Behind the Numbers: an EMARKETER Podcast
Episodes
The Endless Aisle: Infinite Assortment to Real-Time Relevance—and Beyond | Reimagining Retail
25 Mar 2026
Contributed by Lukas
On today’s podcast episode, we discuss what “the endless aisle” means today, how to best organize it, how AI takes it to the next level, and why...
Social Media’s Growing Role in Healthcare Decisions | Behind the Numbers
23 Mar 2026
Contributed by Lukas
In today’s podcast episode, we discuss why Americans are turning to social media for health advice, the kinds of help they are seeking, and how the ...
Creator Marketing Gets More Competitive, Complicated, and Confusing | Behind the Numbers
20 Mar 2026
Contributed by Lukas
On today’s podcast episode, we discuss where creators make their money, why nano-influencers are becoming increasingly sought after, why it’s gett...
Walmart vs. Target: Retail Strategy, Loyalty Programs, and What’s Driving Their Success | Reimagining Retail
18 Mar 2026
Contributed by Lukas
On today’s podcast episode, we discuss whether Walmart and Target were ever truly competing on the same promise of mass retail, or whether they were...
Formula One’s American Takeover: Will Brands Race Into F1 or Hit the Brakes? | In the Game
17 Mar 2026
Contributed by Lukas
On today’s podcast episode, we discuss what’s been driving Formula One’s growth in America, whether F1 has finally broken through in the US or i...
Why Warner Bros. Discovery Chose Paramount Over Netflix—and How It Impacts the Streaming Universe | Behind the Numbers
16 Mar 2026
Contributed by Lukas
On today’s podcast episode, we discuss why Warner Bros. Discovery chose Paramount's bid over Netflix's, what impact this will have on the streaming ...
How AI Is Changing the Workplace: Efficiency Gains or Higher Demands? | Behind the Numbers
13 Mar 2026
Contributed by Lukas
On today’s podcast episode, we discuss how much AI is really helping with productivity, the hidden trade-offs of using the technology in the workpla...
The New Creator Video Play: Moving From Shorts to CTV | Behind the Numbers Special Edition
12 Mar 2026
Contributed by Lukas
Recorded at the EMARKETER Creator Trends 2026 Virtual Summit, this panel explores how creator video is opening new territory for brands on CTV. EMAR...
Starbucks’ Loyalty Revamp — The Blueprint for Modern Rewards | Reimagining Retail
11 Mar 2026
Contributed by Lukas
On today’s podcast episode, we discuss why Starbucks just revamped its loyalty program, what the ideal loyalty program looks like, and how this reva...
Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout | Behind the Numbers Special Edition
10 Mar 2026
Contributed by Lukas
In this special edition episode recorded at the EMARKETER Creator Trends 2026 Virtual Summit, you will learn how shoppable video, retail media integra...
Growing Up “Constantly Online”: What Teens’ Online Lives Really Look Like | Behind the Numbers
09 Mar 2026
Contributed by Lukas
On today’s podcast episode, we discuss teens’ online behavior: which digital activities they engage in on which devices, why this could be the coh...
What Will Spotify Do About AI Slop? Will Podcasts Catch On in Living Rooms? And More — The 3 Big Questions for Spotify | Behind the Numbers
06 Mar 2026
Contributed by Lukas
On today’s podcast episode, we discuss the three big questions surrounding Spotify right now: What will the audio giant do about AI slop? Can it gen...
The Big Creator Breakout in 2026 | Behind the Numbers Special Edition
05 Mar 2026
Contributed by Lukas
EMARKETER Principal Analyst Max Willens unveils new forecasts that reveal where creator spending is accelerating, including new category breakouts for...
Does Every Retailer Need a Chief Entertainment Officer (Like GAP)? | Reimagining Retail
04 Mar 2026
Contributed by Lukas
On today’s podcast episode, we discuss why Gap is introducing a Chief Entertainment Officer, whether this is a bold, transformational move or a dist...
Are We Addicted? Breaking Down the Social Media Trials and America’s Media Habits | Behind the Numbers
02 Mar 2026
Contributed by Lukas
On today’s podcast episode, we discuss the biggest takeaways from the social media addiction trials so far, what our numbers tell us about social me...
