Behind the Numbers: an EMARKETER Podcast
Episodes
What If? Prime Cost Less, OpenAI Bought Apple (or Vice Versa), and the Netflix–WBD Deal Never Happens | Behind the Numbers
19 Dec 2025
Contributed by Lukas
On today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: what Amazon will do with the price of Prime...
AI-Driven Media Management, with Gigi and Amazon Ads (Part 1) | EMARKETER Miniseries
18 Dec 2025
Contributed by Lukas
On today’s EMARKETER Miniseries—AI-Driven Media Management—we explore how to break down the media manager role into workflows that can be automa...
How Crayola’s “Campaign for Creativity” Is Inspiring Hands-On Play in a Digital World, with Crayola | Reimagining Retail
17 Dec 2025
Contributed by Lukas
On today’s podcast episode, we discuss what Crayola is aiming to achieve with its “Campaign for Creativity,” how the brand guides children from ...
A Blueprint for Better Measurement (Part 2) with Amazon Ads | EMARKETER Miniseries
16 Dec 2025
Contributed by Lukas
On today’s EMARKETER Miniseries—A Blueprint to Better Measurement—we explore Amazon's plans for moving out of Beta and offering Omnichannel Metr...
What If? Sports Team Sponsorships, TikTok Shop's Ceiling, and a Creator–Retail Media Network Marriage | Behind the Numbers
15 Dec 2025
Contributed by Lukas
On today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: sports team sponsorships pushing the envelo...
Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition
13 Dec 2025
Contributed by Lukas
In this special edition podcast episode, EMARKETER Principal Analyst Sarah Marzano sits down for a conversation with Shawn McGahee, Senior Director, P...
The Great BTN Bake (Take) Off — Top Trends for 2026: Micro-Dramas Break Out and Online Consumer Trust Tanks | Behind the Numbers
12 Dec 2025
Contributed by Lukas
On today’s podcast, we will cover a few of the takes from our Top Trends to Watch in 2026 report. Our analysts (or bakers) will compete in a Great B...
A Blueprint for Better Measurement (Part 1) with Amazon Ads | EMARKETER Miniseries
11 Dec 2025
Contributed by Lukas
On today’s EMARKETER Miniseries—A Blueprint to Better Measurement—we explore the appeal of Amazon not just as a sales platform but also as an ad...
What the 2025 Thanksgiving Period Told Us About This Year’s Holiday Shopping Season | Reimagining Retail
10 Dec 2025
Contributed by Lukas
On today's podcast episode, we discuss the Thanksgiving shopping season—what surprised us most, what it revealed about the fragility of the US consu...
Better Understanding LGBTQ+ Media Content—and What Brands Get Wrong About Queer Audiences, with Revry | Behind the Numbers
08 Dec 2025
Contributed by Lukas
On today’s podcast episode, we discuss how LGBTQ+ streaming platform Revry has been able to gain traction in a crowded, highly competitive streaming...
AI’s Real Impact on Search So Far—What’s Coming Next, and Can Google Keep Pace? | Behind the Numbers
05 Dec 2025
Contributed by Lukas
On today’s podcast episode, we discuss how AI has already changed search, whether Google is in a better or worse position today because of AI’s ra...
Amazon’s Grocery Dilemma: Challenges, Missed Opportunities, and the Key Ingredient | Reimagining Retail
03 Dec 2025
Contributed by Lukas
On today’s podcast episode, we discuss what’s still holding Amazon back in grocery — and what could finally move the needle. Listen to the discu...
CTV and Streaming Advertising Trends for 2026 Summit Panel: AI's Impact on Streaming's Ad Creative | Behind the Numbers Special Edition
02 Dec 2025
Contributed by Lukas
On today’s special edition podcast episode, we explore how artificial intelligence is changing the way content and marketing is being produced for s...
