Welcome to Episode 8 of 'Below the Fold'! Join us as we explore the digital marketing industry with Steven, a digital transformation veteran who's spearheaded some of the coolest digital and tech projects around the region. Steve and I discuss Digital Identity Graphs—why they matter and how they enhance marketing strategies. Steven shares insights on merging data sets to understand customers better, matching identities, and leveraging first-party data for comprehensive insights. Whether you're a marketer or curious about digital transformation, this episode offers valuable perspectives.Timestamps:00:00 Introduction00:08 Discussing the Show's Name and Concept00:47 Guest Introduction and Background01:10 Early Career and Digital Marketing Journey01:41 Evolution of Digital Marketing02:31 Introduction to Identity Graph02:41 Explaining Digital Identity Graph05:18 Importance of Identity Graphs in Business06:57 Building and Utilizing Identity Graphs15:25 Deterministic vs. Probabilistic Matching19:15 Turning Probabilistic Data into Deterministic Matches20:03 Zero Party Data and Validation20:33 Building Identity Graphs with Location Data22:36 Adoption and Applications of Identity Graphs28:50 Technological Advancements and Future of Identity Graphs31:43 The Role of Identity Graphs in Marketing35:54 Challenges and Solutions in Implementing Identity Graphs41:01 Conclusion and Final Thoughts Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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