Inside 2026 Winter Olympics Advertising: Media Fragmentation, Creators & the Brands That Won Gold | Behind the Numbers
27 Feb 2026
Contributed by Lukas
On today’s podcast episode, we discuss advertising around the 2026 Winter Olympics: how marketers tackled fragmentation across media channels, how c...
The Unofficial Monthly Retailer Awards for February: CeraVe Makes KD the 'Face of Legs', H-E-B 'Baby Wants Tortillas', and More | Reimagining Retail
25 Feb 2026
Contributed by Lukas
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for February, including “Most Impactful Campaig...
Will TikTok be battling bias this year? How big can TikTok Shop get? And More — The 3 Big Questions for TikTok | Behind the Numbers
23 Feb 2026
Contributed by Lukas
On today’s podcast episode, we discuss the three big questions surrounding TikTok right now: Will TikTok spend this year fighting perceptions of bia...
Can Amazon Maintain Its Ad Revenue Momentum? Is AI Spending a Problem? And More — The 3 Big Questions for Amazon | Behind the Numbers
20 Feb 2026
Contributed by Lukas
On today’s podcast episode, we discuss the three big questions surrounding Amazon right now: Can it maintain its ad revenue momentum in 2026? Is AI ...
When and How Will Google Monetize AI Search? Will It Reconcile Its AI Chatbots? And More — The 3 Big Questions for Google | Behind the Numbers
19 Feb 2026
Contributed by Lukas
On today’s podcast episode, we discuss the three big questions surrounding Google right now: When and how will it monetize AI search? Is it spending...
What “Winning the Holidays” Actually Looks Like in 2026 | Reimagining Retail
18 Feb 2026
Contributed by Lukas
On today’s podcast episode, we discuss what stood out most about how people shopped this past holiday season, what feels fundamentally different ...
How Neuro-Contextual Makes Advertising Feel Human Again | Behind the Numbers
13 Feb 2026
Contributed by Lukas
On today’s podcast episode, we discuss the redefining of “attention,” what neuro-contextual research actually measures, and how it could reshape...
Super Bowl LX: The Most Popular Ads, Why Celebs Are Everywhere, and Marketing Like a College Kid’s Night Out | In the Game
12 Feb 2026
Contributed by Lukas
On today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director o...
How Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | Reimagining Retail
11 Feb 2026
Contributed by Lukas
On today’s podcast episode, we discuss how social platforms became such an important touchpoint for retail, what retailers have done to make soci...
Is Meta’s AI spend a problem? Is 2026 Social Media’s “Big Tobacco” moment? And More —The 3 Big Questions for Meta | Behind the Numbers
09 Feb 2026
Contributed by Lukas
On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Is 2026 Meta’s ‘Big Tobacco’ moment? How big of a p...
ChatGPT With a Side of Ads: Will AI Chatbots Ruin—or Reinvent—Search Advertising? | Behind the Numbers
06 Feb 2026
Contributed by Lukas
On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional sea...
Inside the Super Bowl: How Brands Break Through, Tap into Culture, and Prove ROI | Reimagining Retail
04 Feb 2026
Contributed by Lukas
On today’s podcast episode, we discuss the run-up to the Super Bowl: how brands can stand out during the big game, what galvanizes people around thi...
The WBD Deal? Netflix’s Ads in 2026? — What Are the 3 Big Questions for Netflix? | Behind the Numbers
02 Feb 2026
Contributed by Lukas
On today’s podcast episode, we discuss the three big questions surrounding Netflix right now: What are Netflix’s advertising expectations? What wi...
President Trump’s Second Year: How the Administration Will Impact Media, Advertising, and Technology | Behind the Numbers
30 Jan 2026
Contributed by Lukas
On today’s podcast episode, we discuss the impact of President Trump’s second year on media, advertising, and technology, including how AI chips a...
The Unofficial Monthly Retailer Awards for January: Coach Sims Bags, a Nespresso Store, and More | Reimagining Retail
28 Jan 2026
Contributed by Lukas
On today's podcast episode, we introduce our 'Unofficial Monthly Retailer Awards', or the U.M.R.A.s, for the 'Most Impactful Campaign', 'Best IRL Init...
The Great BTN Bake (Take) Off — Banking and Payments Trends for 2026: How AI Powers Personalized Rewards and Concierge Banking | The Banking & Payments Show
27 Jan 2026
Contributed by Lukas
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how AI will automate credit card rewards personalizatio...
