas

In today’s podcast episode, we discuss: What if Meta keeps losing all these lawsuits? What if Meta bought Roku? What if Amazon’s new smartphone is...

What If...Abercrombie Was a Lifestyle & Google's AI Paid For Content | Behind the Numbers

10 Apr 2026

Contributed by Lukas

In today’s podcast episode, we discuss what if Apple delivers on its vision of Apple Intelligence? What if Abercrombie evolves beyond retail into...

Department Store Reinvention: Old Rules vs. New Success | Reimagining Retail

08 Apr 2026

Contributed by Lukas

On today’s podcast episode, we discuss the difficulty of defining a department store, what to keep or discard from the old model, and how success sh...

What Advertisers Actually Need From Commerce Media Measurement | Behind the Numbers Special Edition Podcast

07 Apr 2026

Contributed by Lukas

On this episode, we examine the challenges and best practices for measuring impact of commerce media advertising. We discuss discuss moving beyond pla...

The Ruling That Could Unravel Social Media | Behind the Numbers

06 Apr 2026

Contributed by Lukas

In today’s podcast episode, we discuss the main takeaways from the recent social media harm trials, how much Americans are using social networks (an...

Beyond Sponsored Products: What Offsite Means for the Media Plan | Behind the Numbers Special Edition Podcast

04 Apr 2026

Contributed by Lukas

On this episode, we explore how leading brands are implementing successful offsite strategies. Focuses include data partnerships and clean rooms, audi...

Click, Buy, Tune...In: AI Relevance Ends Ad Fatigue | Behind the Numbers

03 Apr 2026

Contributed by Lukas

In today’s podcast episode, we discuss what’s most responsible for consumers’ current ad fatigue, why there’s an opportunity to capture attent...

Screens, Shelves, and Signals: Retail Media's In-Store Opportunity | Behind the Numbers Special Edition Podcast

02 Apr 2026

Contributed by Lukas

In this episode, we discuss digital screens and audio, connecting in-store exposure to purchase, attribution challenges, retailer infrastructure inves...

3 Consumers Retailers Must Know in the AI Era | Reimagining Retail

01 Apr 2026

Contributed by Lukas

On today’s podcast episode, we discuss the most interesting moments from ShopTalk, the three types of consumers retailers need to be thinking about,...

The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition

31 Mar 2026

Contributed by Lukas

In today's podcast episode, EMARKETER Vice President & Principal Analyst, Sarah Marzano, examines what's holding in-store back, what it will take ...

America Is Rewriting Its Relationship with News | Behind the Numbers

30 Mar 2026

Contributed by Lukas

In today’s podcast episode, we discuss the various reasons why Americans consume news, how they receive information, and the evolving behaviors emer...

King YouTube: Who’s Coming for the Crown—and How | Behind the Numbers

27 Mar 2026

Contributed by Lukas

In today’s podcast episode, we discuss why YouTube is the “new king of all media,” the strategies most likely to help competitors catch up, and ...

The Endless Aisle: Infinite Assortment to Real-Time Relevance—and Beyond | Reimagining Retail

25 Mar 2026

Contributed by Lukas

On today’s podcast episode, we discuss what “the endless aisle” means today, how to best organize it, how AI takes it to the next level, and why...

Social Media’s Growing Role in Healthcare Decisions | Behind the Numbers

23 Mar 2026

Contributed by Lukas

In today’s podcast episode, we discuss why Americans are turning to social media for health advice, the kinds of help they are seeking, and how the ...

Creator Marketing Gets More Competitive, Complicated, and Confusing | Behind the Numbers

20 Mar 2026

Contributed by Lukas

On today’s podcast episode, we discuss where creators make their money, why nano-influencers are becoming increasingly sought after, why it’s gett...

Walmart vs. Target: Retail Strategy, Loyalty Programs, and What’s Driving Their Success | Reimagining Retail

18 Mar 2026

Contributed by Lukas

On today’s podcast episode, we discuss whether Walmart and Target were ever truly competing on the same promise of mass retail, or whether they were...