Advertisers Continue to Brace for Impact: How Market Pressures Are Reshaping Ad Spending Milestones This Year and Next | Behind the Numbers
01 Dec 2025
Contributed by Lukas
On today’s podcast episode, we discuss how advertisers are faring amid the current economic backdrop of tariffs, inflation, and a government shutdow...
The Unofficial Most Interesting Retailers List (November 2025) — Thanksgiving Special | Reimagining Retail
26 Nov 2025
Contributed by Lukas
On today's podcast episode, we discuss the unofficial list of retail moves we're most thankful for. This month—because it's Thanksgiving Eve—host ...
CTV and Streaming Advertising Trends for 2026 Summit Panel: The Evolution of the Streaming Viewer | Behind the Numbers Special Edition
25 Nov 2025
Contributed by Lukas
On today’s special edition podcast episode, we discuss how audiences are behaving when it comes to CTV engagement, with practical examples of how co...
Scaling Retail Media for the Last Mile of America with Dollar General | Behind the Numbers
24 Nov 2025
Contributed by Lukas
On today’s podcast episode, we discuss what makes Dollar General Media Network unique, how it's approaching measurement, and what it’s focusing on...
CTV and Streaming Advertising Trends for 2026 Summit: Activation and Measuring CTV Campaigns | Behind the Numbers Special Edition
22 Nov 2025
Contributed by Lukas
On today’s special edition podcast episode, we explore how leading brands are implementing successful CTV and streaming advertising campaigns and me...
The Big 3 Questions For Amazon — AI and Jobs, 'Help Me Decide', and Delivery Driver Smart Glasses | Behind the Numbers
21 Nov 2025
Contributed by Lukas
On today’s podcast episode, we discuss the three big questions surrounding Amazon in Q3 and beyond: What Amazon's corporate layoffs tell us about ho...
CTV and Streaming Advertising Trends for 2026 Summit: Keynote and Fireside Chat | Behind the Numbers Special Edition
20 Nov 2025
Contributed by Lukas
On today’s special edition podcast episode, EMARKETER Senior Analyst, Ross Benes, unpacks the key trends driving the evolution of steaming and CTV. ...
Coca-Cola’s AI Holiday Ad: Bold Innovation or Soulless Shortcut? | Reimagining Retail
19 Nov 2025
Contributed by Lukas
On today’s podcast episode, we discuss whether Coca-Cola’s AI holiday ad is a bold move forward or a soulless shortcut—and, when everything can ...
The Big 3 Questions For Meta — AI Video, Conversations As Data, and Smart Glasses | Behind the Numbers
17 Nov 2025
Contributed by Lukas
On today’s podcast episode, we discuss the three big questions surrounding Meta in Q3 and beyond: How will AI-generated social video affect social m...
The Big 3 Questions For Google — OpenAI's Atlas, Ad Tech Hearings, and a $100bn Quarter | Behind the Numbers
14 Nov 2025
Contributed by Lukas
On today’s podcast episode, we discuss the three big questions surrounding Google in Q3 and beyond: How much of a competitor to Google Chrome is Ope...
MrBeast Financial: Can YouTube’s Biggest Star Disrupt Banking for Gen Z and Others? | The Banking & Payments Show
13 Nov 2025
Contributed by Lukas
In today’s episode, we explore whether MrBeast’s pivot from giving away money to managing it marks a natural evolution or a red flag and if we loo...
From Japan’s Konbini Culture to America’s Convenience Crisis: 7-Eleven’s Next Move | Reimagining Retail
12 Nov 2025
Contributed by Lukas
On today’s podcast episode, we discuss why 7-Eleven is opening more stores even as foot traffic falls, explore its next engine of growth, and consid...
Why Measurement Is Harder Today, and The Ways It Needs Improving with Nielsen: Part 2 | Behind the Numbers
10 Nov 2025
Contributed by Lukas
On today’s podcast episode, we discuss why measurement is harder than it used to be, how the metrics advertisers use to evaluate their spend are cha...