The Disney-OpenAI Deal: Disaster Waiting to Happen, or the Future of Storytelling? | Behind the Numbers
26 Jan 2026
Contributed by Lukas
On today’s podcast episode, we discuss the new Disney-OpenAI deal: why Disney did the deal, what's in it for OpenAI, and everything that might happe...
The Great BTN Bake (Take) Off — Gen Alpha Trends for 2026: YouTube vs. TikTok Use and Gaming as Social Media | Behind the Numbers
23 Jan 2026
Contributed by Lukas
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how, as Gen Alpha turns 13, the war between time spent ...
The Great BTN Bake (Take) Off — Commerce Media Trends for 2026: Restructuring Teams and Hard Launching In-store Retail Media | Reimagining Retail
21 Jan 2026
Contributed by Lukas
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how retailers will be restructuring their commerce medi...
The Great BTN Bake (Take) Off — Digital Health Trends for 2026: Dr. ChatGPT vs. Dr. Google and AI for Mental Health Therapy | Behind the Numbers
20 Jan 2026
Contributed by Lukas
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Dr. Google will give way to Dr. ChatGPT in 2026 and...
The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the Numbers
16 Jan 2026
Contributed by Lukas
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why podcasts will be more important to digital audio ma...
What Everyone Is Talking About at the NRF's Big Show 2026 | Reimagining Retail
14 Jan 2026
Contributed by Lukas
On today’s podcast episode, the team reports straight from the show floor at NRF’s Big Show 2026 to break down the most compelling themes dominati...
The Great BTN Bake (Take) Off — Social Media Trends for 2026: Laws Reshape Kids’ Social Use and Brands Use Creators for GEO | Behind the Numbers
12 Jan 2026
Contributed by Lukas
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why lawsuits and regulations will begin to fundamentall...
The Great BTN Bake (Take) Off — GenAI Trends for 2026: Google Overtakes OpenAI and an AI Reality Check Looms Large | Behind the Numbers
09 Jan 2026
Contributed by Lukas
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Google may overtake OpenAI in 2026 and how the AI b...
The Great BTN Bake (Take) Off — Retail Trends for 2026: How AI Will Change the Digital Shelf and IRL Customers Interactions | Reimagining Retail
07 Jan 2026
Contributed by Lukas
Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how the digital shelf for ecommerce will adapt to ...
The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the Numbers
05 Jan 2026
Contributed by Lukas
Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how new standards will unlock agentic ad buying an...
The Big 2026 Quiz: Random Trivia, Future Major Headlines, and Defining Moments | Behind the Numbers
02 Jan 2026
Contributed by Lukas
On today’s special podcast episode, we discuss the major headlines we expect to see and some significant milestones in the coming year—and bundle ...
Welcome to 2026: AI Agents Manage Money and the Bank-Grade Stablecoin Economy | The Banking & Payments Show
30 Dec 2025
Contributed by Lukas
In today’s episode, we explore consumers’ use of agentic AI in their financial lives, and the development of stablecoin payment rails becoming “...
2025 Retail Awards — Must-Visit Store, Greatest Glow-Up, Best Collab, AI Power Move, and Most Impactful Campaign | Reimagining Retail
24 Dec 2025
Contributed by Lukas
On today's podcast episode, we give out our '2025 Retail Awards' for the 'Must-Visit Store of the Year', 'Glow-Up of the Year', 'AI Power Move', 'Coll...
AI-Driven Media Management, with Gigi and Amazon Ads (Part 2) | EMARKETER Miniseries
23 Dec 2025
Contributed by Lukas
On today’s EMARKETER Miniseries—AI-Driven Media Management—we explore the core building blocks of AI innovation, what partnering with Amazon Ads...
The Next-Generation of In-Flight Advertising: Passenger Receptiveness, Contextual Campaigns, and What Comes Next | Behind the Numbers
22 Dec 2025
Contributed by Lukas
On today’s podcast episode, we discuss airline passengers’ receptiveness to ads, share best-in-class examples of contextual campaigns, and explore...
What If? Prime Cost Less, OpenAI Bought Apple (or Vice Versa), and the Netflix–WBD Deal Never Happens | Behind the Numbers
19 Dec 2025
Contributed by Lukas
On today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: what Amazon will do with the price of Prime...
AI-Driven Media Management, with Gigi and Amazon Ads (Part 1) | EMARKETER Miniseries
18 Dec 2025
Contributed by Lukas
On today’s EMARKETER Miniseries—AI-Driven Media Management—we explore how to break down the media manager role into workflows that can be automa...