Formula One’s American Takeover: Will Brands Race Into F1 or Hit the Brakes? | In the Game

17 Mar 2026

Contributed by Lukas

On today’s podcast episode, we discuss what’s been driving Formula One’s growth in America, whether F1 has finally broken through in the US or i...

Why Warner Bros. Discovery Chose Paramount Over Netflix—and How It Impacts the Streaming Universe | Behind the Numbers

16 Mar 2026

Contributed by Lukas

On today’s podcast episode, we discuss why Warner Bros. Discovery chose Paramount's bid over Netflix's, what impact this will have on the streaming ...

How AI Is Changing the Workplace: Efficiency Gains or Higher Demands? | Behind the Numbers

13 Mar 2026

Contributed by Lukas

On today’s podcast episode, we discuss how much AI is really helping with productivity, the hidden trade-offs of using the technology in the workpla...

The New Creator Video Play: Moving From Shorts to CTV | Behind the Numbers Special Edition

12 Mar 2026

Contributed by Lukas

Recorded at the EMARKETER Creator Trends 2026 Virtual Summit, this panel explores how creator video is opening new territory for brands on CTV.  EMAR...

Starbucks’ Loyalty Revamp — The Blueprint for Modern Rewards | Reimagining Retail

11 Mar 2026

Contributed by Lukas

On today’s podcast episode, we discuss why Starbucks just revamped its loyalty program, what the ideal loyalty program looks like, and how this reva...

Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout | Behind the Numbers Special Edition

10 Mar 2026

Contributed by Lukas

In this special edition episode recorded at the EMARKETER Creator Trends 2026 Virtual Summit, you will learn how shoppable video, retail media integra...

Growing Up “Constantly Online”: What Teens’ Online Lives Really Look Like | Behind the Numbers

09 Mar 2026

Contributed by Lukas

On today’s podcast episode, we discuss teens’ online behavior: which digital activities they engage in on which devices, why this could be the coh...

What Will Spotify Do About AI Slop? Will Podcasts Catch On in Living Rooms? And More — The 3 Big Questions for Spotify | Behind the Numbers

06 Mar 2026

Contributed by Lukas

On today’s podcast episode, we discuss the three big questions surrounding Spotify right now: What will the audio giant do about AI slop? Can it gen...

The Big Creator Breakout in 2026 | Behind the Numbers Special Edition

05 Mar 2026

Contributed by Lukas

EMARKETER Principal Analyst Max Willens unveils new forecasts that reveal where creator spending is accelerating, including new category breakouts for...

Does Every Retailer Need a Chief Entertainment Officer (Like GAP)? | Reimagining Retail

04 Mar 2026

Contributed by Lukas

On today’s podcast episode, we discuss why Gap is introducing a Chief Entertainment Officer, whether this is a bold, transformational move or a dist...

Are We Addicted? Breaking Down the Social Media Trials and America’s Media Habits | Behind the Numbers

02 Mar 2026

Contributed by Lukas

On today’s podcast episode, we discuss the biggest takeaways from the social media addiction trials so far, what our numbers tell us about social me...

Inside 2026 Winter Olympics Advertising: Media Fragmentation, Creators & the Brands That Won Gold | Behind the Numbers

27 Feb 2026

Contributed by Lukas

On today’s podcast episode, we discuss advertising around the 2026 Winter Olympics: how marketers tackled fragmentation across media channels, how c...

The Unofficial Monthly Retailer Awards for February: CeraVe Makes KD the 'Face of Legs', H-E-B 'Baby Wants Tortillas', and More | Reimagining Retail

25 Feb 2026

Contributed by Lukas

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for February, including “Most Impactful Campaig...

Will TikTok be battling bias this year? How big can TikTok Shop get? And More — The 3 Big Questions for TikTok | Behind the Numbers

23 Feb 2026

Contributed by Lukas

On today’s podcast episode, we discuss the three big questions surrounding TikTok right now: Will TikTok spend this year fighting perceptions of bia...

Can Amazon Maintain Its Ad Revenue Momentum? Is AI Spending a Problem? And More — The 3 Big Questions for Amazon | Behind the Numbers

20 Feb 2026

Contributed by Lukas

On today’s podcast episode, we discuss the three big questions surrounding Amazon right now: Can it maintain its ad revenue momentum in 2026? Is AI ...