Why a Shaky Economy Is Leading to Marketing Cognitive Dissonance with Nielsen: Part 1 | Behind the Numbers
07 Nov 2025
Contributed by Lukas
On today’s podcast episode, we discuss the main factors leading marketers to cut spending at the moment, how advertisers are adapting their approach...
Making Holiday Magic: The Secret to Beauty Brand Loyalty with Bluemercury | Reimagining Retail
05 Nov 2025
Contributed by Lukas
In this podcast episode, we discuss what makes this season unique for the beauty category, what “creating magic” looks like during the holidays wh...
The Big 3 Questions For Netflix — Ad Impact, Netflix House, and a Spotify Deal? | Behind the Numbers
03 Nov 2025
Contributed by Lukas
On today’s podcast episode, we discuss the big 3 questions surrounding Netflix in Q3 and beyond: expectations for its ad business, the impact of Net...
The Digital Lives and Lifestyles of Everyone in the World: How People Watch TV, Short-Form Video’s Global Divide, and More | Behind the Numbers
31 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss how much TV streaming is really going on around the world, in which countries radio is holding its own, and s...
The Unofficial Most Interesting Retailers List (October) | Reimagining Retail
29 Oct 2025
Contributed by Lukas
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of October. Each month, host Suzy Davidkhan...
“Everyone Watches The WNBA” — How Women’s Sports Are Changing Audiences and Advertising | Behind the Numbers
27 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss how WNBA viewership did the year after the ‘Caitlin Clark Effect’ hit the league, what social media will ...
Is ChatGPT the Next Operating System? What That Means for Google and AI Devices | Behind the Numbers
24 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss what OpenAI as the next big operating system maker looks like, how they might make money from this, which int...
Building Brands That Stand Out In A World That Never Turns Off with Lulus and The Lead | Reimagining Retail
22 Oct 2025
Contributed by Lukas
In this podcast episode, we discuss how do you decide when to lead with data versus when to trust your team’s creative instinct, how your brand can ...
The Other Side of Loyalty That Most Brands Miss with Fetch and Nestlé | Behind the Numbers
20 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss what it means to have an authentic relationship with your customer, the benefits of collaborating on loyalty,...
Digital Lessons 2025 — The Triopoly’s Power, the Sleeping YouTube Giant, AI Search Behavior, and More | Behind the Numbers
17 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss how digital has changed in 2025: why the digital ad triopoly (Google, Meta, and Amazon) are losing influence,...
‘Instant Checkout’: How ChatGPT Could Redefine Online Shopping Before Amazon and Google Strike Back | Reimagining Retail
15 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss how much of a splash ChatGPT’s new ‘Instant Checkout’ is likely to make, what kinds of things people ar...
The New American Dream: How Brands Are Aligning with Young People’s Aspirations | The Banking & Payments Show
14 Oct 2025
Contributed by Lukas
In today’s episode, we talk about whether the “American Dream” is less achievable, or just different, how this new economic reality has reshaped...
How Much Traditional Media Still Matters: Last Stand—or a New Beginning? | Behind the Numbers
13 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss how linear TV ad dollars are still managing to outweigh CTV ad dollars, what’s primarily responsible for dr...
Gen Z’s Social Media Shuffle: Why 83% Are Turning the Volume Down — and Where They’re Going Next | Behind the Numbers
10 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss how Gen Zers are trying to limit their social media use, which platforms they are moving to (and away from), ...
How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico | Reimagining Retail
08 Oct 2025
Contributed by Lukas
In this podcast episode, we discuss how Primark’s US and UK customers see the brand differently, what’s kept the retailer relevant as price pressu...
The AI Ad Dilemma: Consumer Trust, Controversial Ads, and the Future of Media Buying | Behind the Numbers
06 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss the moving target that is consumers’ perception of using AI in advertising, how marketers feel about the te...
How Marketers Use AI at Work: Skills, Stigma, and the Future of Advertising Jobs | Behind the Numbers
03 Oct 2025
Contributed by Lukas
On today’s podcast episode, we discuss what folks are prioritizing when it comes to upskilling in AI, the stigma of using the technology at work, an...