How Crayola’s “Campaign for Creativity” Is Inspiring Hands-On Play in a Digital World, with Crayola | Reimagining Retail
17 Dec 2025
Contributed by Lukas
On today’s podcast episode, we discuss what Crayola is aiming to achieve with its “Campaign for Creativity,” how the brand guides children from ...
A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries
16 Dec 2025
Contributed by Lukas
On today’s EMARKETER Miniseries—A Blueprint to Better Measurement—we explore Amazon's plans for moving out of Beta and offering Omnichannel Metr...
What If? Sports Team Sponsorships, TikTok Shop's Ceiling, and a Creator–Retail Media Network Marriage | Behind the Numbers
15 Dec 2025
Contributed by Lukas
On today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: sports team sponsorships pushing the envelo...
Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition
13 Dec 2025
Contributed by Lukas
In this special edition podcast episode, EMARKETER Principal Analyst Sarah Marzano sits down for a conversation with Shawn McGahee, Senior Director, P...
The Great BTN Bake (Take) Off — Top Trends for 2026: Micro-Dramas Break Out and Online Consumer Trust Tanks | Behind the Numbers
12 Dec 2025
Contributed by Lukas
On today’s podcast, we will cover a few of the takes from our Top Trends to Watch in 2026 report. Our analysts (or bakers) will compete in a Great B...
A Blueprint for Better Measurement (Part 1) with Amazon Ads | EMARKETER Miniseries
11 Dec 2025
Contributed by Lukas
On today’s EMARKETER Miniseries—A Blueprint to Better Measurement—we explore the appeal of Amazon not just as a sales platform but also as an ad...
What the 2025 Thanksgiving Period Told Us About This Year’s Holiday Shopping Season | Reimagining Retail
10 Dec 2025
Contributed by Lukas
On today's podcast episode, we discuss the Thanksgiving shopping season—what surprised us most, what it revealed about the fragility of the US consu...
Better Understanding LGBTQ+ Media Content—and What Brands Get Wrong About Queer Audiences, with Revry | Behind the Numbers
08 Dec 2025
Contributed by Lukas
On today’s podcast episode, we discuss how LGBTQ+ streaming platform Revry has been able to gain traction in a crowded, highly competitive streaming...
AI’s Real Impact on Search So Far—What’s Coming Next, and Can Google Keep Pace? | Behind the Numbers
05 Dec 2025
Contributed by Lukas
On today’s podcast episode, we discuss how AI has already changed search, whether Google is in a better or worse position today because of AI’s ra...
Amazon’s Grocery Dilemma: Challenges, Missed Opportunities, and the Key Ingredient | Reimagining Retail
03 Dec 2025
Contributed by Lukas
On today’s podcast episode, we discuss what’s still holding Amazon back in grocery — and what could finally move the needle. Listen to the discu...
CTV and Streaming Advertising Trends for 2026 Summit Panel: AI's Impact on Streaming's Ad Creative | Behind the Numbers Special Edition
02 Dec 2025
Contributed by Lukas
On today’s special edition podcast episode, we explore how artificial intelligence is changing the way content and marketing is being produced for s...
Advertisers Continue to Brace for Impact: How Market Pressures Are Reshaping Ad Spending Milestones This Year and Next | Behind the Numbers
01 Dec 2025
Contributed by Lukas
On today’s podcast episode, we discuss how advertisers are faring amid the current economic backdrop of tariffs, inflation, and a government shutdow...
The Unofficial Most Interesting Retailers List (November 2025) — Thanksgiving Special | Reimagining Retail
26 Nov 2025
Contributed by Lukas
On today's podcast episode, we discuss the unofficial list of retail moves we're most thankful for. This month—because it's Thanksgiving Eve—host ...
CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition
25 Nov 2025
Contributed by Lukas
On today’s special edition podcast episode, we discuss how audiences are behaving when it comes to CTV engagement, with practical examples of how co...
Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers
24 Nov 2025
Contributed by Lukas
On today’s podcast episode, we discuss what makes Dollar General Media Network unique, how it's approaching measurement, and what it’s focusing on...