When and How Will Google Monetize AI Search? Will It Reconcile Its AI Chatbots? And More — The 3 Big Questions for Google | Behind the Numbers

19 Feb 2026

Contributed by Lukas

On today’s podcast episode, we discuss the three big questions surrounding Google right now: When and how will it monetize AI search? Is it spending...

What “Winning the Holidays” Actually Looks Like in 2026 | Reimagining Retail

18 Feb 2026

Contributed by Lukas

On today’s podcast episode, we discuss what stood out most about how people shopped this past holiday season, what feels fundamentally different ...

How Neuro-Contextual Makes Advertising Feel Human Again | Behind the Numbers

13 Feb 2026

Contributed by Lukas

On today’s podcast episode, we discuss the redefining of “attention,” what neuro-contextual research actually measures, and how it could reshape...

Super Bowl LX: The Most Popular Ads, Why Celebs Are Everywhere, and Marketing Like a College Kid’s Night Out | In the Game

12 Feb 2026

Contributed by Lukas

On today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director o...

How Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | Reimagining Retail

11 Feb 2026

Contributed by Lukas

On today’s podcast episode, we discuss how social platforms became such an important touchpoint for retail, what retailers have done to make soci...

Is Meta’s AI spend a problem? Is 2026 Social Media’s “Big Tobacco” moment? And More —The 3 Big Questions for Meta | Behind the Numbers

09 Feb 2026

Contributed by Lukas

On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Is 2026 Meta’s ‘Big Tobacco’ moment? How big of a p...

ChatGPT With a Side of Ads: Will AI Chatbots Ruin—or Reinvent—Search Advertising? | Behind the Numbers

06 Feb 2026

Contributed by Lukas

On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional sea...

Inside the Super Bowl: How Brands Break Through, Tap into Culture, and Prove ROI | Reimagining Retail

04 Feb 2026

Contributed by Lukas

On today’s podcast episode, we discuss the run-up to the Super Bowl: how brands can stand out during the big game, what galvanizes people around thi...

The WBD Deal? Netflix’s Ads in 2026? — What Are the 3 Big Questions for Netflix? | Behind the Numbers

02 Feb 2026

Contributed by Lukas

On today’s podcast episode, we discuss the three big questions surrounding Netflix right now: What are Netflix’s advertising expectations? What wi...

President Trump’s Second Year: How the Administration Will Impact Media, Advertising, and Technology | Behind the Numbers

30 Jan 2026

Contributed by Lukas

On today’s podcast episode, we discuss the impact of President Trump’s second year on media, advertising, and technology, including how AI chips a...

The Unofficial Monthly Retailer Awards for January: Coach Sims Bags, a Nespresso Store, and More | Reimagining Retail

28 Jan 2026

Contributed by Lukas

On today's podcast episode, we introduce our 'Unofficial Monthly Retailer Awards', or the U.M.R.A.s, for the 'Most Impactful Campaign', 'Best IRL Init...

The Great BTN Bake (Take) Off — Banking and Payments Trends for 2026: How AI Powers Personalized Rewards and Concierge Banking | The Banking & Payments Show

27 Jan 2026

Contributed by Lukas

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how AI will automate credit card rewards personalizatio...

The Disney-OpenAI Deal: Disaster Waiting to Happen, or the Future of Storytelling? | Behind the Numbers

26 Jan 2026

Contributed by Lukas

On today’s podcast episode, we discuss the new Disney-OpenAI deal: why Disney did the deal, what's in it for OpenAI, and everything that might happe...

The Great BTN Bake (Take) Off — Gen Alpha Trends for 2026: YouTube vs. TikTok Use and Gaming as Social Media | Behind the Numbers

23 Jan 2026

Contributed by Lukas

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how, as Gen Alpha turns 13, the war between time spent ...

The Great BTN Bake (Take) Off — Commerce Media Trends for 2026: Restructuring Teams and Hard Launching In-store Retail Media | Reimagining Retail

21 Jan 2026

Contributed by Lukas

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how retailers will be restructuring their commerce medi...