How (Not) to Rebrand | Reimagining Retail
01 Oct 2025
Contributed by Lukas
In this podcast episode, we discuss rebrands: how much consumers notice them, how important of an ingredient nostalgia is, and how to successfully ...
From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind the Numbers
29 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss how “The Savings Wrangler” campaign was dreamt up, how GoodRx will measure its success, and what new spac...
What If? A Billionaire Bought CNN or CNBC, Pepsi Was Cut In Half, and Connected Car Ads Were Amazing | Behind the Numbers
26 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss more ‘very specific, but highly unlikely’ predictions for the end of 2025 and start of 2026. If a major U...
The Unofficial Most Interesting Retailers List (September) — Back-to-College Campaigns and Activations | Reimagining Retail
24 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September, with a twist. This month ‘...
What If? Snap Smart Glasses vs. Meta’s, Netflix’s Shoppable Ads & TikTok’s GenAI Assistant | Behind the Numbers
22 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for the end of 2025 and start of 2026. Whether Snap’...
The Most Interesting Thing At Advertising Week New York 2025 Is ... ? | Behind the Numbers
19 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss which of the over 500 sessions will be the most interesting conversation at this year’s Advertising Week 20...
Delta Plans AI-Driven Personalized Pricing—Is This Retail's Future? | Reimagining Retail
17 Sep 2025
Contributed by Lukas
In this podcast episode, we discuss the backlash to Delta’s decision to use personalized AI pricing, how consumers feel about dynamic pricing, and i...
Stablecoins Take Over the Payments Conversation—And Why Retailers Are Launching Their Own | The Banking & Payments Show
16 Sep 2025
Contributed by Lukas
In today’s episode, we talk about how stablecoins differ from the crypto hype cycles of the past like bitcoin and NFTs, the risks stablecoins introd...
Takeaways from the Google Monopoly Verdict — and What Comes Next | Behind the Numbers
15 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss the top takeaways from the Google monopoly verdict, how the rise of AI search influenced the decision, and ho...
Spotify’s Act 2: From Music King to Social Audio Powerhouse? | Behind the Numbers
12 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss why Spotify is still considered the king of audio streaming, why advertising is not working out quite as they...
From Discounts to Emotional Marketing: What Retailers Should Be Focusing on This 2025 Holiday Season | Reimagining Retail
10 Sep 2025
Contributed by Lukas
In this podcast episode, we discuss retailers’ priorities this holiday period, how they can stand out from the crowd, and how to balance sharp prici...
Public Opinion on AI-Made Media: What’s Acceptable, What Crosses the Line | Behind the Numbers
08 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss how Americans view GenAI-made media, if the “AI concern gap” between AI experts and the general public wi...
How the New ESPN App Will Change TV Forever | Behind the Numbers
05 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss what will happen now that the new ESPN app has hit the market, if it can become the “default home” of spo...
Did Target Bet Right on Its New CEO? The To-Do List That Could Make or Break the Brand | Reimagining Retail
03 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss why investors wanted to bring in an outsider to right the ship, what’s most to blame for Target’s recent ...
The Other Social Platforms—Pinterest’s AI Push, Snap’s Attention Bet, and Reddit’s Bid for Ad Dollars | Behind the Numbers
02 Sep 2025
Contributed by Lukas
On today’s podcast episode, we discuss Reddit’s most interesting recent development, if Snap’s emphasis on attention can help it bounce back, an...
The Ad Dollars & Attention Mismatch—The Big Screen Ad Spend Gap, YouTube’s CTV Edge, and More | Behind the Numbers
29 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss the biggest discrepancy by device with regards to where we spend our time versus how many ad dollars are aime...
The Unofficial Most Interesting Retailers List (August) | Reimagining Retail
27 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, Arielle Feger, Bec...
The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew Neisser | Behind the Numbers
25 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss what AI Overviews are doing to search behavior, some potential new business models for the internet, and how ...