CTV and Streaming Advertising Trends for 2026 Summit: Activation and Measuring CTV Campaigns | Behind the Numbers Special Edition
22 Nov 2025
Contributed by Lukas
On today’s special edition podcast episode, we explore how leading brands are implementing successful CTV and streaming advertising campaigns and me...
The Big 3 Questions For Amazon — AI and Jobs, 'Help Me Decide', and Delivery Driver Smart Glasses | Behind the Numbers
21 Nov 2025
Contributed by Lukas
On today’s podcast episode, we discuss the three big questions surrounding Amazon in Q3 and beyond: What Amazon's corporate layoffs tell us about ho...
CTV and Streaming Advertising Trends for 2026 Summit: Keynote and Fireside Chat | Behind the Numbers Special Edition
20 Nov 2025
Contributed by Lukas
On today’s special edition podcast episode, EMARKETER Senior Analyst, Ross Benes, unpacks the key trends driving the evolution of steaming and CTV. ...
Coca-Cola’s AI Holiday Ad: Bold Innovation or Soulless Shortcut? | Reimagining Retail
19 Nov 2025
Contributed by Lukas
On today’s podcast episode, we discuss whether Coca-Cola’s AI holiday ad is a bold move forward or a soulless shortcut—and, when everything can ...
The Big 3 Questions For Meta — AI Video, Conversations As Data, and Smart Glasses | Behind the Numbers
17 Nov 2025
Contributed by Lukas
On today’s podcast episode, we discuss the three big questions surrounding Meta in Q3 and beyond: How will AI-generated social video affect social m...
The Big 3 Questions For Google — OpenAI's Atlas, Ad Tech Hearings, and a $100bn Quarter | Behind the Numbers
14 Nov 2025
Contributed by Lukas
On today’s podcast episode, we discuss the three big questions surrounding Google in Q3 and beyond: How much of a competitor to Google Chrome is Ope...
MrBeast Financial: Can YouTube’s Biggest Star Disrupt Banking for Gen Z and Others? | The Banking & Payments Show
13 Nov 2025
Contributed by Lukas
In today’s episode, we explore whether MrBeast’s pivot from giving away money to managing it marks a natural evolution or a red flag and if we loo...
From Japan’s Konbini Culture to America’s Convenience Crisis: 7-Eleven’s Next Move | Reimagining Retail
12 Nov 2025
Contributed by Lukas
On today’s podcast episode, we discuss why 7-Eleven is opening more stores even as foot traffic falls, explore its next engine of growth, and consid...
Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers
10 Nov 2025
Contributed by Lukas
On today’s podcast episode, we discuss why measurement is harder than it used to be, how the metrics advertisers use to evaluate their spend are cha...
Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers
07 Nov 2025
Contributed by Lukas
On today’s podcast episode, we discuss the main factors leading marketers to cut spending at the moment, how advertisers are adapting their approach...
Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail
05 Nov 2025
Contributed by Lukas
In this podcast episode, we discuss what makes this season unique for the beauty category, what “creating magic” looks like during the holidays wh...
The Big 3 Questions For Netflix — Ad Impact, Netflix House, and a Spotify Deal? | Behind the Numbers
03 Nov 2025
Contributed by Lukas
On today’s podcast episode, we discuss the big 3 questions surrounding Netflix in Q3 and beyond: expectations for its ad business, the impact of Net...
The Digital Lives and Lifestyles of Everyone in the World: How People Watch TV, Short-Form Video’s Global Divide, and More | Behind the Numbers
31 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss how much TV streaming is really going on around the world, in which countries radio is holding its own, and s...
The Unofficial Most Interesting Retailers List (October) | Reimagining Retail
29 Oct 2025
Contributed by Lukas
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of October. Each month, host Suzy Davidkhan...
“Everyone Watches The WNBA” — How Women’s Sports Are Changing Audiences and Advertising | Behind the Numbers
27 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss how WNBA viewership did the year after the ‘Caitlin Clark Effect’ hit the league, what social media will ...
Is ChatGPT the Next Operating System? What That Means for Google and AI Devices | Behind the Numbers
24 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss what OpenAI as the next big operating system maker looks like, how they might make money from this, which int...
Building Brands That Stand Out In A World That Never Turns Off with Lulus and The Lead | Reimagining Retail
22 Oct 2025
Contributed by Lukas
In this podcast episode, we discuss how do you decide when to lead with data versus when to trust your team’s creative instinct, how your brand can ...