The Great BTN Bake (Take) Off — Digital Health Trends for 2026: Dr. ChatGPT vs. Dr. Google and AI for Mental Health Therapy | Behind the Numbers

20 Jan 2026

Contributed by Lukas

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Dr. Google will give way to Dr. ChatGPT in 2026 and...

The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the Numbers

16 Jan 2026

Contributed by Lukas

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why podcasts will be more important to digital audio ma...

What Everyone Is Talking About at the NRF's Big Show 2026 | Reimagining Retail

14 Jan 2026

Contributed by Lukas

On today’s podcast episode, the team reports straight from the show floor at NRF’s Big Show 2026 to break down the most compelling themes dominati...

The Great BTN Bake (Take) Off — Social Media Trends for 2026: Laws Reshape Kids’ Social Use and Brands Use Creators for GEO | Behind the Numbers

12 Jan 2026

Contributed by Lukas

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why lawsuits and regulations will begin to fundamentall...

The Great BTN Bake (Take) Off — GenAI Trends for 2026: Google Overtakes OpenAI and an AI Reality Check Looms Large | Behind the Numbers

09 Jan 2026

Contributed by Lukas

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Google may overtake OpenAI in 2026 and how the AI b...

The Great BTN Bake (Take) Off — Retail Trends for 2026: How AI Will Change the Digital Shelf and IRL Customers Interactions | Reimagining Retail

07 Jan 2026

Contributed by Lukas

Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how the digital shelf for ecommerce will adapt to ...

The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the Numbers

05 Jan 2026

Contributed by Lukas

Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how new standards will unlock agentic ad buying an...

The Big 2026 Quiz: Random Trivia, Future Major Headlines, and Defining Moments | Behind the Numbers

02 Jan 2026

Contributed by Lukas

On today’s special podcast episode, we discuss the major headlines we expect to see and some significant milestones in the coming year—and bundle ...

Welcome to 2026: AI Agents Manage Money and the Bank-Grade Stablecoin Economy | The Banking & Payments Show

30 Dec 2025

Contributed by Lukas

In today’s episode, we explore consumers’ use of agentic AI in their financial lives, and the development of stablecoin payment rails becoming “...

2025 Retail Awards — Must-Visit Store, Greatest Glow-Up, Best Collab, AI Power Move, and Most Impactful Campaign | Reimagining Retail

24 Dec 2025

Contributed by Lukas

On today's podcast episode, we give out our '2025 Retail Awards' for the 'Must-Visit Store of the Year', 'Glow-Up of the Year', 'AI Power Move', 'Coll...

AI-Driven Media Management, with Gigi and Amazon Ads (Part 2) | EMARKETER Miniseries

23 Dec 2025

Contributed by Lukas

On today’s EMARKETER Miniseries—AI-Driven Media Management—we explore the core building blocks of AI innovation, what partnering with Amazon Ads...

The Next-Generation of In-Flight Advertising: Passenger Receptiveness, Contextual Campaigns, and What Comes Next | Behind the Numbers

22 Dec 2025

Contributed by Lukas

On today’s podcast episode, we discuss airline passengers’ receptiveness to ads, share best-in-class examples of contextual campaigns, and explore...

What If? Prime Cost Less, OpenAI Bought Apple (or Vice Versa), and the Netflix–WBD Deal Never Happens | Behind the Numbers

19 Dec 2025

Contributed by Lukas

On today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: what Amazon will do with the price of Prime...

AI-Driven Media Management, with Gigi and Amazon Ads (Part 1) | EMARKETER Miniseries

18 Dec 2025

Contributed by Lukas

On today’s EMARKETER Miniseries—AI-Driven Media Management—we explore how to break down the media manager role into workflows that can be automa...

How Crayola’s “Campaign for Creativity” Is Inspiring Hands-On Play in a Digital World, with Crayola | Reimagining Retail

17 Dec 2025

Contributed by Lukas

On today’s podcast episode, we discuss what Crayola is aiming to achieve with its “Campaign for Creativity,” how the brand guides children from ...

