In this special emergency episode, host Jonah Platt interviews Adam Katz, president of the Blue Square Alliance Against Hate. They discuss the purpose and strategy behind the $15 million 2026 Super Bowl ad aired by the organization, founded by Patriots’ owner Robert Kraft. The discussion covers the ad's target audience, primarily the unengaged Americans oblivious to the severity of antisemitism. Adam explains the rigorous data-driven process behind creating and testing the ad and addresses varying reactions and criticisms from the Jewish community. The episode also explores the effectiveness and future direction of the organization’s campaign to combat Jewish hate, emphasizing the importance of allyship and broader community action.Topics include:The Super Bowl Ad: Goals and Target AudienceThe Creative Process Behind the AdTesting and Refining the AdAddressing Criticisms and ReactionsThe Importance of Allyship and Audience TargetingMeasuring the Impact of the CampaignThe Blue Square InitiativeEvolution of the Organization and MessagingWhat it means to actively participate in fighting Jewish hateMentioned in the episode:Adam KatzAdam Katz LinkedInBlue Square AllianceRobert KraftBlue Square Super Bowl adRobert Kraft and the Kraft GroupBlue Square Alliance Jewish Hate DataOther Blue Square adsGen Z & Anti-Jew HateFreedom to MarrySharing Blue Square on Social MediaRequest a Blue Square PinBlack Unity Event Davos Blue Square Pins Van Jones Wearing Blue Square on CNNGLAAD AssociationShift from Combat Hate/Antisemitism to BSABSA Super Bowl Commercial 2025 Snoop Dogg and Tom Brady"Tony" 2023 Swastika Painted on the GarageIsaiah BSA SpotWhat's Up With Hate InstagramWhen There Are No Words AdBeing Jewish: Discussing When There Are No WordsStand Up To Jewish Hate InstagramSupport the podcast directly by becoming a member of the Kehillah.Watch Being Jewish on YouTube:www.youtube.com/@beingjewishpodcastSubscribe to the Being Jewish Newsletter:bit.ly/beingjewishnewsletterFor Sponsorships, please email:[email protected]://beingjewishpodcast.com/merchTo contact us & all things BJJP:www.BeingJewishPodcast.comFollow Jonah on:Instagram - @JonahPlattX - @JonahPlattFollow Being Jewish on:Instagram - @BeingJewishPodcastTikTok - @BeingJewishSubscribe to Ora, A Luxury Jewish Lifestyle and Culture Magazine. https://oramag.co/Written and Hosted by Jonah Platt, Executive Producers: Steve Hein, Jonah Platt, Chief Business Officer: Kenyon Laing, Chief Marketing Officer: Katya Nayman, Production Manager/Executive Assistant: Josie Rothschild, Research Associate: Samantha Greenwald, Production Associates: Rachel Stern, Charlie Zuker, Production Interns: Sasha Nelson, Emma Webb, YouTube Consultants: Jason Al-Samarrie & Zac Stein, Post Production by TIMEWEAVER, Creative Director: F. Brian Scofield, ACE, Lead Editor: Noam Klement, Editor: Gray Clevenger, Joe King. Graphic Designer: Noah Bell, Theme Music by Gabriel Mann, Performed by Jonah Platt

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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