The Other Side of Loyalty That Most Brands Miss with Fetch and Nestlé | Behind the Numbers
20 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss what it means to have an authentic relationship with your customer, the benefits of collaborating on loyalty,...
Digital Lessons 2025 — The Triopoly’s Power, the Sleeping YouTube Giant, AI Search Behavior, and More | Behind the Numbers
17 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss how digital has changed in 2025: why the digital ad triopoly (Google, Meta, and Amazon) are losing influence,...
‘Instant Checkout’: How ChatGPT Could Redefine Online Shopping Before Amazon and Google Strike Back | Reimagining Retail
15 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss how much of a splash ChatGPT’s new ‘Instant Checkout’ is likely to make, what kinds of things people ar...
The New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & Payments Show
14 Oct 2025
Contributed by Lukas
In today’s episode, we talk about whether the “American Dream” is less achievable, or just different, how this new economic reality has reshaped...
How Much Traditional Media Still Matters: Last Stand—or a New Beginning? | Behind the Numbers
13 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss how linear TV ad dollars are still managing to outweigh CTV ad dollars, what’s primarily responsible for dr...
Gen Z’s Social Media Shuffle: Why 83% Are Turning the Volume Down — and Where They’re Going Next | Behind the Numbers
10 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss how Gen Zers are trying to limit their social media use, which platforms they are moving to (and away from), ...
How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining Retail
08 Oct 2025
Contributed by Lukas
In this podcast episode, we discuss how Primark’s US and UK customers see the brand differently, what’s kept the retailer relevant as price pressu...
The AI Ad Dilemma: Consumer Trust, Controversial Ads, and the Future of Media Buying | Behind the Numbers
06 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss the moving target that is consumers’ perception of using AI in advertising, how marketers feel about the te...
How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers
03 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss what folks are prioritizing when it comes to upskilling in AI, the stigma of using the technology at work, an...
How (Not) to Rebrand | Reimagining Retail
01 Oct 2025
Contributed by Lukas
In this podcast episode, we discuss rebrands: how much consumers notice them, how important of an ingredient nostalgia is, and how to successfully ...
From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind the Numbers
29 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss how “The Savings Wrangler” campaign was dreamt up, how GoodRx will measure its success, and what new spac...
What If? A Billionaire Bought CNN or CNBC, Pepsi Was Cut In Half, and Connected Car Ads Were Amazing | Behind the Numbers
26 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss more ‘very specific, but highly unlikely’ predictions for the end of 2025 and start of 2026. If a major U...
The Unofficial Most Interesting Retailers List (September) — Back-to-College Campaigns and Activations | Reimagining Retail
24 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September, with a twist. This month ‘...
What If? Snap Smart Glasses vs. Meta’s, Netflix’s Shoppable Ads & TikTok’s GenAI Assistant | Behind the Numbers
22 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for the end of 2025 and start of 2026. Whether Snap’...
The Most Interesting Thing At Advertising Week New York 2025 Is ... ? | Behind the Numbers
19 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss which of the over 500 sessions will be the most interesting conversation at this year’s Advertising Week 20...
Delta Plans AI-Driven Personalized Pricing—Is This Retail's Future? | Reimagining Retail
17 Sep 2025
Contributed by Lukas
In this podcast episode, we discuss the backlash to Delta’s decision to use personalized AI pricing, how consumers feel about dynamic pricing, and i...
Stablecoins Take Over the Payments Conversation—And Why Retailers Are Launching Their Own | The Banking & Payments Show
16 Sep 2025
Contributed by Lukas
In today’s episode, we talk about how stablecoins differ from the crypto hype cycles of the past like bitcoin and NFTs, the risks stablecoins introd...
Takeaways from the Google Monopoly Verdict — and What Comes Next | Behind the Numbers
15 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss the top takeaways from the Google monopoly verdict, how the rise of AI search influenced the decision, and ho...
Spotify’s Act 2: From Music King to Social Audio Powerhouse? | Behind the Numbers
12 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss why Spotify is still considered the king of audio streaming, why advertising is not working out quite as they...
From Discounts to Emotional Marketing: What Retailers Should Be Focusing on This 2025 Holiday Season | Reimagining Retail
10 Sep 2025
Contributed by Lukas
In this podcast episode, we discuss retailers’ priorities this holiday period, how they can stand out from the crowd, and how to balance sharp prici...