A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries

16 Dec 2025

Contributed by Lukas

On today’s EMARKETER Miniseries—A Blueprint to Better Measurement—we explore Amazon's plans for moving out of Beta and offering Omnichannel Metr...

What If? Sports Team Sponsorships, TikTok Shop's Ceiling, and a Creator–Retail Media Network Marriage | Behind the Numbers

15 Dec 2025

Contributed by Lukas

On today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: sports team sponsorships pushing the envelo...

Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition

13 Dec 2025

Contributed by Lukas

In this special edition podcast episode, EMARKETER Principal Analyst Sarah Marzano sits down for a conversation with Shawn McGahee, Senior Director, P...

The Great BTN Bake (Take) Off — Top Trends for 2026: Micro-Dramas Break Out and Online Consumer Trust Tanks | Behind the Numbers

12 Dec 2025

Contributed by Lukas

On today’s podcast, we will cover a few of the takes from our Top Trends to Watch in 2026 report. Our analysts (or bakers) will compete in a Great B...

A Blueprint for Better Measurement (Part 1) with Amazon Ads | EMARKETER Miniseries

11 Dec 2025

Contributed by Lukas

On today’s EMARKETER Miniseries—A Blueprint to Better Measurement—we explore the appeal of Amazon not just as a sales platform but also as an ad...

What the 2025 Thanksgiving Period Told Us About This Year’s Holiday Shopping Season | Reimagining Retail

10 Dec 2025

Contributed by Lukas

On today's podcast episode, we discuss the Thanksgiving shopping season—what surprised us most, what it revealed about the fragility of the US consu...

Better Understanding LGBTQ+ Media Content—and What Brands Get Wrong About Queer Audiences, with Revry | Behind the Numbers

08 Dec 2025

Contributed by Lukas

On today’s podcast episode, we discuss how LGBTQ+ streaming platform Revry has been able to gain traction in a crowded, highly competitive streaming...

AI’s Real Impact on Search So Far—What’s Coming Next, and Can Google Keep Pace? | Behind the Numbers

05 Dec 2025

Contributed by Lukas

On today’s podcast episode, we discuss how AI has already changed search, whether Google is in a better or worse position today because of AI’s ra...

Amazon’s Grocery Dilemma: Challenges, Missed Opportunities, and the Key Ingredient | Reimagining Retail

03 Dec 2025

Contributed by Lukas

On today’s podcast episode, we discuss what’s still holding Amazon back in grocery — and what could finally move the needle. Listen to the discu...

CTV and Streaming Advertising Trends for 2026 Summit Panel: AI's Impact on Streaming's Ad Creative | Behind the Numbers Special Edition

02 Dec 2025

Contributed by Lukas

On today’s special edition podcast episode, we explore how artificial intelligence is changing the way content and marketing is being produced for s...

Advertisers Continue to Brace for Impact: How Market Pressures Are Reshaping Ad Spending Milestones This Year and Next | Behind the Numbers

01 Dec 2025

Contributed by Lukas

On today’s podcast episode, we discuss how advertisers are faring amid the current economic backdrop of tariffs, inflation, and a government shutdow...

The Unofficial Most Interesting Retailers List (November 2025) — Thanksgiving Special | Reimagining Retail

26 Nov 2025

Contributed by Lukas

On today's podcast episode, we discuss the unofficial list of retail moves we're most thankful for. This month—because it's Thanksgiving Eve—host ...

CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition

25 Nov 2025

Contributed by Lukas

On today’s special edition podcast episode, we discuss how audiences are behaving when it comes to CTV engagement, with practical examples of how co...

Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers

24 Nov 2025

Contributed by Lukas

On today’s podcast episode, we discuss what makes Dollar General Media Network unique, how it's approaching measurement, and what it’s focusing on...

CTV and Streaming Advertising Trends for 2026 Summit: Activation and Measuring CTV Campaigns | Behind the Numbers Special Edition

22 Nov 2025

Contributed by Lukas

On today’s special edition podcast episode, we explore how leading brands are implementing successful CTV and streaming advertising campaigns and me...