What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs | Behind the Numbers
22 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for the future of digital in 2026 and beyond. Why br...
Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | Reimagining Retail
20 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss how to best decide who to partner with, the right conditions for a successful store-in-a-store relationship, ...
Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the Numbers
18 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss if the death of the Late Show is “the canary in the linear coal mine” and the biggest takeaways from the ...
How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind the Numbers
15 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss how the world’s largest online retailer is weathering tariffs so far, the biggest takeaway from Prime Day, ...
Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | Reimagining Retail
13 Aug 2025
Contributed by Lukas
In this podcast episode, we discuss the difference between a real miss vs. sparking conversation, if there is such a thing as bad press, and what bran...
Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The Banking & Payments Show
12 Aug 2025
Contributed by Lukas
In today’s episode, we talk about the promise and challenges financial media networks face in the burgeoning commerce media network landscape....
Meta’s Big Bets: Superintelligence, Gen Z on Instagram, and WhatsApp’s Ad Goldmine | Behind the Numbers
11 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss what to make of Meta’s ‘Superintelligence Labs’ unit, the unconventional ways young people are using In...
Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the Numbers
08 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss if Google is actually fending off the AI search competition, what its AI Overviews are doing to search behavi...
Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining Retail
06 Aug 2025
Contributed by Lukas
In this podcast episode, we discuss if ‘Summerween’ is here to stay, which retail shopping holiday is most likely to expand, and how all of this a...
X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers
04 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss why Ms. Yaccarino left X, the expectations for its advertising business in the short and long term, and how r...
Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers
01 Aug 2025
Contributed by Lukas
On today’s podcast episode, we discuss how YouTube is ahead in the video streaming wars, if Netflix’s next wave of content can keep audiences’ a...
The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail
30 Jul 2025
Contributed by Lukas
On today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of July. Each month, our analysts Arielle...
The Missing Link in Omnichannel: How Authentic Brand Storytelling Drives Real Connection | Behind the Numbers
28 Jul 2025
Contributed by Lukas
On today’s podcast episode, we discuss what “authentic storytelling” looks like in practice, surprising findings about the authenticity levels b...
Retail Media and Social are Changing Search Marketing | Behind the Numbers
25 Jul 2025
Contributed by Lukas
On today’s podcast episode, we discuss how retail media is impacting traditional search marketing, and how marketers can best leverage themselves on...
Amazon Prime Day 2025 Explained: Trends, Analysis and Insights from the 4-Day Event | Reimagining Retail
23 Jul 2025
Contributed by Lukas
In this podcast episode, we discuss Amazon’s yearly discount sales drive, Prime Day, and how it morphed into a 4-day shopping spree, the number of s...
TikTok and Instagram’s Push Into Living Rooms | Behind the Numbers
21 Jul 2025
Contributed by Lukas
In today’s podcast episode, we explore the blurring of social media and streaming, focusing on how content from social media platforms like TikTok a...
Consumers Seek More Tactile Shopping Experiences | Behind the Numbers
18 Jul 2025
Contributed by Lukas
In this podcast episode, we discuss the importance of physical touchpoints for brands and explore what attracts younger generations to in-store shoppi...
2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail
16 Jul 2025
Contributed by Lukas
On today's podcast episode, we discuss the state of some of our 2025 predictions, including GenAI’s influence on business growth, the influence of C...
The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the Numbers
14 Jul 2025
Contributed by Lukas
On today’s podcast episode, we discuss the weight-loss drugs revolution: how they work, their efficacy, how they became so popular, and how they’r...
AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice University | Behind the Numbers
11 Jul 2025
Contributed by Lukas
On today’s podcast episode, we discuss the growing AI literacy gap, how to tell if your organization is ready for AI, and what not to do when it com...
Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail
09 Jul 2025
Contributed by Lukas
On today’s podcast episode, we discuss Every Man Jack’s performance vs. brand marketing priorities, the role of marketplaces for the company, and ...
AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The Banking & Payments Show
08 Jul 2025
Contributed by Lukas
In today’s episode, we talk about how AI has changed finserv’s approach to advertising and which areas of bank marketing will be affected the most...
AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers
07 Jul 2025
Contributed by Lukas
On today’s podcast episode, we discuss the second biggest digital ad player’s (Meta) vision for the future of ads, if it will lead to money saved ...
AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers
03 Jul 2025
Contributed by Lukas
On today’s podcast episode, we discuss what area of people's lives artificial general intelligence (AGI) will change the most, the argument for AI d...
What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail
02 Jul 2025
Contributed by Lukas
On today’s podcast episode, we discuss the ingredients of Walmart’s current recipe for success and the technology that’s most likely to propel t...
Artificial General Intelligence Explained: When Will AI Be Smarter Than Us? | Behind the Numbers
30 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss the various definitions of artificial general intelligence (AGI) and try to come up with the best one we can....
What If? Google Broke Itself Up, Online Shopping Stopped Growing, and Audio Ads Exploded | Behind the Numbers
27 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for 2025. What would happen if Google preemptively b...
The Unofficial Most Unexpected Retailer Campaigns in 2025 (June) | Reimagining Retail
25 Jun 2025
Contributed by Lukas
On today's podcast episode, we discuss our unofficial list of the most unexpected retailer campaigns this year. This month, our analysts Arielle Feger...
What If? OpenAI Acquires Snapchat, Starbucks Goes Crypto, and Paramount Cuts the Cord | Behind the Numbers
23 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for 2025. What would happen to the social media worl...
From Prime Time to Screen Time: How Our Attention Is Shifting | Behind the Numbers
20 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss the battle between linear TV and CTV, one mobile device metric that is going down, and a surprising finding a...
The Price of Politics: Taking A Stance Impacts Retailers' Bottom Lines with Dr. Marcus Collins of the University of Michigan | Reimagining Retail
18 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss how retailers are approaching their DEI initiatives under the current administration, the impact of staying q...
Summer Travel Will Look Different This Year. How So? | Behind the Numbers
16 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss how anti-US sentiment, live tourism, and tariffs are all shaping people’s 2025 summer travel plans. Join Se...
What Everyone Is Talking About at Cannes 2025 | Behind the Numbers
13 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss whether advertisers can still create powerful brand narratives in such a fragmented media universe, the best ...
No Store? No Problem. DTC Tricks for Selling the Unseen with Eyebuydirect's CEO | Reimagining Retail
11 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss how to get folks to buy something they can’t go and see in a store, how D2Cs should be thinking about gener...
Banks Are Failing Customers — Financial Life Stage Planning Is the Missing Link | The Banking & Payments Show
10 Jun 2025
Contributed by Lukas
In today’s episode, we talk about how to be both a product-led organization and a customer-centric one, what fintechs are doing that keeps them clos...
How Americans’ Feelings Towards AI Are Getting More Complicated—and the Revolt That’s Simmering | Behind the Numbers
09 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss how Americans’ feelings towards AI have changed this year, the gaps in concern between AI experts and the g...
Navigating Whiplash: How Real-Time Brand Lift Helps Advertisers Thrive in Uncertainty | Behind the Numbers
06 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss how advertisers have gone from navigating uncertainty to navigating whiplash, and how they can prioritize and...
Retail Pulse Check: Inventory Approaches, Price Moves, and What Q2 is Trying to Tell Us | Reimagining Retail
04 Jun 2025
Contributed by Lukas
On today’s podcast episode, we check in on how retailers’ financials are looking this year, different approaches to inventory, and what Q2 is tell...
Google Just Embedded an AI Chatbot into Search — But It Might Not Be Enough | Behind the Numbers
02 Jun 2025
Contributed by Lukas
On today’s podcast episode, we discuss how Google embedding an AI chatbot into search changes things, why Anthropic’s Claude API could reshape sea...